What is the Best Way to Become a Guest Blogger?
-
What have you found to be the best way to convince quality blog sites with authority to let you become a guest blogger for their site?
I know that providing samples of quality writing is key. But other than that, what is the best way "in"?
I have a handful of quality writers at my disposal and also write myself, but I'm trying to find effective ways of convincing established blogs to let me write for them.
Please send me your best, most creative suggestions! What has worked for you?
Thank you,
Afshin
Apples of Gold
-
In regards to mentioning you are going to link to your site, I like this quote a lot: http://www.seomoz.org/img/upload/graywolf-tweet.png
-
I tend to be as upfront as I can. In most niches there are masses of guest writing opportunities, so the costs are largely outreach time. The less of everyone's time you waste the better - you get to contact more opportunities and they don't get annoyed!
I'd tend to include sample links in the articles I send, if that is the route taken. If not I'll mention it in the email.
However the approach depends a little on the overall approach you are taking. If you are targeting sites that already have guest blogs there is no need to spell it out. If you are targeting people you have already built a relationship with you can often be more blunt, etc.
-
Hi applesofgold,
Some good advice here. I would agree with EGOL that the best approach is to find people who are already open to guest bloggers.
The easiest and most productive way of doing this is to use a service whose aim is to provide connections between those producing content or leads and those who need them.
Some of these are mentioned in Mike Scanlin's blog post How To Get The Equivalent Of $100K In PPC Ads For Free (and the comments). Those mentioned in the post include Blogger Link Up, My Blog Guest and Haro. I also like Source Bottle and find it really convenient that calls for articles and sources are easily accessible via their Twitter feed.
Hope that helps,
Sha
-
Here is an observation and then a suggestion....
**Observation: ** A person who owns a successful blog or website get lots of crappy articles sent to her by people who are simply trying to market their crap to her audience or take advantage of her success in some way.
That's just a warning to let you know that your offer to this person better be mighty good and look like she is going to gain a lot more out of the deal than you will. That means your content better be spectacular.
**Suggestion: ** Find someone who already accepts guest bloggers or who has multiple contributors to their blog. If a blog or a website does not already have guests or multiple authors there is probably a reason. Don't waste your time trying to change people's thinking.
When you find some potential blogs or websites send them an article or an infographic or a blog post that they can publish and know that it will not be duplicated anywhere else on the web. Be sure it is good enough that the blogger will get more out of the deal than you will. If you don't have that you will not get a deal because other people are not going to go on a crusade for your brand.
-
Thanks, Mat. I sent out 4 requests yesterday to quality related blogs by simply emailing them and showing them a sample of my writing and letting them know what I had in mind.
I did mention that I would put our link in the "author bio". Is this is a turn-off for potential blogs to mention right away? Or should I try to "hook" their interest before mentioning this. I've noticed that guest bloggers that have approached me have not mentioned this until after I ask them what their terms are.
Thanks,
Afshin
Apples of Gold
-
This sounds trite, but the best way is "try".
People are more receptive to guest blogging that you might imagine. If you can initially hook their interest and stand out from the offshore junk peddlers, and have some decent content at hand then you are heading the right way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How best to handle on-site blogs for multiple site views in Magento?
Hi, I'm working with a site on Magento with views for UK, US and FR websites. Currently they have a French WordPress Blog that is pulled into the French site view and an English one that appears on both the US and UK views. Of course the problem here is that the US and UK views are duplicating content so these needs sorting super-fast. The plan is to disconnect the US view from the current English blog and create a dedicated US onsite blog. However, should we continue to use WordPress or instead use an alternative blog module or plugin for Magento? Cost is an issue and running three separate blogs and the cost of plugging these into each site view. However, getting these right for SEO is the most important factor here. I'm also concerned about the mess of multiple plugins causing page speed issues etc... My instinct is to go with WordPress, but I'm keen to hear what others think or have experience of.
Content Development | | ExtraDigital0 -
What is the easiest and most scalable way to add links from one page to a related page entry?
We have a Spanish language reference site, and want to link related entries to each other. For example, the entry for "home" can link to the page with the entry for "home away from home." What is the best and most efficient way to do this at scale?
Content Development | | CuriosityMedia0 -
What is the easiest way for me to pitch a blog post for inclusion on SEOmoz?
I want to write a post about why PR people have been doing content marketing for decades. It is just that most don't realise it. I then want to cover 5 content marketing tips from the PR industry, looking 'beyond the infographic'.
Content Development | | PRAgencyOne0 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0 -
Guest Blogging
Hey Guys, I've been reading about the power of guest blogging and it seems like a fun way to build links. However, finding blogs that allow guest blog posts is a bit tougher than I thought. I read about MyBlogGuest.com and some other guest blog networks. Are these legit and am I on the right track when searching for blogs that will allow a guest post? Thanks!
Content Development | | GoldStarGames0 -
Which is the best site to host photos on?
For SEO and in general, which is the best website to host photos on and why: Flickr.com or Picasa.com or Whosay.com?
Content Development | | tennisexpress0 -
Blogger - Multiple partial duplicate content and canonical
In Blogger, have at least three pages produced for each post - main post, archive and tag - each has their own canonical tag - are these considered duplicate content by Google? Not sure the best way to handle this.
Content Development | | holdtheonion0 -
What is the best way to remove old pages (if at all)?
Hi, I have a client who has thousands of pages on his site - 50,000+. It is a news website so most of these pages are old news articles and blog posts that receive very little traffic. We are moving to a new content management system and are debating on whether or not to keep all that old content. So far our decision is to keep the content that has gotten at least 100+ visits from Bing or Google in the last 6 months but dump everything else. This amounts to around 30,000 or so pages most of which have several links pointing to them. My question is from an SEO standpoint is that okay to do? We'd not only lose pages but links as well. Part of me thinks that in light of the Panda update getting rid of old content that is good but not great could about help out the site (we do great in the SERPs and actually got a bump in traffic after the Panda update to new articles/posts). However, we obviously don't want to cause problems and that is why I'd appreciate the thoughts and ideas on the best way to handle this major downsizing in content. Thanks!
Content Development | | Matthew_Edgar0