How do I set up Google Analytics to track paid visitors from Bing
-
When looking at Traffic Sources in Google Analytics, Google is broken out into paid and organic visits.
I want to do the same with Bing. How do I do it?
-
Would have been much easier if they would have said that....
-
We (Bizible) built an easy Bing auto-tagger to solve this problem. Use it free here: http://www.bizible.com/bing-ads-auto-tagging/
-
While using Google's URL builder tool, it's easy to use similar but not identical names for the same campaigns - and that poisons the Google Analytics data. For example, writing the medium as email once and as Email Marketing the next time, will have the same campaign/medium reported in fractured parts.
It's advisable to plan ahead and use a spreadsheet showing exactly what names go for each type of campaign or medium.
-
Bing just introduced its new Webmasters tools. You might want to check it out for Bing related analysis.
-
The other option for keyword, although it's a lot tougher, is to use a separate URL for each keyword (and specify "keyword="). That will track what you bid on, and not what people queried (which is what DKI does). It's time-consuming, but if you use the desktop editor, it's doable. Of course, if you use phrase-match and exact-match, it won't be that different from "{keyword}". I'd strongly suggest narrowing targeting - it's starting to matter a lot in Bing (it used to be we just all put everything on broad-match for Bing/Yahoo).
-
Agree, use Url builder tool. That should solve it rather quick.
-
We had the same problem but founnd that by using the "utm_source=MSN" parameter in the URL parses the paid and organic referrals quite well. The problem, however, is that if the ADcenter campaigns have significant age on them then you will reset history and it will take a while for the campaigns to build up again. This was our experience.
-
adCenter is a little more tricky when setting up utm source links for GA these days - as depending on what you've opted into, it could include Bing and Yahoo traffic, or Bing and Yahoo partner traffic, or both. I would recommend watching your GA statistics before and after you make any switch and test until you are comfortable with the data, both in adCenter and GA.
-
Hi Chris:
The other commenters are spot on but they all failed to mention the URL builder tool which makes it much easier to build your urls. http://www.google.com/support/analytics/bin/answer.py?answer=55578. Sounds to me like you have coded the fields in incorrectly.
My most recent blog post explains the role of the Google URL builder tool and how it applies to tracking social media, specifically Facebook. The information on this page applies to any url you wish to track as a campaign - including short URLs! http://www.halogendesigns.com/blog/social-networking-in-business/tracking-social-roi-facebook-twitter-google-analytic/
EDIT: Wanted to note part of Curtis Noble's comment: "I would just leave the others blank. GA will pick up the keyword already from the search engine without you having to tell it what keyword you bid on."
-
Yes and no. It does allow us to differentiate between organic and paid traffic. Paid search clicks on Bing and in GA correlate within 10%.
It's not working to track the actual keyword clicks in GA. Based on the comments in the practical commerce article, we used {ItemOrderId} in place of [keyword] for the utm=term field. That part is not working. GA now reports ItemOrderId as one of our top referring keywords.
-
Hi Chris, just wondering if you were able to get Google Analytics configured the way you wanted it for Bing, and if so, which solution you used.
-
that is partially correct. I would use utm_source=bing rather than MSN. If you make it match how GA reports the organic traffic from Bing, then you'll be able to report total search traffic as well combined in one report. It is case sensitive, so be sure you use all lower case, as that is how GA does it with the organic search engines. And you don't have to use all of the patterns. The only required ones are utm_source, utm_medium, and utm_campaign. I would just leave the others blank. GA will pick up the keyword already from the search engine without you having to tell it what keyword you bid on.
-
Yes, this is right and should be working. I am not using Bing ads, so I cannot test it. This shouldn't affect your ads, and you'll see the result within 2-4 hours after implementing the change.
-
If I understand the Practical Commerce article correctly, I should append (without quotes) "?utm
_
source=MSN&utm_
medium=cpc&utm_
term={keyword}&utm_
content={AdID}&utm_
campaign={OrderItemID}" to the end of each of the Destination URLs in my Bing campaigns and then GA will read those visits as paid visits.Is that correct? If not could you please explain in more detail?
-
Not sure I understand GA does show visits from Bing, and if you want to track paid search on Bing, then either have a landing page just for Bing or use tracking code on the Bing links.
Unless I missed read your question which is very possible : )
-
Use the custom GA tracking for campaigns to do it, creating a special campaign for paid bing traffic.
Have a look at this article: http://www.practicalecommerce.com/articles/1288-Integrating-Yahoo-Search-and-Microsoft-Bing-with-Google-Analytics - this provides a good solution.
The article also mentions that you can use the Bings adCenter Desktop tool ( http://advertising.microsoft.com/support-center/adcenter-downloads/adcenter-desktop ) to setup the campaings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Google Analytics not Working on all pages despite many attempts
Hey gang, So this problem has been going on for months. None of our landing pages track, but all of our blog pages do. I've tried GA plugins, (we are on wordpress) and just now even put the code in the theme header script. Still to no avail. I just checked right now, and the blog pages have the global GA code, but now I noticed not even the home page has the code! Could it be something to do with my theme? I tried to pay a guy on upwork to fix but he couldn't fix it either. Thank you for you help!
Reporting & Analytics | | Meier0 -
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Google Analytics Landing Page Report Discrepancy
I have noticed that when I run a landing page report and use the advanced option so I can view only the landing pages that include a particular string in the URL, have noticed that I in the report, the graph at the top will say one thing, but the data below says something else. For example, the graph for one particular search shows 200 Impressions, but the info below says 700 impressions and 610 clicks. Anyone seen anything similar or have any ideas why? Thanks! Craig
Reporting & Analytics | | TheCraig0 -
Some questions on how to set up a multi-visit advanced segment in Google Analytics
Hi I would like some assistance / clarification on how to set up a user segment so that it can track user behavior over multiple visits. Basically I have a campaign set up and want to see conversions - even if they hit the site and then convert later on another visit. I've read that you can do this (over up to 30 days). So I start off by filtering TRAFFIC SOURCE - easy enough. But then I have to add under "advanced" correct? But then when I set the next filter to the GOAL I want, I only get "by session" and "by hit" as options. The blog post I read made it sound like only "by user" would then really do multi visits. Is "by user" only an e-commerce tracking option? (which I don't have set up) Is there another way/path to get the info I need? Thank you!
Reporting & Analytics | | yandl0 -
Google Analytics: Trackbacks & Network Referrals?
Buon Pormeriggio from 15 degrees C mostly cloudy Wetherby UK 🙂
Reporting & Analytics | | Nightwing
Whats the difference between Trackbacks & Network referrals within Google analytics social media reporting? I'd like to specifically understand why a link to site i'm working on withing this post:
http://huddled.co.uk/huddled-interviews-nicola-schaefer-from-liverpool-fc-e-l-i-t-e-s-8335/ is classed as Trackback & not a Network refferral 😞 Illustrated here is the link thats being recorded as a track back:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/track-back-query_zpsbab2679b.jpg And here is the data:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/google-trackbacks-2_zps2861fa17.jpg But why is not showing up in Network referrals? Thanks in advance,
David0 -
Linking Multiple Niche Site In Same Google Analytics Account
Hi, I am providing SEO for Local business. Is it advisable to separate out the Google Analytics into different Google account or is it ok to remain it this way? Some of the client might be in the same niche, and might be competing with the same keywords as well. What I was worried is, Google might see these sites as same owner and only rank for 1 of the site. I was thinking to get the owners to register for their own Google Analytics and share the access to me.
Reporting & Analytics | | JonathanSoh0 -
Google Analytics Options
A couple of months ago, I read about a new web stats application that is real time but more importantly let's you track user actions on a page (i.e. which buttons were clicked for example). This information would obviously be very helpful in continuing to improve site performance. Anyone have suggestions or know the name of this application? I do not mind paying but am not looking for an enterprise class application.
Reporting & Analytics | | Mont0