Targeting nearly identical keywords
-
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa.
I would really appreciate some advice on how best I can target both keywords.
Thanks in advance!
-
Hi shiftins & donford- thanks so much for your responses here, much appreciated and they certainly make sense!
Thanks
-
Hi uSwSEO,
shiftins is correct, synonyms are picked up by search engines to some degree.
Here is Matt Cutts (lots of good links here to) on how Google deals with Synonyms
You should pick one the keyword that sounds the most natural for the page / site and your dialect. To insure the search engines pick up on the fact you mean either or, I would try to fit both keywords into the Title, then try to use the secondary keyword 2 or 3 times on page or put it in the alt tag or image names.
The goal is should be to primary target one keyword but show a relationship between it and the second keyword, without going crazy on the second keyword.
Hope that makes sense, and helps.
-
I'm not an expert so forgive me if I'm wrong. I am doing the same thing with my search results car / auto. From what I know Google recognizes synonyms and acknowledges them. What I did is target car as the main keyword and in the first paragraph or somewhere close to the top I use the term auto. When you do a search in the SERPS I rank for both car and auto terms (not exactly the same position but not a big discrepancy). The only difference is what Google bolds in the SERPS description. If I search car it will bold my page title with the term car and when I search auto it bolds my description with the word auto in it.
Again I am no expert and there may be better or more SEO friendly ways but this is how I went about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best Keyword Difficulty to work?
i want to know which is the best keyword difficulty to work because i work on KD 15 as well but i still cant getting ranking, for example, my keyword is on cricket website Zim vs Pak 2020 live streaming how i do work to rank this if this keyword is KD15
Keyword Research | | Pet030 -
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
Low Competition Keywords
My blog, which started in May, is doing really well except with Google. My traffic is growing and so are my subscribers etc but my keywords have very high competition. I don't really like google's new keyword research tool. Any advice for finding keywords I have a chance with? I am only ranking in the top 50 for one keyword (#1-2 spot) but it doesn't give me a lot of traffic. Thanks!
Keyword Research | | blogger20130 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
Keyword search tool or API
Anyone have a suggestion for a simplistic (scaled down) version of a keyword research tool that I can put on our website? We need our clients to be able to perform some basic keyword research on their own without getting lost in the details of something too robust. We would like to control aspects of the tool, capture the data from the site visitor and move those results (from their searches) into a database or other web application.
Keyword Research | | webindustry0 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0 -
Using keywords targeted on one page, on another page?
This has been bugging me for awhile. I am trying to build up some great evergreen/cornerstone content for my site. It's basic stuff that just needs to be there. This problem is affecting me already, and I fear that when I get the main content done I will run into the problem when I start blogging for fresh content. The best way to explain this, is to use an example. Imagine a Jewelry store in a major metro. They are already ranking for a few "city + keyword" combos but are looking to expand their keyword reach and get some better rankings. They might have a page on diamonds, and target "city + diamonds." Then, lets say they are writing about Jewelry and you target a page on "city + jewelry" and on this page, it can be hard to write normal sounding content without saying diamond. AKA "We make shopping for "city + jewelry" super easy. You select a diamond, select your "setting, city + jewelry, or something"" What I would like to know, is if I should go crazy with the targeting and just write about "city + jewelry" on one page, for instance, and make sure not to just mention "diamond" and then make a sub-page or something to target "city + diamond + jewelry" Does any of that make sense? Edit for clarity - targeted keyword phrases bolded - I left my ramble above for historical and comedic purposes. It is hard to talk about jewelry without including some really (basic terms/keywords) that I am targeting on other pages. Is this going to be a problem? I might have a page on engagement rings, and another on diamonds probably targeted to the local area. Later, I might decide to write a blog titled "10 Reasons you need to buy an Engagement Ring" Should I alter that blog to be called "10 Reasons you need to buy a Diamond Engagement Ring" and try not to mention just the word diamond(s) or engagement ring(s) so that I don't confuse the almighty Google? Please advise
Keyword Research | | steven880