How do you use local keywords naturally in a sentence?
-
Some local SEO key phrases are difficult to use naturally in a sentence - consider "dry cleaners Birmingam". Do you have any ideas about how to use this type of phrase in a natutral-sounding way when writing content?
-
One thing that I've discovered is that you can use punctuation in the middle of a keyword phrase. So, for example, if you were trying to rank for dry cleaners Birmingham you could have a line of text like this:
"When looking for dry cleaners, Birmingham has lots of options."
or
"We have lots of experience as dry cleaners. Birmingham is an amazing city and we are happy to serve our many customers."
Those are not the best examples, by I think you get my point though.
-
You definitely want to avoid "dry cleaners Birmingham". Just write to the folks. "Looking for a dry cleaner in Birmingham?" or something similar. Your content should be a blended to serve both humans and bots.
-
Sorry, misunderstood you. Please accept my apologies! I thought you are going cynical on that
-
István, I said "I agree" and gave you thumbs up.
-
I talk about this topic all the time at work. Its hard to fit some these keywords in naturally. For things like that which do not naturally flow I find using it in a header works. Also maybe a list instead of paragraph content (have that as well but leave your keyword out).
There are ways to make it fit into your page without making poorly read content.
-
I would go along with Istvans example.
Will's Dry Cleaners Birmingham or Birmingham Dry Cleaners are the very best at what they do.
Dry Cleaners in Birmingham is another good search term.
Thanks
Will
-
Egol no need to be cynical. I don't really have to much experience with this, but if that is a Brand name, such as "McKenzie's dry cleaners Birmingham", THEN I would use it.
That is a personal opinion.
If you don't agree then please give a response and maybe some advice where to read more about this matter. This is what TAGFEE is about, right?
Istvan
-
I agree. If you want to paint a target on your back produce a lot of content that contains "dry cleaners Birmingham".
Yes, if I was Google I would be zapping those sites.
-
Hi Paul,
I would use it as "dry cleaners in Birmingham". It looks more natural for both visitor and search engine.
If you want to optimize it further for the "dry cleaners Birmingham", then just insert it as a hCard into footer of the site. It should do it's job.
Since you are a PRO member, you should check the latest webinar, there were some very good tips how to optimize locally.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do when on your keyword there are no questions ?
Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have.. I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below. Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...). If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me. Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ? Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Anchor Text to Rank for a Keyword
Is it still possible to use anchor text to rank for a keyword that is not present on the landing page? Or are there any alternatives?
Intermediate & Advanced SEO | | seoman100 -
No content using Fetch
Wooah, this one makes me feel a bit nervous. The cache version of the site homepage shows all the text, but I understand that is the html code constructed by the browser. So I get that. If I Google some of the content it is there in the index and the cache version is yesterday. If I Fetch and Render in GWT then none of the content is available in the preview - neither Googlebot or visitor view. The whole preview is just the menu, a holding image for a video and a tag line for it. There are no reports of blocked resources apart from a Wistia URL. How can I decipher what is blocking Google if it does not report any problems? The CSS is visible for reference to, for example, <section class="text-within-lines big-text narrow"> class="data"> some content... Ranking is a real issue, in part by a poorly functioning main menu. But i'm really concerned with what is happening with the render.
Intermediate & Advanced SEO | | MickEdwards0 -
GWT Keywords not showing my Keywords Focus, What to do?
Hello Community I will like ot know if im doing something wrong here..... I have setup keywords for my google ranking using yoasr SEO http://imgur.com/BCWTifV but in my Google Webmaster http://imgur.com/V1texto What im doing wrong?
Intermediate & Advanced SEO | | dawgroup0 -
2 Year Old Keyword Focused Site Will Not Rank for Keyword
Hi All, I need your help. This site is confounding me. The site is turnstilefactory.com It's a few years old. Strong domain name and seo focused on the term 'turnstile'. In bound links are not abundant, but certainly not absent either. Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not. I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name. Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated. Thanks.
Intermediate & Advanced SEO | | seomozpaul0 -
What to do with keyword specific domains
I have a few domain names with the keywords I'm trying to target for my website. My website currently has been in operations for a couple years, and while not hugely authoritative, has built some value. Now, are these domain names with keywords any use to me? Is there any point to forward them to my site? Do I try to build up a page (or a few of content) and then have a link to my main site? Any insight would be mucho appreciated! Thanks!
Intermediate & Advanced SEO | | gregalam0 -
Keyword Ranking Question
I have recently hired a SEO company to help with our keyword. My question is what are the best tools to use to verify what that are reporting. I can do an unpersonalized search, but I am likely still getting the my local results. I have been using the SEOmoz rank tracker in the past but for some reason it is not able to retrieve results over the past day or so. Are there any other good tools to check ranking for an exact url at the for non-localized, non personalized results? Thanks for the suggestions.
Intermediate & Advanced SEO | | fertilityhealth0 -
Do pages with irrelevant keywords hurt the domain overall for ranking for relevant keywords?
I have been doing SEO for the University I work at. We are optimizing our degree pages on a page-by-page basis. So hypothetically we have a page optimized for "online accounting degree" and another for "online marketing degree", etc. Although our focus is on specific page optimization, we hope the by-product is that the whole domain will start to rank better for "online degree". First of all, is this a reasonable expectation? Second, if this IS the case, will pages full of irrelevant keywords hurt the overall strategy? For example, our registrar and financial aid PDFs that are full of legal/financial mumbo-jumbo. Are these lowering our keyword density of relevant keywords across the domain?
Intermediate & Advanced SEO | | SNHU0