Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
/%category%/%postname%/ Permalink structure
-
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure.
I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
-
Thanks!
-
Did you find any reason of site declining?
Send me an url, I will take a look
-
Yes, our positions are gradually declining, and I'm trying everything I can, no matter how seemingly small, until I can figure out why.
-
Hi again
I think that depends on what is the position of your site now. If it's good there is no pressure to do changes in other case you can take a risk. In my opinion good structure of content help in SEO an if I were in your situation i would take a risk of change.
-
Another question is which would be worse for SEO: leaving it the way it is, categorized by month and date, or changing the whole structure when I have dozens of posts?
-
Thanks for the input. The reason I'm worried about duplicate pages is because what i temporarily switched everything to category/postname, I could access pages many different ways.
category1/postname/page
category2/postname/page
anothercategory/postname/page
Were all the same page. Duplicate content?
-
I agree with Marek. However, there's value in having the Category in there specially if your categories are keyword rich. Don't worry about duplicate pages. One post will only have one default category in the Slug (Most of the times, its the 1st one you selected in Wordpress). I also sometimes like to use /%category%/%postname%.html or /%category%/%postname%.php which gives the effect of pages under a folder, vs folder inside a folder. Just my 2c.
-
Hi Marisa,
I'm using /%postname% and in my opinion it is a best structure ... but ... in that kind of structure is important to care about slug and to prevent creation of duplicated titles.
/the-best-solution is a good slug
//the-best-solution-2 is not a good slug
I don't have duplicated pages cos WordPress has mechanism which check the slug in real time when you creating a post.
I think that /%postname% is the most friendly link structure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Remove Product & Category from URLS in Wordpress
Does anyone have experience removing /product/ and /product-category/, etc. from URLs in wordpress? I found this link from Wordpress which explains that this shouldn't be done, but I would like some opinions of those who have tried it please. https://docs.woocommerce.com/document/removing-product-product-category-or-shop-from-the-urls/
Intermediate & Advanced SEO | | moon-boots0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
How to rank for a location/country without having a physical address in that location/country
How do I go about it if my physical address (office) is in Country A but I want to rank my website in Country B, C and D (without having an office or physical address in the countries B, C and D)? I am aware of people setting up virtual offices in other countries/cities and adding them to Google Places/Maps with toll free phone numbers, but I don't wish to do any of that. I know Google will catch up with this one day or the other and punish me hard for trying to play games with it. Is there a way rank a website in another country without actually having a physical location there? If yes, please guide me how to go about it.
Intermediate & Advanced SEO | | KS__0 -
What is the best URL structure for categories?
A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted. However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!
Intermediate & Advanced SEO | | underscorelive0 -
Yoast SEO Plugin: To Index or Not to index Categories?
Taking a poll out there......In most cases would you want to index or NOT index your category pages using the Yoast SEO plugin?
Intermediate & Advanced SEO | | webestate0 -
Keyphrase / Keyword arrangement
Hi all, What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way: "Keyword 1 Keyword 2" or "Keyword 2 Keyword 1" Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements. Hope that is clear 🙂
Intermediate & Advanced SEO | | wtfi0 -
Google News URL Structure
Hi there folks I am looking for some guidance on Google News URLs. We are restructuring the site. A main traffic driver will be the traffic we get from Google News. Most large publishers use: www.site.com/news/12345/this-is-the-title/ Others use www.example.com/news/celebrity/12345/this-is-the-title/ etc. www.example.com/news/celebrity-news/12345/this-is-the-title/ www.example.com/celebrity-news/12345/this-is-the-title/ (Celebrity is a channel on Google News so should we try and follow that format?) www.example.com/news/celebrity-news/this-is-the-title/12345/ www.example.com/news/celebrity-news/this-is-the-title-12345/ (unique ID no at the end and part of the title URL) www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ Others include the date. So as you can see there are so many combinations and there doesnt seem to be any unity across news sites for this format. Have you any advice on how to structure these URLs? Particularly if we want to been seen as an authority on the following topics: fashion, hair, beauty, and celebrity news - in particular "celebrity name" So should the celebrity news section be www.example.com/news/celebrity-news/celebrity-name/this-is-the-title-12345/ or what? This is for a completely new site build. Thanks Barry
Intermediate & Advanced SEO | | Deepti_C0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0