How do I set up Google Analytics to track paid visitors from Bing
-
When looking at Traffic Sources in Google Analytics, Google is broken out into paid and organic visits.
I want to do the same with Bing. How do I do it?
-
Would have been much easier if they would have said that....
-
We (Bizible) built an easy Bing auto-tagger to solve this problem. Use it free here: http://www.bizible.com/bing-ads-auto-tagging/
-
While using Google's URL builder tool, it's easy to use similar but not identical names for the same campaigns - and that poisons the Google Analytics data. For example, writing the medium as email once and as Email Marketing the next time, will have the same campaign/medium reported in fractured parts.
It's advisable to plan ahead and use a spreadsheet showing exactly what names go for each type of campaign or medium.
-
Bing just introduced its new Webmasters tools. You might want to check it out for Bing related analysis.
-
The other option for keyword, although it's a lot tougher, is to use a separate URL for each keyword (and specify "keyword="). That will track what you bid on, and not what people queried (which is what DKI does). It's time-consuming, but if you use the desktop editor, it's doable. Of course, if you use phrase-match and exact-match, it won't be that different from "{keyword}". I'd strongly suggest narrowing targeting - it's starting to matter a lot in Bing (it used to be we just all put everything on broad-match for Bing/Yahoo).
-
Agree, use Url builder tool. That should solve it rather quick.
-
We had the same problem but founnd that by using the "utm_source=MSN" parameter in the URL parses the paid and organic referrals quite well. The problem, however, is that if the ADcenter campaigns have significant age on them then you will reset history and it will take a while for the campaigns to build up again. This was our experience.
-
adCenter is a little more tricky when setting up utm source links for GA these days - as depending on what you've opted into, it could include Bing and Yahoo traffic, or Bing and Yahoo partner traffic, or both. I would recommend watching your GA statistics before and after you make any switch and test until you are comfortable with the data, both in adCenter and GA.
-
Hi Chris:
The other commenters are spot on but they all failed to mention the URL builder tool which makes it much easier to build your urls. http://www.google.com/support/analytics/bin/answer.py?answer=55578. Sounds to me like you have coded the fields in incorrectly.
My most recent blog post explains the role of the Google URL builder tool and how it applies to tracking social media, specifically Facebook. The information on this page applies to any url you wish to track as a campaign - including short URLs! http://www.halogendesigns.com/blog/social-networking-in-business/tracking-social-roi-facebook-twitter-google-analytic/
EDIT: Wanted to note part of Curtis Noble's comment: "I would just leave the others blank. GA will pick up the keyword already from the search engine without you having to tell it what keyword you bid on."
-
Yes and no. It does allow us to differentiate between organic and paid traffic. Paid search clicks on Bing and in GA correlate within 10%.
It's not working to track the actual keyword clicks in GA. Based on the comments in the practical commerce article, we used {ItemOrderId} in place of [keyword] for the utm=term field. That part is not working. GA now reports ItemOrderId as one of our top referring keywords.
-
Hi Chris, just wondering if you were able to get Google Analytics configured the way you wanted it for Bing, and if so, which solution you used.
-
that is partially correct. I would use utm_source=bing rather than MSN. If you make it match how GA reports the organic traffic from Bing, then you'll be able to report total search traffic as well combined in one report. It is case sensitive, so be sure you use all lower case, as that is how GA does it with the organic search engines. And you don't have to use all of the patterns. The only required ones are utm_source, utm_medium, and utm_campaign. I would just leave the others blank. GA will pick up the keyword already from the search engine without you having to tell it what keyword you bid on.
-
Yes, this is right and should be working. I am not using Bing ads, so I cannot test it. This shouldn't affect your ads, and you'll see the result within 2-4 hours after implementing the change.
-
If I understand the Practical Commerce article correctly, I should append (without quotes) "?utm
_
source=MSN&utm_
medium=cpc&utm_
term={keyword}&utm_
content={AdID}&utm_
campaign={OrderItemID}" to the end of each of the Destination URLs in my Bing campaigns and then GA will read those visits as paid visits.Is that correct? If not could you please explain in more detail?
-
Not sure I understand GA does show visits from Bing, and if you want to track paid search on Bing, then either have a landing page just for Bing or use tracking code on the Bing links.
Unless I missed read your question which is very possible : )
-
Use the custom GA tracking for campaigns to do it, creating a special campaign for paid bing traffic.
Have a look at this article: http://www.practicalecommerce.com/articles/1288-Integrating-Yahoo-Search-and-Microsoft-Bing-with-Google-Analytics - this provides a good solution.
The article also mentions that you can use the Bings adCenter Desktop tool ( http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop ) to setup the campaings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics not Working on all pages despite many attempts
Hey gang, So this problem has been going on for months. None of our landing pages track, but all of our blog pages do. I've tried GA plugins, (we are on wordpress) and just now even put the code in the theme header script. Still to no avail. I just checked right now, and the blog pages have the global GA code, but now I noticed not even the home page has the code! Could it be something to do with my theme? I tried to pay a guy on upwork to fix but he couldn't fix it either. Thank you for you help!
Reporting & Analytics | | Meier0 -
How to exclude traffic for a specific mobile device in Google Analytics view?
Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?
Reporting & Analytics | | Khadija_K0 -
Conflicting data in Google Analytics
Hi Guys I've been looking at the data for a client in Google analytics and I was wondering if anyone knows why some of the data doesn't tally up. In my case its the following: Under Aquisition
Reporting & Analytics | | Relative
No of Sessions for a Keyword shown in Organic Search tab (compared to)
No of Clicks for a Query in the Search Engine Optimisation tab For example, for a brand term, Google are showing 17 Sessions in Organic Search.
For the same term Google are showing 90 Clicks in the Queries section of Search Engine Optimisation OK, we know that Google are a little cloak and dagger regarding keyword data but surely Sessions and Clicks for the same keyword should be identical unless I'm missing something.0 -
What is the difference between "Organic Traffic" and the "Non-Paid Search Traffic" default segment in Google Analytics?
These two filtering options ("organic traffic" in the left sidebar and "non-paid search traffic" in the advanced segments) give me slightly different numbers. Any idea why this would be the case?
Reporting & Analytics | | FPD_NYC1 -
Google Analytics Content Experiments
Has anyone else found that Google Analytics Content Experiments seems to quite quickly favor the best performing variant in an experiment, and then show that variant many times more often than other/s - not split the traffic evenly? What is Google's thinking behind 'optimizing' during an experiment? It seems odd to me.
Reporting & Analytics | | David_ODonnell0 -
Google's New Privacy Policy and Analytics
Does anybody know if Google's new privacy policy allows it to use data gathered by Analytics to be used as a ranking factor in the SERPs?
Reporting & Analytics | | Jolora0 -
Google Keyword Tool versus Google Analytics
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics. However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Setting up Google Analytic Goals to a 3rd Party Site
I recently received help on a question I asked on SEOmoz but need additional clarification. I am trying to set up goals in Google Analytics for people who click on a “purchase botton” which sends them to PayPal. I created a Thank You page and tried to get PayPal to redirect to it, however, our customers only get to our site’s 404 page. Here is what I’ve done so far: Went into my PayPal account and turned the “Auto Return” to ‘on’ Under website payment preferences, I added the following URL http://www.teecycle.org/thank-youutm_nooverride1. (I formatted the URL this way because the person who provided me with help recommended using the format ?UTM_nooverride=1. However, our CMS system won’t allow “?” or “=”)
Reporting & Analytics | | EricVallee340