Site-wide/Blogroll Anchor Text Linking
-
I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten,
What has been YOUR experience with this method?
-
I never request links.
I spend 100% of my time on content and links appear as gifts from people who like what I create.
So, I can tell you with great certainty about the anchor text that appears on natural links. The links that I receive do not come from anyone who is thinking about SEO or has received any incentive to link to my site.
Almost all of the links that point to my site have "mydomain.com"...... "here"...... "this"..... "video"..... "photos".... as anchor text.
When the anchor text is a keyword it is usually a single word such as "Chicago" or "diamonds".
So, when I hear google talking about cracking down on "overly SEOed websites"... I am thinking that they could easily do that be removing the credit given for anchor text links. That's what would happen if I was the boss at Google.
-
"From my experience it is really rare to get a keywords as anchor text on blogroll links."
do you mean when you request them?
-
Absolutely, when the link is originating as a point of interest, but if you ask for the link then I believe you could arrange it to be a keyword rather than the url.
-
My blogs are in the blogroll on many other blogs. Every one of those links has my domain as anchor text. None have a keyword as anchor text. From my experience it is really rare to get a keywords as anchor text on blogroll links.
-
I believe that's the way it is.
-
I totally agree that context is extremely important. Perhaps if Content is King, Context is Queen
-
Hi kynduvme,
I think it's more of how many links in total you have on the page and what links are they.
External links, if used wisely with the right keywords and not a massive number shouldn't cause any damage, therefore it is pretty important that if you put the link to the external page that specialises in say Pharmacy, then page the link originates from is also covering the same / similar topic. This approach works for me and I'm pretty sure that if you find the good balance between the type of a link and the total number of outgoing links you'll be just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
What are inbound links worth after Panda and Penguin, since a site ranks for the NATIONAL keyword "outdoor furniture" with ONLY 7 INBOUND LINKS!?!?
ARE INBOUND LINKS TODAY ALMOST WORTHLESS??!!? After having been the KING of SEO, down to the toilet? Today I got a great sample from a fellow SEO professional showing a site, rockymountainfurniture.com rank for "outdoor furniture" with ONLY 7 INBOUND LINKS FROM 3 DOMAINS and a domain trust of 14!!!! ON A NATIONAL, VALUABLE, HIGH QUERY VOLUME KEYWORD!! I was stunned, but is this the "NEW SEO WORLD" we live in, so we should skip spending hundreds of hours on link building? There are over 32 different types of inbound links but this is much MORE than a radical change, this is turning SEO as it was up-side-down. Any input, thoughts, ideas?
Link Building | | yvonneq0 -
Advisable to pay for a link from a highly reputed site in same domain?
Is it okay to pay for a link if the site is a very highly reputed (PR4) one in the same domain as your site? Thanks
Link Building | | EricMoore0 -
Text link to root in footer template
Hey Mozers, My first post here, I look forward to contributing what I learn and collecting knowledge branches (github joke) from you all. How valuable is a text link in the footer template to your home page (root)? My guess would be that it sends the on page link juice back to the home page. I don't believe this link should use keywords though (post penguin world). I realize we should have a pyramid architecture (http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond) but should every page link back to the homage page? What variables does this effect?
Link Building | | phdosf0 -
Header and Footer Links on Home and other catelog pages of site
Hello, in our site www.mycarhelpline.com - we have just reworked on header and footer links. Have removed lost of unncessary footer links. However, the header links on extreme top right side has some links like - login, register, about us, partner with us etc. Is is that google will give importance to these links and i rather should move them to footer links of page and should move the most important anchor links on the top header. Pl suggest
Link Building | | Modi0 -
We have links from our page at .com and .com/. Should we be concerned about this and try to merge?
When running link reports for our page .com, it redirects to .com/. We do have links for both URLs, but .com/ is significantly more than the other. Should we be concerned by this? Are we losing some links because of this?
Link Building | | hanapin0 -
Anchor text internal links
Hello, I read about a practice (also suggested by EasyWP SEO plugin) whereby I should place on my current page (call it page A) an internal link to another page (call it page B) using as anchor text the keywords I want page A to rank for. I dont really understand this and it is a cause of great confusion in my head... Can someone explain this to me and why this would be good practice? I would have thought that having as anchor text to page B a keyword I want page A to rank well for would steal juice from page A and give it to page B? Or am I missing something else? Thanks !
Link Building | | dpaq20110 -
What is best way to evaluate external links to my site?
What is the best way to evaluate external links coming in to my site? I have been working on trying to build links by commenting on blogs/forums and adding to directories, etc. I've run link reports through Open Site Explorer and Yahoo and they never seem to show the same links coming in. For example, i run link eport on Open Site Explorer and it will show links coming into my site that Yahoo doesn't show, and vice versa. I guess I'm trying to figure best way to monitor each week new links coming into my site to determine if my efforts are fruitful. Also, is there a certain period of time that should pass from time I put my link on another site (ie, a blog) until it will show up in OPen Site Explorer? Thanks! Oh, and I use the NoDoFollow Add-on for Firefox to only comment on those sites that do follow. Not sure if that's really effective or not.
Link Building | | leonenobleseate0