How do I set up Google Analytics to track paid visitors from Bing
-
When looking at Traffic Sources in Google Analytics, Google is broken out into paid and organic visits.
I want to do the same with Bing. How do I do it?
-
Would have been much easier if they would have said that....
-
We (Bizible) built an easy Bing auto-tagger to solve this problem. Use it free here: http://www.bizible.com/bing-ads-auto-tagging/
-
While using Google's URL builder tool, it's easy to use similar but not identical names for the same campaigns - and that poisons the Google Analytics data. For example, writing the medium as email once and as Email Marketing the next time, will have the same campaign/medium reported in fractured parts.
It's advisable to plan ahead and use a spreadsheet showing exactly what names go for each type of campaign or medium.
-
Bing just introduced its new Webmasters tools. You might want to check it out for Bing related analysis.
-
The other option for keyword, although it's a lot tougher, is to use a separate URL for each keyword (and specify "keyword="). That will track what you bid on, and not what people queried (which is what DKI does). It's time-consuming, but if you use the desktop editor, it's doable. Of course, if you use phrase-match and exact-match, it won't be that different from "{keyword}". I'd strongly suggest narrowing targeting - it's starting to matter a lot in Bing (it used to be we just all put everything on broad-match for Bing/Yahoo).
-
Agree, use Url builder tool. That should solve it rather quick.
-
We had the same problem but founnd that by using the "utm_source=MSN" parameter in the URL parses the paid and organic referrals quite well. The problem, however, is that if the ADcenter campaigns have significant age on them then you will reset history and it will take a while for the campaigns to build up again. This was our experience.
-
adCenter is a little more tricky when setting up utm source links for GA these days - as depending on what you've opted into, it could include Bing and Yahoo traffic, or Bing and Yahoo partner traffic, or both. I would recommend watching your GA statistics before and after you make any switch and test until you are comfortable with the data, both in adCenter and GA.
-
Hi Chris:
The other commenters are spot on but they all failed to mention the URL builder tool which makes it much easier to build your urls. http://www.google.com/support/analytics/bin/answer.py?answer=55578. Sounds to me like you have coded the fields in incorrectly.
My most recent blog post explains the role of the Google URL builder tool and how it applies to tracking social media, specifically Facebook. The information on this page applies to any url you wish to track as a campaign - including short URLs! http://www.halogendesigns.com/blog/social-networking-in-business/tracking-social-roi-facebook-twitter-google-analytic/
EDIT: Wanted to note part of Curtis Noble's comment: "I would just leave the others blank. GA will pick up the keyword already from the search engine without you having to tell it what keyword you bid on."
-
Yes and no. It does allow us to differentiate between organic and paid traffic. Paid search clicks on Bing and in GA correlate within 10%.
It's not working to track the actual keyword clicks in GA. Based on the comments in the practical commerce article, we used {ItemOrderId} in place of [keyword] for the utm=term field. That part is not working. GA now reports ItemOrderId as one of our top referring keywords.
-
Hi Chris, just wondering if you were able to get Google Analytics configured the way you wanted it for Bing, and if so, which solution you used.
-
that is partially correct. I would use utm_source=bing rather than MSN. If you make it match how GA reports the organic traffic from Bing, then you'll be able to report total search traffic as well combined in one report. It is case sensitive, so be sure you use all lower case, as that is how GA does it with the organic search engines. And you don't have to use all of the patterns. The only required ones are utm_source, utm_medium, and utm_campaign. I would just leave the others blank. GA will pick up the keyword already from the search engine without you having to tell it what keyword you bid on.
-
Yes, this is right and should be working. I am not using Bing ads, so I cannot test it. This shouldn't affect your ads, and you'll see the result within 2-4 hours after implementing the change.
-
If I understand the Practical Commerce article correctly, I should append (without quotes) "?utm
_
source=MSN&utm_
medium=cpc&utm_
term={keyword}&utm_
content={AdID}&utm_
campaign={OrderItemID}" to the end of each of the Destination URLs in my Bing campaigns and then GA will read those visits as paid visits.Is that correct? If not could you please explain in more detail?
-
Not sure I understand GA does show visits from Bing, and if you want to track paid search on Bing, then either have a landing page just for Bing or use tracking code on the Bing links.
Unless I missed read your question which is very possible : )
-
Use the custom GA tracking for campaigns to do it, creating a special campaign for paid bing traffic.
Have a look at this article: http://www.practicalecommerce.com/articles/1288-Integrating-Yahoo-Search-and-Microsoft-Bing-with-Google-Analytics - this provides a good solution.
The article also mentions that you can use the Bings adCenter Desktop tool ( http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop ) to setup the campaings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Sessions for 301 Re-Direct in Google Analytics
Trying to track clicks for individual slides on a homepage slider. I cannot enter UTM codes on the slide links, just choose from a dropdown containing pages on my site (WordPress). So, I set-up 301 re-directs for all the slides. /slide1-redirect
Reporting & Analytics | | jbernier
/slide-2-redirect etc.. Will these redirect pages show up in GA? I cannot see them. I'm trying to create a Dashboard for Homepage slider clicks. John0 -
How to Configure & Tracking Images in Google Analytic?
Hello Experts, Can anyone tell me for my eCommerce site how to configure images tracking in google analytic? And where can I see the image traffic in google analytic? Not sure I am asking correct question but confuse about image traffic. Thanks! Wrights!
Reporting & Analytics | | wright3350 -
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Domain redirect for direct mail (source) tracking in Analytics?
We have a client that would like to do some direct mail marketing and the plan is to use a short/simple domain in the marketing materials, which redirects to the main site domain. By default this would show as a referral traffic source in Analytics, right? So any traffic that came through that redirect would be attributed to "shortdomain.com / referral"? Meaning I wouldn't need to do any sort of customized, advanced tracking set up to track conversions that I've already set up (ecomm and goals) and attribute them to this new source? Just double checking that I'm not overlooking something. Thanks!
Reporting & Analytics | | VTDesignWorks0 -
Linking My Google analytics with visual.ly
Hello, I have a quick question: Is it secure and safe to link my Google Analytics account with Visual.ly here's the link: https://create.visual.ly/graphic/google-analytics I want to create easy-to-understand report from Google Analytics and if you have any experience with this service can you share it with me please. Thanks.
Reporting & Analytics | | JonsonSwartz0 -
How Accurate Is Google Analytics Audience Location
Cioa from Latitude 53.92705600 Longitude -1.38481600 Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpg But just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London? Ta muchly,David0 -
What is the difference between "Organic Traffic" and the "Non-Paid Search Traffic" default segment in Google Analytics?
These two filtering options ("organic traffic" in the left sidebar and "non-paid search traffic" in the advanced segments) give me slightly different numbers. Any idea why this would be the case?
Reporting & Analytics | | FPD_NYC1 -
Seeing / and no / in Google Analytics
When I look at my Google Analytics code, I see that the same content will show up twice, once with a / at the end of the URL, and once without. My site is at http://www.skypeenglishclasses.com. Does anyone know why this would happen? Is it duplicate content?
Reporting & Analytics | | Paulguy0