My competitor sells the same thing as our company but is getting lots more clicks/revenue. What do I need to look at on this site to figure out how they are getting all of the business?
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Competitor's key search terms?
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Thanks for your quick response. I've actually been tracking this company for the past few years...checking their prices/shipping, etc which all seems very comparable to ours (in the clothing business). Can I find on here what their top key words are that's driving their traffic? We also appear to come up on the 1st or 2nd page for most of our key words, but when I've looked at compete I noticed that they are receiving several more thousand clicks a month. We run adwords frequently (it seems to be even more than they do from our observations), so I don't believe their extra clicks are coming from there. Any help would be appreciated. We are a small business, just as our competitors are, so any help in advice for obtaining more clicks is appreciated!!
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I like to answer questions here and respond to lots of them.
However, in this situation, I think that you are in a lot better position to come up with answers than anyone else. Plus, if you are really excited about this business you should be thinking about it all of the time, know your products incredibly well, have a constant eye on your competitors and be researching these answers yourself.
I am not trying to be a wise guy... just challenging you to come back with some ideas that you think might be possible answers. We don't even know what industry you are in so guessing is not a very good use of our time.
Now... just to let you know that you need to expand your thinking... the answer to your question might not be on this person's website. It might be were her ads are running and how much she is spending.
Plus, even if this competitor has the same amount of traffic that you do she might sell an awful lot more because of an excellent on-site presentation that converts more visitors into buyers, has more effective advertising, better prices, free shipping or some other value proposition that is missing from your business.
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