My competitor sells the same thing as our company but is getting lots more clicks/revenue. What do I need to look at on this site to figure out how they are getting all of the business?
-
Competitor's key search terms?
-
Thanks for your quick response. I've actually been tracking this company for the past few years...checking their prices/shipping, etc which all seems very comparable to ours (in the clothing business). Can I find on here what their top key words are that's driving their traffic? We also appear to come up on the 1st or 2nd page for most of our key words, but when I've looked at compete I noticed that they are receiving several more thousand clicks a month. We run adwords frequently (it seems to be even more than they do from our observations), so I don't believe their extra clicks are coming from there. Any help would be appreciated. We are a small business, just as our competitors are, so any help in advice for obtaining more clicks is appreciated!!
-
I like to answer questions here and respond to lots of them.
However, in this situation, I think that you are in a lot better position to come up with answers than anyone else. Plus, if you are really excited about this business you should be thinking about it all of the time, know your products incredibly well, have a constant eye on your competitors and be researching these answers yourself.
I am not trying to be a wise guy... just challenging you to come back with some ideas that you think might be possible answers. We don't even know what industry you are in so guessing is not a very good use of our time.
Now... just to let you know that you need to expand your thinking... the answer to your question might not be on this person's website. It might be were her ads are running and how much she is spending.
Plus, even if this competitor has the same amount of traffic that you do she might sell an awful lot more because of an excellent on-site presentation that converts more visitors into buyers, has more effective advertising, better prices, free shipping or some other value proposition that is missing from your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local/Geo-Targeted SEO Keywords
Hey everyone, I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro. I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms. Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours? Thanks in advance for all of your assistance! Jayme
Competitive Research | | jpretz0 -
What is a reasonable time frame to get to the 1st page
If my site is not in the first 50 results and the keywords are medium to highly competitive? I have just started adding to directories, planning out a blog, fixing seo mistakes, updating sitemaps etc. The 1st ranking competitor has external links in the tens of thousands whereas I have maybe a few hundred. I see a light at the end of the tunnel as competing sites in between me and the 1st place ranking competitor have external links only in the 1000-2000 level. We are an ecommerce site and want to be ready for our high season which is Nov-Jan.
Competitive Research | | ribandhull0 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0 -
How can I obtain analytics and social data for a site that I'm not authorized on?
I'd like to get traffic information and facebook /twitter stats for a company. Don't know their ua, logins or have access to any of their pages. Where can I find this information? Any help would be greatly appreciated!
Competitive Research | | brandonschultz0 -
Best place to view referral traffic on a third party site?
What is the best site / tool to use to view referral traffic on a third party site?
Competitive Research | | nicole.healthline0 -
Question about Bold/Strong and $$ amounts
I've just downloaded the Moz toolbar for chrome and noticed that some website I'm visting have a dollar figure range next to the Bold/Strong section. What exactly is this? If you go to http://www.tincup.com and use to the toolbar you'll see what I mean. Thanks, JMM
Competitive Research | | blogging4jobs0 -
Government Sites Cluttering Results?
Hi Guys, Have you ever come across government sites that are cluttering up SERP's that you're trying to rank for? For a new site that I'm working on one of the keyword terms is "driving test cancellations" and is in the UK. 3 of the top 4 results are government related sites which have verry little (if not nothing) to do with the keywords. Whilst these government sites are (very) loosley related to the keyword terms, and understandably have high pa/da, what would be the best way to try and rrank higher than these sites. I'm in the process of building links and social profiles - I'm really just wondering if there's something I'm missing that is an "easy fix" for jumping ahead of these sites - or getting them removed due to their lack of relevence. Gary...
Competitive Research | | perfectweb0 -
What's the best SEO practice to get conversion rate up?
If you want to get conversion rate up what is the best method to do so?
Competitive Research | | blackrino0