Web Strategy Conundrum
-
I run a business that offers eco friendly screen printing. Let's call it ECO SHIRT SHOP. We offer a specialized type of printing thru the website, then contract to printers throughout the US to execute the printing. (They each have their own distinct print businesses that they operate as well.) As of now we only divulge that we have print facilities in places like chicago, seattle, etc. but do not display addresses as we do not want to confuse customers.
By not displaying these addresses, I feel we are missing huge opportunities to be listed by services like Yelp, Google places, etc - consequentially losing highly convertible geography specific search traffic.
Ques: The print shops are open to us displaying facility address info, even somehow saying that Print Shop X prints for the ECO SHIRT SHOP network. I want to be transparent with customers and get more localized traffic, but don't want to confuse operations or give away business.
For all you strategy guru's out there, how would you handle this? I am at a cross roads, and how we move forward is hugely important for the future of our business.
Thanks, as always for your thoughts on this.
-
Thank you both for your thoughts...
I am all for helping out my printing partners. We have developed an extensive website with very solid product info. That's been our strength - and what drives a lot of long tail traffic for us.
My main fear is that if I simply post their addresses as OUR production facilities (which they are) I might in some way confuse the customer. Worse yet, have them of the mind that we are somehow trying to greenwash our business. I would like to be transparent without confusing the customers. Again, I'm happy to mention their names in support of this, just not sure the best way to do it.
Thanks again.... would love to hear more thoughts.
Peter
-
If you have one website, you will only get one location in google places. If you have more then one website you will split your ranking efforts.
I agree with Alan.
I would be helping my partners rather than treating them as competitors. Have you considered helping them with great content for your products? Or linking to them so people in their locality can find them more easily?
-
If you have one website, you will only get one location in google places. If you have more then one website you will split your ranking efforts.
do you post these prints to the customer or do they pick them up?
If you post they dont need to know where from
if they pick them up then showing the addresses will IMO get you more business than you will lose,as they will wonder why they cant know up front. Never give a customer anything to be suspicious about, getting a customer online is like trapping a rabbit, one false move and they are out of there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Standardising of Company Name Across The Web Question
Good Morning All There are two variations of our company name on the website. Sometimes the name is listed as "name and name" and sometimes listed as "name & name" The domain is obviously www.nameandname.co.uk I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other? Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself? Many Thanks
Branding | | ruislip180 -
What is the perfect strategy for a Brand that manufactures the product?
Hello Moz Community, I'm currently associated with one of the brands. It's a nutrition and supplement brand that manufacture supplements. Now, they are running an e-commerce website. Problem: It should be product based website, not an e-commerce website (Like Design, Look and Feel of it.) The problem with SEO: What do you thing like which will work better.
Branding | | Max_
1. Doing Perfect On-Page SEO? And building links for queries like: Best whey protein supplement in "Geo." Buy Protein Powder Online Buy Whey Online "Geo." Generic Terms Brand Name URL All the Remaining Keywords and Anchors OR 1. Doing a perfect On-Page SEO? and
2. Doing massive outreach like Inviting bloggers for guest post (Natural Anchor) Guest Posts (Natural Anchor) Mentions on social media Content Local Business about reciprocal promotions Email outreach Product Reviews Influencers content Link building as mentioned above Q. Tell me which will work the best?
Q. What I've to change in the strategy?
Q. Also tell me how to do a perfect keyword research for product pages? Thank you0 -
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
Need a full web design TEAM.
I'm an SEO manager for a company in Los Angeles. You can see our website here: https://opiates.com. I've been at the company for about 3 months, and in that time we've almost had our website re-done twice. It is badly in need of an overhaul in terms of design and navigation, but at the same time we can't afford to lose the organic traffic that we currently have. Does anyone have recommendations for web development firms that can take on a BIG project and work with me to preserve the SE traffic that we currently have? Thanks
Branding | | Waismann0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
Responsive web design should I bother? If it isn’t broke don’t fix it?
One of my new businesses is letting holiday cottages and on a few occasions expert web designers have suggested that I should have a redesign because my Dreamweaver website is looking dated and maybe not the best navigation system. The website started off a couple of years ago with one cottage owned by me and I designed the website and I’m certainly not the professional by any means. http://www.endeavourcottage.co.uk/ The only reason I have not invested in a redesign ( although I’m thinking of it once again seriously at the moment ) is because the website has developed into a small letting agency now with eight properties and it’s doing okay with reasonably good search engine listings achieving good occupancy rates on most of the properties. The feedback from people booking cottages is often complimentary regarding how they visualise the properties. I get the feeling this could be because the subject of this website is old world cottages in at old characterful fishing port and possibly the people booking holidays like the personal unpolished website approach, rather than the larger faceless but professionally designed agencies websites, if you get my meaning. In the future of the company grows I can see how will have no choice but have professional template and navigation structure that maybe at this stage it’s just not worth doing? I’ve attached a snapshot of my analytics which shows that when social media like Facebook traffic look at the website there is slightly more people are using mobiles and desktop computers but they seem to stay a similar period of time a look at a similar number of pages so there must be finding site navigation reasonable. What do you think would you go for a redesign at this stage and if so what would be the major advantages? analytics.JPG
Branding | | whitbycottages0 -
Keywording strategy
I'm optimizing my personal website which display my portfolio and the services offered for my city, Colorado Springs. The first 5 content keywords in webmasters tool in order of the signifiance are photography, clotaire, damy, colorado, springs. Should I change the order of the keywords by emphasizing more on the targeted area or on the services offered? http://clotairedamy.com
Branding | | clotairedamy0 -
Has anyone got any hotel (small) web marketing tips or tricks
I have a client who ranks well for his boutique hotel both in Google search and Google places. The problem now is he needs to fill his rooms next week (type of thing). We are down the Google Adwords route already. But clicks are super expensive (competing against the big hotels). We have also been trying to get his social media rolling and have started a light ad campaign on FB but I can't see clicks translating into our Google analytics account. (so not sold on it but is a lot cheaper than Google adwords) Next on the list is email marketing which we be getting ready for next week to his existing database. And we have been thinking about paid Press Releases but not sure if its worth it. (PRWEB or Prnewswire) One big bonus is he got a number 1 award on Tripadvisor a few months back (which radically spiked hits on site). So, a more long term solution is to approach media directly with a follow up story to the award but that's going to take a bit of time. Anyone had any experience with hotel marketing? Any insights would be great. Thanks
Branding | | ZATIVA20000