I did great keyword research but now what!?

[Mrupp44]

I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational.

Now what...............

• My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it

• Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again)

• My main keyword is in the text of my site several times very well written and spread out.

• Also in the meta keywords tag and in some of the anchor tags and alt tags.

My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place?

I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions!

This is a GREAT group of people - Im anxious for when I can help others like I have received!

Matthew

[Reis_Inc.]

Hi EGOL, great job... you have completed a very important step!  Try the following process to move forward (I know this is an old post, but it may help if you have missed any steps).

• Prioritize a portion of your keywords based on high search volume, high relevance to your product/service, and low competition (pick out the best words from your list).
• Create Keyword groups from your priority list (you want to go after 10-15 keywords per landing page.  This can be done through effective keyword grouping).
• Create a landing page / content strategy to accomodate your keyword groups.
• Build the pages (or modify existing pages) accordingly, ensuring that you take in to account all of the onsite optimization techniques (H!/H2 structure, URL structure, interlinking, content relevance, keyword frequency, etc).
• Once you have the pages up, perform some research to determine the best places to get inbound links (I use Open Site Explorer on competitor sites to see where they get links, to start, and PageRank (google chrome plugin) to find a nice list of viable inbound link opportunities.
• Work with the inbound link opportunities and use a SERP tracker to monitor your progress, making modifications to the landing pages or link building campaigns as you go.
• Don't forget conversion optimization!  Test those landing pages out and make sure they are converting for you, if not then try things out like clearer messaging/calls to action, trust factors, etc.

Hope this helps!

Brice

[Mrupp44]

EXCELLENT RESOURCES! thank you for the links!!!

[EGOL]

I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.

Some people are focused on the short tail.  That's good!

[Kotkov]

I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.

It is possible if you have a blog though

If you are converting visitors into buyers, and working really hard on optimizing your landing pages, analyzing traffic/keywords and so on.. you will not have enough resources to deal with huge amount of keywords.

If you are on top what you do, you can aim for 1 high volume keyword and several low volume for 1 page. It is not about how many keywords you can find, it's about which converting keywords you can find.

Keyword in title and several times on the page it is NOT the only way to rank a page. Links play a big role too, build you link anchor list )

[EGOL]

OK... you have some keywords picked out.  Go to Google and search for them and decide if you can compete with the people who currently own that turf.

If your competitor is the two other plumbers who fix sinks in Bugtussle, WV and they don't even have a website then you have a fightin' chance....

...but if your competitors are New York City real estate agents then you really have to decide if you have the resources to compete.  Resources include content, skills, domain, design, links, access to properties, ability to sell or get listings, its a pretty long and steep list.

I'd like to cheer everybody on here and tell them to go out and kicksomebigass... but reality check is something that should always be done.  I don't want to cheer you into bankruptcy.

How does it look out there?

[DonnieCooper]

I definitely second what Peter says.

Create a page for each of your target keywords and then use something like this link finding tool to some quality link building for each of those pages/ target keywords

I'd recommend going a bit further, and running an advanced keyword difficulty report for each of your keywords, and the use the metrics as goals to beat when you do your linkbuilding.

Of course, you can get much, much more advanced with your linkbuilding, I'd recommend reading John Cooper's blog (and subscribing to his newsletter) if you want to start really moving the needle.

[PeterM22]

You can write a seperate page for each keyword, or if there is not too much competition in your niche and your keywords are related, you might be able to create two or three high quality articles that include your other keywords in.