Anyone done SEO with on-page ONLY?
-
I read this blog post:
http://www.seomoz.org/ugc/let-onpage-optimization-change-your-life
The author claims they have increased the visitors 50 fold doing on-page seo ONLY. So they just added content, and optimized the site structure.
Anyone have seen similar results?
Not outreach whatsoever, just adding content to site. Technically, this should be true, article directories has tons of visitors and they were giving out links.
-
Hi Inhouseseo,
Yes, I have made similar things happen for clients. Most typically, this type of results stemmed from overhauling a bad website. In one case, the client's sales (the real test, right?) shot up 125% in one year. I've had similar results with other clients.
My take on all SEO is this: the strength of your efforts must be based on the competitiveness of your target industry. If my client is a quilt shop competing against 2 other quilt shops in a 50 mile radius, chances are, I just need to put up a really good website for them to beat out the other two, who probably aren't going to have hired someone like me because the industry isn't very tech-oriented. If I put a blog in the site and client uses it once a week, she will probably be going way beyond the efforts of her competitors. I'll get her Local SEM firmly in place and she will dominate the whole local scene on the web. No way am I going to have to do linkbuilding. It's just not necessary.
However, if my client is a personal injury lawyer in San Francisco, that's a very different story. I can write content for him all day, and it will help, but if his competitors are all spending $3000+ a month on linkbuilding with hotshot linkbuilders, he's going to have to match and exceed their efforts if he wants to outrank them. There could be exceptions to this, but I would call this pretty typical.
So, my experience with this is that the efforts one has to make for each client are unique. It all depends upon what efforts their competitors are making. In some cases, all you need is good on-page SEO. In others, it will be a combination on on-page plus Local SEM. And, in others, you will have to bring out every weapon in the arsenal, from linkbuilding, to SM, to video marketing in order to gain the visibility the client seeks.
-
You can absolutely still rank with good content and site architecture. It doesn't have to do with having a lot of content, just good content. While you aren't going to rank for any competitive terms, but you can climb up high on the first page for some long tail and local based keywords.
-
That's what I thought too. But he clearly says:
"PS: We have not built any links or engaged in content marketing activities for the aforementioned themes. We are ranking well; [sorely] on the basis of the work we have done on-page!"
You're saying content alone can work if you have a few hundred existing links and build no more links?
-
Yes, making changes to a poorly optimized site can produce huge gains.
But you still need links to rank for anything worth ranking for. You cannot discount it. And I don't think the Client in that article had no external links.
-
If you have an enterprise site with many 1000 pages and many problems and many many natural links and you only do on page you can see some good results.
But if you have a small business site with no natural external links and you do only on site I doubt you will see much in terms of results. that been said you may push out 100s of fantastic articles yet will the consumers see these articles?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
Our team's website is built in Word Press, but we use Hub Spot as our CRM. We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
On-Page Optimization | | MerlinLaw0 -
How do I redirect SEO from pages on old website to new website with new domain name?
How do I redirect SEO from pages on old website to new website with new domain name? My website in squarespace has good rankings and we have rebranded to a new name and enw domain name, how do I move across the rankings fomr the old site in squarespace to my new site thats in wordpress please?
On-Page Optimization | | Carrotpower0 -
More important SEO
Hello, I was wondering where my time is most valuable. I have a linking tree as follows: Main Site > Product > Specific Product Is the Product page more important to add SEO or is the end deep linked page "specific product" more important? I'm ready to hear the answers of whatever gives a better customer experience and both... Thanks!
On-Page Optimization | | DiscGolfShopping0 -
Address on Every page of the website for Local SEO? Good or Bad?
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
On-Page Optimization | | Dan_Brown10 -
Google Indexed = 35, 445 pages, Bing Indexed = 243 pages... Why?
Dear MozSquad, Can anyone check our site and let me know if there's anything super apparent that would cause Bing to treat us like a bum on the street? I recently made some structural changes which really helped with Google, but Bing didn't even budge. It's a lot harder to keep up with all the SEO initiatives I have in mind with it being a small start-up where I'm responsible for planning the entire Internet Marketing campaign, giving constant input on UX and site design, etc on top of 900 other things, so I figured it'd be a good time to use The Moz to help a brother out. Ideas? Domain: homeandgardendesignideas.com (yeah, I know it's a little long =P)
On-Page Optimization | | zDucketz0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Why a page with an On Page A grade has a less good rank than a page with a F grade?
Why a page with an On Page A grade is ranked 17 in Google when the home page with a F grade is ranked 9 ? Thanks
On-Page Optimization | | Amadeus_eBC0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0