I did great keyword research but now what!?
-
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational.
Now what...............
-
My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it
-
Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again)
-
My main keyword is in the text of my site several times very well written and spread out.
-
Also in the meta keywords tag and in some of the anchor tags and alt tags.
My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place?
I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions!
This is a GREAT group of people - Im anxious for when I can help others like I have received!
Matthew
-
-
Hi EGOL, great job... you have completed a very important step! Try the following process to move forward (I know this is an old post, but it may help if you have missed any steps).
- Prioritize a portion of your keywords based on high search volume, high relevance to your product/service, and low competition (pick out the best words from your list).
- Create Keyword groups from your priority list (you want to go after 10-15 keywords per landing page. This can be done through effective keyword grouping).
- Create a landing page / content strategy to accomodate your keyword groups.
- Build the pages (or modify existing pages) accordingly, ensuring that you take in to account all of the onsite optimization techniques (H!/H2 structure, URL structure, interlinking, content relevance, keyword frequency, etc).
- Once you have the pages up, perform some research to determine the best places to get inbound links (I use Open Site Explorer on competitor sites to see where they get links, to start, and PageRank (google chrome plugin) to find a nice list of viable inbound link opportunities.
- Work with the inbound link opportunities and use a SERP tracker to monitor your progress, making modifications to the landing pages or link building campaigns as you go.
- Don't forget conversion optimization! Test those landing pages out and make sure they are converting for you, if not then try things out like clearer messaging/calls to action, trust factors, etc.
Hope this helps!
Brice
-
EXCELLENT RESOURCES! thank you for the links!!!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
Some people are focused on the short tail. That's good!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
It is possible if you have a blog though
If you are converting visitors into buyers, and working really hard on optimizing your landing pages, analyzing traffic/keywords and so on.. you will not have enough resources to deal with huge amount of keywords.
If you are on top what you do, you can aim for 1 high volume keyword and several low volume for 1 page. It is not about how many keywords you can find, it's about which converting keywords you can find.
Keyword in title and several times on the page it is NOT the only way to rank a page. Links play a big role too, build you link anchor list )
-
OK... you have some keywords picked out. Go to Google and search for them and decide if you can compete with the people who currently own that turf.
If your competitor is the two other plumbers who fix sinks in Bugtussle, WV and they don't even have a website then you have a fightin' chance....
...but if your competitors are New York City real estate agents then you really have to decide if you have the resources to compete. Resources include content, skills, domain, design, links, access to properties, ability to sell or get listings, its a pretty long and steep list.
I'd like to cheer everybody on here and tell them to go out and kicksomebigass... but reality check is something that should always be done. I don't want to cheer you into bankruptcy.
How does it look out there?
-
I definitely second what Peter says.
Create a page for each of your target keywords and then use something like this link finding tool to some quality link building for each of those pages/ target keywords
I'd recommend going a bit further, and running an advanced keyword difficulty report for each of your keywords, and the use the metrics as goals to beat when you do your linkbuilding.
Of course, you can get much, much more advanced with your linkbuilding, I'd recommend reading John Cooper's blog (and subscribing to his newsletter) if you want to start really moving the needle.
-
You can write a seperate page for each keyword, or if there is not too much competition in your niche and your keywords are related, you might be able to create two or three high quality articles that include your other keywords in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Rich Domain
We purchased a keyword rich domain name to use with an existing website. What is the best way to use this domain? Below are some thoughts, I welcome any input. Use this domain as an add-on to the main domain, but only have it load one page off the main domain? Would that cause duplicate content issues? Create a single static page of content for the domain (separate from main domain) Redirect domain to page on master domain, would we loose any benefits of the keyword rich domain? Thank you!
Intermediate & Advanced SEO | | idlwebinc0 -
Adding a secondary keyword or other keyword variation to the title tag affect ranking for primary keyword?
Hi Moz Community, According to Google Search Console, the main keyword for our website is undergoing a low click through rate, even though we have good ranking for that keyword (top 3). Currently, our homepage's title tag is "Brand Name: Primary Keyword". I am thinking about adding a secondary keyword or other keyword variation to differentiate our company from others in order to possibly increase the click through rate. Will this affect the current ranking for the primary keyword? Also, is the clickthrough data in Google Search Console accurate? Thank you! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
Google Search Analytics How to Get Search Keywords for a Page?
How do I get the keywords coming into a page on the new Google Webmaster Tools Search Analytics? Used to be there in the old version. You would just view your most popular urls and when you expanded the urls you would see the terms driving the traffic. How do I see the most popular keyword queries for a given page in the new tool? Alternatively can I still use the old tool somehow?
Intermediate & Advanced SEO | | K-WINTER0 -
Influence on CTR for high traffic keyword in url and redirect
I currently dominate on my site for a very high traffic keyword. My url contains this keyword in it along with the word "Free" in the beginning. Lets say my keyword is "This Keyword" then my url would be freethiskeyword.com. I rank 3rd for this keyword and generates me about 8k on a low month. I was just able to obtain my main keyword as my sole URL through an auction for a measly 2,000.00. (Very Excited about this). So now I have the URL thiskeyword.com What I want to know is what kind of influence can I expect with my new URL have in CTR. Since it is a high traffic keyword is there a automatic "Trust" factor that is involved and will users tend to click on thiskeyword.com as apposed to freethiskeyword.com? My Second Question I am torn as to what I should do with this new URL. Should I redirect my old URL to my new URL and keep both pointing to the same site? or should I try and dominate my niche and build a new site entirely. Since I currently make about 8k a month for third, if I were to build a separate site and be able to obtain 1st place for my new keyword that would generate me 2 amounts in income based on stats. CTR based on http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study freethiskeyword.com = 8k/m for 3rd based on 10% of clicks (currently) thiskeyword.com = 24k/m for 1st based on 36% of clicks (in theory) If I keep each site separate and be able to have one site at 3rd and the other at 1st then I would be making about 32k a month. If I redirect my old url to my new url then I would only have 1st place (if I make it to first of course) and that would only make me 24k a month. It seems to me I should keep these sites separate to generate more income. I am torn what I should do. Also with the EMD penalty I am afraid to 301 my site to my new URL since it is my exact keyword as apposed to my current one. I am defiantly branded as "Free This Keyword" so moving it to thiskeyword.com could hurt me more than help (at least I think so) What you think?
Intermediate & Advanced SEO | | cbielich0 -
Got a site in Google news, now what do I do?
I have been working on a site for 7 months, publishing articles each day. The site is dedicated to the niche that I am in. It was accepted in to Google news 1 week ago and I am now getting 3 times the amount of traffic. Its great news but I am now wondering how beneficial it is for me. I sell business management advice and really need to generate leads. Thats how I increase my business Any ideas how I could use this Google news site to do this?
Intermediate & Advanced SEO | | JohnPeters0 -
Should I remove Meta Keywords tags?
Hi, Do you recommend removing Meta Keywords or is there "nothing to lose" with having them? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Google Webmaster Now Shows YourMost Recent Links
I just saw this story today about a new Google Webmaster feature which lets you download a file of the most recent links. http://searchengineland.com/google-now-shows-you-your-most-recent-links-127903 I downloaded the file today and I already discovered a major site issue. Our site blog was completely duplicated on a secondary domain we own and Google was showing that site as recent links. I already emailed the dev team to fix this pronto. Anybody else using this new feature and perhaps can share if it helps you in any way.
Intermediate & Advanced SEO | | irvingw1 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0