Strategies for revising my duplicate content?
-
New to SEO and SEOmoz. I tried searching for this first and I'm sure it's on here but I could not find it.
I have a site that markets fishing charters in a few dozen cities. Up to now I was relying on PPC and using each city page as a landing page of sorts. Each citiy page is very similar (there are only so many ways to write about a type of fish or fishing). What would be the recommended way for optimizing this, keeping in mind the duplicate information we provide on each page seems to be important to people.
Site is www.vipfishingcharters.com
Thanks!
-
No because im guessing each page has a title tag specific to the location, if you merge 2 pages together your end up with one title tag rather then 2.
Persoanlly myself I would have a page which lists all the locations called locations.php then link to each city from that page, if you build a few links to the city page your might find the city pages get crawled more often.
So your have:
vipfishingcharters.com/locations/boca-raton-fishing-charters/
-
Wow thanks for all this feedback guys. Yes, I sensed that the best solution is write original content but it's true - there really are only a finite number of ways to explain what a sailfish is. I guess I can reword but how does Google's comparison engine work?
Assuming I could rewrite all the text, would it help to create separate file names for the images on each page (i am not going to have 40 different pictures of sailfish) - does this matter at all?
Searches for my site nearly always include a city name along with them so my original logic was to create a "landing page" for every city. Right now nearly 90% of my traffic is CPC but I'm trying to change that.
Would it make more sense to consolidate cities and group them on a smaller number of pages or does this then kill the localized search?
-
Hi Noah!
If there is to be a page for each location then there should be something useful to say about each location too.
Consider what would actually be useful to users specifically searching for the page about their area.
As well as the content about the activities you offer (which, as previous answerers have said, should be unique for each page and show you to be the 'fishing guy') I would suggest:
- Information about how to get to each location
- Local places to stay if people are to travel for the fishing activities
- Anything that makes that particular city unique/interesting in terms of the experience you offer
That type of information that is specific about each location will be unique to each landing page.
As previous answerers have also suggested, customer testimonials and other forms of user generated content would be great.
-
Nice... great idea. Get enthusiastic customers to share.. and send a photo if they caught a nice one. They will probably link to it from their facebook page if their photo is on a fishing boat with a monster fish.
-
Great suggestions, William.
If you want to be the "fishing guy" you have to earn it.
-
You could start with getting a customer testimonial, just have a page with location you fished, comment and collect them, each one will be unique, can be added to the beach they finished and added benefit 'installs trust in potential new business'.
Send the customer an email day after fishing trip with a link to the form.
That's just one way sure there is other ways.
-
First off, you have a very nice website as I am also an avid angler. I do agree with EGOL as you can build unique content for different cities, for one of my sites I promote the bass industry however I can target areas via lake location in different metros. Do you have only one launch point for your service or many? another thing you could do is partner with tackle shops within your target areas and the reference them in your article with the metro making that page include that location you are targeting.
Or you could develop a contest for the best fishing photo in that metro all in all there are many ideas on how you can get listed for these types of metro keywords related to your industry..
One person that you could learn form would be Wil Reynolds as he spoke about this stuff in one of his seminars http://www.youtube.com/watch?feature=player_detailpage&v=hSQ0DZdSDMI#t=368s
You can also reference his last blog post on SEOMOZ
http://www.seomoz.org/blog/never-worry-about-an-algorithm-update-again-a-history
All very good stuff, and welcome to SEOMOZ there is a ton of experts in hear to help.
Hope this gave you some ideas and get your gears working.
-
Each citiy page is very similar (there are only so many ways to write about a type of fish or fishing). What would be the recommended way for optimizing this, keeping in mind the duplicate information we provide on each page seems to be important to people.
I am going to be straight and honest.
Write unique content for each city. Just do it.
(there are only so many ways to write about a type of fish or fishing)
I don't believe this... get to writing. If you want to be the "fishing guy" you should be able to do this no sweat. It just takes time.
I know you will not like my answer. But you know I am right.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CTA first content next or Content first CTA next
We are a casino affiliations company, our website has a lot of the same casino offers. So is it beneficial to put the content over the casino offers, then do a CSS flex, reverse wrap, so the HTML has the page content first, but the visual of the page displays the casinos first and the content after? or just the usual i.e image the HTML as content first, and CSS makes offers come first?
On-Page Optimization | | JoelssonMedia0 -
Best strategy for Researching for FAQ
Hi, I work for an eCommerce. I want to create a FAQ section on category pages with the question relative to that particular category. For Example -https://www.lockthedeal.com/catalog/energy/battery/four-wheeler?subcategory=Cars This is a sample URL for which I want to create a FAQ section.
On-Page Optimization | | RaviM
What would be the best way to do research for FAQs?0 -
How to fix duplicate content for homepage and index.html
Hello, I know this probably gets asked quite a lot but I haven't found a recent post about this in 2018 on Moz Q&A, so I thought I would check in and see what the best route/solution for this issue might be. I'm always really worried about making any (potentially bad/wrong) changes to the site, as it's my livelihood, so I'm hoping someone can point me in the right direction. Moz, SEMRush and several other SEO tools are all reporting that I have duplicate content for my homepage and index.html (same identical page). According to Moz, my homepage (without index.html) has PA 29 and index.html has PA 15. They are both showing Status 200. I read that you can either do a 301 redirect or add rel=canonical I currently have a 301 setup for my http to https page and don't have any rel=canonical added to the site/page. What is the best and safest way to get rid of duplicate content and merge the my non index and index.html homepages together these days? I read that both 301 and canonical pass on link juice but I don't know what the best route for me is given what I said above. Thank you for reading, any input is greatly appreciated!
On-Page Optimization | | dreservices0 -
Multilingual site with untranslated content
We are developing a site that will have several languages. There will be several thousand pages, the default language will be English. Several sections of the site will not be translated at first, so the main content will be in English but navigation/boilerplate will be translated. We have hreflang alternate tags set up for each individual page pointing to each of the other languages, eg in the English version we have: etc In the spanish version, we would point to the french version and the english version etc. My question is, is this sufficient to avoid a duplicate content penalty for google for the untranslated pages? I am aware that from a user perspective, having untranslated content is bad, but in this case it is unavoidable at first.
On-Page Optimization | | jorgeapartime0 -
Duplicate page title - blogs
Hope someone can help me, I am a total SEO noivce so please be gentle. My first report shows that I have duplicate page titles. I have been through and changed all of these so they are different and after my latest crawl they are still showing as duplicates. I am wondering if this is because it;s a blog, here is one of the duplicates: http://www.cottagesoapcompany.co.uk/blog/?row=1 Hope you can help!
On-Page Optimization | | emmamoulden0 -
Plagiarism or duplicate checker tool?
Do you know a plagiarism or duplicate checker tool where I can receive an email alert if someone copies my content? I know there's a tool like this (similar to http://www.tynt.com/ though people can still remove the link from the original source) but I forgot the name or site. It's like a source code that you must insert in each of your webpage. Thanks in advanced!
On-Page Optimization | | esiow20131 -
Is is it true that Google will not penalize duplicated content found in UL and LI tags?
I've read in a few places now that if you absolutely have to use a key term several times in a piece of copy, then it is preferable to use li and ul tags, as google will not penalise excessive density of keywords found in these tags. Does anyone know if there is any truth in this?
On-Page Optimization | | jdjamie0 -
Does putting content in tabs devalue it at all?
Hello! Still very new to the SEO world and just trying to soak in as much information as I can. The site I work for took a substantial hit with the panda update, so we are looking into adding as much quality content as we can in the upcoming months. With our current site layout, space will quickly become an issue. Assuming the content is relevant and useful for the page, will putting the content into tabs be counter productive or devalue it at all?
On-Page Optimization | | davegtt0