I did great keyword research but now what!?
-
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational.
Now what...............
-
My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it
-
Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again)
-
My main keyword is in the text of my site several times very well written and spread out.
-
Also in the meta keywords tag and in some of the anchor tags and alt tags.
My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place?
I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions!
This is a GREAT group of people - Im anxious for when I can help others like I have received!
Matthew
-
-
Hi EGOL, great job... you have completed a very important step! Try the following process to move forward (I know this is an old post, but it may help if you have missed any steps).
- Prioritize a portion of your keywords based on high search volume, high relevance to your product/service, and low competition (pick out the best words from your list).
- Create Keyword groups from your priority list (you want to go after 10-15 keywords per landing page. This can be done through effective keyword grouping).
- Create a landing page / content strategy to accomodate your keyword groups.
- Build the pages (or modify existing pages) accordingly, ensuring that you take in to account all of the onsite optimization techniques (H!/H2 structure, URL structure, interlinking, content relevance, keyword frequency, etc).
- Once you have the pages up, perform some research to determine the best places to get inbound links (I use Open Site Explorer on competitor sites to see where they get links, to start, and PageRank (google chrome plugin) to find a nice list of viable inbound link opportunities.
- Work with the inbound link opportunities and use a SERP tracker to monitor your progress, making modifications to the landing pages or link building campaigns as you go.
- Don't forget conversion optimization! Test those landing pages out and make sure they are converting for you, if not then try things out like clearer messaging/calls to action, trust factors, etc.
Hope this helps!
Brice
-
EXCELLENT RESOURCES! thank you for the links!!!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
Some people are focused on the short tail. That's good!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
It is possible if you have a blog though
If you are converting visitors into buyers, and working really hard on optimizing your landing pages, analyzing traffic/keywords and so on.. you will not have enough resources to deal with huge amount of keywords.
If you are on top what you do, you can aim for 1 high volume keyword and several low volume for 1 page. It is not about how many keywords you can find, it's about which converting keywords you can find.
Keyword in title and several times on the page it is NOT the only way to rank a page. Links play a big role too, build you link anchor list )
-
OK... you have some keywords picked out. Go to Google and search for them and decide if you can compete with the people who currently own that turf.
If your competitor is the two other plumbers who fix sinks in Bugtussle, WV and they don't even have a website then you have a fightin' chance....
...but if your competitors are New York City real estate agents then you really have to decide if you have the resources to compete. Resources include content, skills, domain, design, links, access to properties, ability to sell or get listings, its a pretty long and steep list.
I'd like to cheer everybody on here and tell them to go out and kicksomebigass... but reality check is something that should always be done. I don't want to cheer you into bankruptcy.
How does it look out there?
-
I definitely second what Peter says.
Create a page for each of your target keywords and then use something like this link finding tool to some quality link building for each of those pages/ target keywords
I'd recommend going a bit further, and running an advanced keyword difficulty report for each of your keywords, and the use the metrics as goals to beat when you do your linkbuilding.
Of course, you can get much, much more advanced with your linkbuilding, I'd recommend reading John Cooper's blog (and subscribing to his newsletter) if you want to start really moving the needle.
-
You can write a seperate page for each keyword, or if there is not too much competition in your niche and your keywords are related, you might be able to create two or three high quality articles that include your other keywords in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank for a keyword
Hi guys, I'm looking to rank a new blog for a search term which we currently already rank #1 for. I want to create a blog which provides a better solution to a searchers query and knock our current #1 page for this new one. Is there a way to do this simply without losing the real-estate the currently ranked #1 page has already accumulated? Or is just a matter of working on this new blog to find it's own way to the top? Thanks in advance, James
Intermediate & Advanced SEO | | jameseacott0 -
Conundrum with brand new website keywords...
I'm working with on a website for an app called BetterRX. There's a prescription card called BetterRX Card. Our domain is Better RX.com and the card is BetterRXCard.com. "Better RX" as a brand search is dominated by prescription discount cards, with Good RX being the most dominant. Any suggestions on how to go about mixing optimization for brand as well as the app?
Intermediate & Advanced SEO | | sickle3110 -
Keep ranking homepage for target keyword, or switch to another page?
Hi Moz Community! I've researched Moz to find the answer to this question but nothing for my situation. I'm hoping some experienced SEOs can help me out. Here's the situation: I'm up against some fairly stiff competition for my main keyword - the front page is dominated by major manufacturers with high brand recognition and loads of money, where as my client is a much smaller manufacturer trying to compete. However, their DA is only 37-53 so not impossible to outrank... just many links and a significant advantage. We've honed in on a keyword that still drives good traffic, that's a great term to drive paying customers, and that we can get competitive with. My strategy was to attempt to rank my client's _homepage _for this term, rather than a specific product page, as I knew that they'd have many more links and social shares of their main site. (I've been successful with this strategy before). We've risen 60+ positions for the keyword in the past 3 months, to position 12, but we seem to have plateaued for the past month. We're ranking in top 5 positions for a number of our other keywords, so I know we're trending well. However, I'm concerned that despite our quick rise to #12, I may have made a seemingly fatal decision to rank their homepage for our target keyword term. After we had plateaued for a while, I did a more thorough side by side comparison and found that 8 out of 10 competitors on the front page have 2 main things we don't (and can't, because we're ranking the homepage)... 1- The keyword in the url (they're ranking for product pages, i.e. homepage.com/keyword-here/) 2- Their keyword comes first, or early in the meta title. Ours is _supposed to _, but as you know- Google can do what it likes with your homepage title as it's your brand, so they've put our company name- _then _the keyword we added in the title. e.g. Our Company | The Term We're Ranking For We've done a lot of work, and gained many reputable, high quality links, and we did see a significant rank increase across all our pages. My question is- did I shoot myself in the foot? Or is ranking the homepage still viable in this situation? If ultimately this is going to be impossible to get in the top #5 spots, what can I do to fix it? We've already gained a PA of 38 on the homepage from our work. Or would you let it go and just keep working at it, expecting that eventually we'll break onto the front page? Thanks in advance! Let me know if you need more info. I tried to be general with terms/site for my client's sake.
Intermediate & Advanced SEO | | TheatreSolutionsInc0 -
Website was hacked and is clean now. What to do next for Google?
Hai All, Website was hacked and is clean now. What to do next? Send a Reconsideration Request to Google through Google search console. How detailed should this request be? As detailed as possible? And how much time will it usually take before Google responds? Should I remove all infected URL’s that Google has indexed by using Google search console, remove URL’s? Or is this not necessary? (All the infected URL’s will give a 404 statuscode now) Regards, Maurice
Intermediate & Advanced SEO | | mlehr0 -
Different rankings for same keyword in different geo locations
I am listed at # 11 in google.com.pk for a same keyword but listed 4th when I use &gl=us in the same query or use a US ip address. Could this be because google's recent update and maybe they are taking time to push the update towards other countries or something else? In any case I see decent rankings when I use the query in google.com or when I use gl=us, but lower quality results in google.com.pk so please guide what is going on. Thanks in advance for guidance (y)
Intermediate & Advanced SEO | | hpk0 -
Do search results differ greatly when you search on mobile?
If you have a site with responsive design, is Google likely to look upon you more favourably and dramatically change rankings?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Should I build links to the home page or a url containing the keyword?
I run an IT company and the company name does not contain the key word I am trying to rank on. I also have a bunch of pages with page rank that containing the actual keywords, for example: http://www.mycompanyname.com/tech-support/locations/brighton My target keyword is "Tech Support Brighton" My Home page is PR4 and my location based pages are PR3. My plan was to build 3 or 4 location pages for the locations we provide tech support for and target location based keyword Anchor text to these URL's e.g "Tech Support Brighton" and then for the home page build links that have the anchor text "Tech Support". Does this sound sane? Many Thanks, K
Intermediate & Advanced SEO | | SEOKeith0