How do you use local keywords naturally in a sentence?
-
Some local SEO key phrases are difficult to use naturally in a sentence - consider "dry cleaners Birmingam". Do you have any ideas about how to use this type of phrase in a natutral-sounding way when writing content?
-
One thing that I've discovered is that you can use punctuation in the middle of a keyword phrase. So, for example, if you were trying to rank for dry cleaners Birmingham you could have a line of text like this:
"When looking for dry cleaners, Birmingham has lots of options."
or
"We have lots of experience as dry cleaners. Birmingham is an amazing city and we are happy to serve our many customers."
Those are not the best examples, by I think you get my point though.
-
You definitely want to avoid "dry cleaners Birmingham". Just write to the folks. "Looking for a dry cleaner in Birmingham?" or something similar. Your content should be a blended to serve both humans and bots.
-
Sorry, misunderstood you. Please accept my apologies! I thought you are going cynical on that
-
István, I said "I agree" and gave you thumbs up.
-
I talk about this topic all the time at work. Its hard to fit some these keywords in naturally. For things like that which do not naturally flow I find using it in a header works. Also maybe a list instead of paragraph content (have that as well but leave your keyword out).
There are ways to make it fit into your page without making poorly read content.
-
I would go along with Istvans example.
Will's Dry Cleaners Birmingham or Birmingham Dry Cleaners are the very best at what they do.
Dry Cleaners in Birmingham is another good search term.
Thanks
Will
-
Egol no need to be cynical. I don't really have to much experience with this, but if that is a Brand name, such as "McKenzie's dry cleaners Birmingham", THEN I would use it.
That is a personal opinion.
If you don't agree then please give a response and maybe some advice where to read more about this matter. This is what TAGFEE is about, right?
Istvan
-
I agree. If you want to paint a target on your back produce a lot of content that contains "dry cleaners Birmingham".
Yes, if I was Google I would be zapping those sites.
-
Hi Paul,
I would use it as "dry cleaners in Birmingham". It looks more natural for both visitor and search engine.
If you want to optimize it further for the "dry cleaners Birmingham", then just insert it as a hCard into footer of the site. It should do it's job.
Since you are a PRO member, you should check the latest webinar, there were some very good tips how to optimize locally.
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using same copy on different domain
I have a client that currently has a .com domain (not using hreflang) . They have a new partner in the UK and they want to replicate the website and use a .co.uk domain. It will be a different brand name. Will this cause any SEO issues?
Intermediate & Advanced SEO | | bedynamic0 -
Secondary related keywords
Hello, Do my secondary related keywords need to also come out as subjects in my sentences or can they be objects / predicate. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Proximity of keywords in text
In content, does the proximity of semantically related keyword matter ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Keyword research
Hi, When you do keyword research and my terms is SEO for example. Do I need in the content to have the word "SEO" by itself and then a related keyword like "SEO tools" as 2 separate keywords or can I have "SEO tools" only and will this be counted as 2 separate keyword. The 1 st one will be "SEO" and the other one will be "SEO tools." Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Confused with rankings for keywords that are not on the actual page?
Hey Guys, So I went to search a keyword, my competitor came up, when I looked for that keyword on their page i didn't see it at all, and the page is content thin, how is it they are ranking for the keyword at all? Bit confused at how this works. So having the keyword in your content is not necessary a ranking factor? Please advise and sorry if this question is really amateur, I'm sure based on this search there is more to it then that.... could you other ranking factors as to why they rank for a keyword that is not in their content? Does the whole exact keyword have to be in the content to rank? Thanks all
Intermediate & Advanced SEO | | edward-may0 -
Google News sitemap keywords
My company is a Theater news and reviews site. We're building a google news sitemap and Google suggests some recommended keywords we can use with their <keywords>tag: https://support.google.com/news/publisher/answer/116037</keywords> Our writers also tag their stories with relevant keywords. What should we populate the <keywords>tag with?</keywords> We were thinking we'd automatically populate it with author-added tags, in addition to one or more of the recommended ones suggested by Google, such as Theater, Arts, and Culture (all of our articles are related to these topics). Finally, many of our articles are about say, celebrities. An author may tag an article with 'Bryan Cranston,' and when this is the case we're considering also tagging it with the 'Celebrities' tag. Are all or any of these worthwhile?
Intermediate & Advanced SEO | | TheaterMania0 -
Un Natural Links Removal Strategy
Hi All, I want to discuss one of my strategy that i applied on my website to dilute the value of TOXIC links those are coming on my website. Issue: Poor, Spam quality links were created for the home page and some inner pages. Google considered those links Unnatural and took manual action All rankings were disappeared Strategy Deleted all landing pages those are over linked from spam websites. Created new landing pages with some modifications and new content. Because home page(index.html) was also penalized by Google, i made the changes in index.html and put no follow no index tag so that bad links value couldn't pass from index.html to other inner pages (Newly created pages and pages those were not over optimized). Created new index.php page. Give option to the user to the Enter the Website from Index.html (Default Home Page) to index.php. Blocked all bad URLs (Un Natural Links) through .htaccess file. When user or Google bot will come through those blocked URLs (Un Natural Links), server responses 403 (Access Denied). The domain for which i did above experiment is http://www.thebaildepot.com/index.php Now, i have doubts on below points: Blocking unnatural links (403, access denied) from .htaccess file will really work? No follow no index to default page and than give option to the user to navigate to newly create index.php I did this experiment around 10 days before still rankings are not coming in Google top 100.
Intermediate & Advanced SEO | | RuchiPardal0 -
Natural Backlink
What is a natural backlink? is it a backlink that someone gave a site for their great content? (this is what my common sense tells me) and this is what someone else's opinion is: No, quality backlinks are the one which are highly relevant, is from a high <acronym title="PageRank">PR</acronym> page. However, a natural backlink is the one which is within the body of the page, which is surrounded by relevant text, you can also call it a contextual link. Except links which are placed on a resource page which have no content in it and links which are placed under blogroll etc. this dosent even make sense to me : )
Intermediate & Advanced SEO | | SEODinosaur0