Site-wide/Blogroll Anchor Text Linking
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I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten,
What has been YOUR experience with this method?
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I never request links.
I spend 100% of my time on content and links appear as gifts from people who like what I create.
So, I can tell you with great certainty about the anchor text that appears on natural links. The links that I receive do not come from anyone who is thinking about SEO or has received any incentive to link to my site.
Almost all of the links that point to my site have "mydomain.com"...... "here"...... "this"..... "video"..... "photos".... as anchor text.
When the anchor text is a keyword it is usually a single word such as "Chicago" or "diamonds".
So, when I hear google talking about cracking down on "overly SEOed websites"... I am thinking that they could easily do that be removing the credit given for anchor text links. That's what would happen if I was the boss at Google.
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"From my experience it is really rare to get a keywords as anchor text on blogroll links."
do you mean when you request them?
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Absolutely, when the link is originating as a point of interest, but if you ask for the link then I believe you could arrange it to be a keyword rather than the url.
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My blogs are in the blogroll on many other blogs. Every one of those links has my domain as anchor text. None have a keyword as anchor text. From my experience it is really rare to get a keywords as anchor text on blogroll links.
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I believe that's the way it is.
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I totally agree that context is extremely important. Perhaps if Content is King, Context is Queen
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Hi kynduvme,
I think it's more of how many links in total you have on the page and what links are they.
External links, if used wisely with the right keywords and not a massive number shouldn't cause any damage, therefore it is pretty important that if you put the link to the external page that specialises in say Pharmacy, then page the link originates from is also covering the same / similar topic. This approach works for me and I'm pretty sure that if you find the good balance between the type of a link and the total number of outgoing links you'll be just fine.
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