Getting traffic for another site

[AC_Pro]

Hi Everyone,

Our website url/brand is very close to another website url/brand. We are non-competing entities.

It appears as though this other company has begun a marketing program which has resulted in our traffic skyrocketing. However, it seems to have also resulted in our Pages/Visit and Visit Duration to decrease and our Bounce Rate to increase.

Can anyone suggest how to deal with this type of scenario?

Thanks,
Robert

[AC_Pro]

Thanks, EGOL -

Until we figure out a way to monetize this additional traffic, as you suggested, the traffic we're getting is an annoyance and a cost-center since our products are for different markets (automotive vs. home/residential). Traffic is not a bad thing necessarily, but it doesn't add value until it converts.

Best,
Robert

[EGOL]

You should be able to use analytics to determine the referers or search terms that are responsible for this new traffic.   Once you have that you might be able to get an idea of how to monetize that traffic with relevant offers or merchandise or pay per impression ads or google adsense.  If the amount of traffic is really high maybe consider selling your site to this competitor or maybe you should keep your mouth shut.