What is the SEO benefit of embedding YouTube videos on a page?
-
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages?
The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links.
Are there any other benefits?
-
Thanks everyone for all the great information!
-
Yes, there are lots of benefits.
Outside of the ones mentioned, you can get rich snippet results in the video SERPs (though this is rare) and you can also get "as seen on" attribution, which is a link at the bottom of a YouTube video that links to a curated page on youtube.com where it lists through a number of the YouTube videos featured on that site/blog, pulling in supporting text from the site. these curated pages provide a referring link back to the sites (through a 303 redirect). If you want to get this attribution, i would generally recommend only embedding one YT video on each page.
-
Adding to All Star's point, bounce-rate has been debated of it's relevancy to SERP within Google. That is enough for me to consider it as a ranking factor. Dr. Pete posted an article on this with some proof that Google is factoring in dwell time as a quality signal. Here is the URL to that article http://www.seomoz.org/blog/the-2-user-metrics-that-matter-for-seo
-
To add to EGOL's good point, I'd add a viewing can be considered a "microconversion." The metrics you might positively affect are time on site, and if it opens in a shadowbox, potentially lower bounce rate.
-
I believe that it produces a page with rich media that search engines might rank better. And if it increases visitor engagement then that might improve your rankings through their links, likes, etc.
I add videos to a lot of pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you get rich snippets for Youtube hosted videos?
My website has several videos, mostly product reviews and tutorials. I'd like for these videos to show in the SERPs with rich snippets, but I am hosting them through Youtube. What is your experience with Youtube hosted videos? Do they generate rich snippets? Or will Google always rank the Youtube video over your web page?
Image & Video Optimization | | TMI.com1 -
Shutting down rogue G+ Pages
We are helping a client clean up some past agencies SEO work in G+ and needed to figure out the best way to shut down duplicate G+ pages. The pages were created with post office boxes, household addressed, etc to create a location in multiple cities. What is the most efficient way to shut down 40+ pages in 5+ cites? Do we need to get usernames/passwords for all of these to shut them down? Has anyone had luck getting Google's help on mass cleanup like this? Signed, Exhausted already!
Image & Video Optimization | | AESEO0 -
What are some strategies to outrank your retailers who use the same page content as you?
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
Image & Video Optimization | | odegi0 -
Local SEO, how much additional information to fill out beyond NAP
Hello, When filling out citations, do you flush out each site with extra profile information like picture, categories, service area, etc or do you just fill out NAP and website link and move on? I'm concerned about the time factor but I want to do good SEO that lasts into the future. What do you skip and what do you add?
Image & Video Optimization | | BobGW0 -
New to SEO
Hi, I'm new to SEO and was wondering if I could get some pointers on how to earn back links for a relatively new site. Any suggestions will be appreciated.
Image & Video Optimization | | greenfoxone0 -
Niche Video Directories
Hi Look for a list for niche video directories for a non profit I am working for who have a good number of videos highlighting the good work that they do. No porn listing sites thanks... Cheers Tony
Image & Video Optimization | | highwayfive0 -
SEO for a eSmoking eCommerce Client ?
We have a client, for whom we built a Magento website, where he is selling eSmoking products like eCigars, etc . Now, he wants us to do the SEO of his website. Im not sure, if the general practise is fine for him, because of the nicotine laws by the fda, yahoo and google will not do it. Let me know, how I should proceed.
Image & Video Optimization | | qubesys0 -
Will hosted videos be indexed and pulled into search results if a video sitemap is submitted, but the video itself is in an iframe?
We're working with a client to create and submit a video site map. All of their videos are on separate pages, with unique copy, etc. The problem is that the videos may have to be within an iframe. Will this be an issue with regards to being included in video and universal search results? Or will the video site map take care of it? While we're on the topic of video site maps, does anyone know conclusively what the best thumbnail size is? Google has conflicting information, one resource says 160 x 120, and another says 120 x 90. Thanks in advance!
Image & Video Optimization | | RedDoor580