HTML5 Video - Rich Snippet Markup and Quality
-
Hi guys,
We're trying to get Rich Snippets for videos on our pages. I feel comfortable-ish with getting this set up, but I have a few questions. I was wondering whether anyone had any experience with this?
- Is there any additional markup to the <video>tag to get rich snippets</video>
- How do you handle multiple qualities - i.e. HD?
- Does the ogg and mp4 file need to be included?
Any help/links to articles would be really helpful.
Thanks!
-
Hey Tom,
This should be a relatively simple process for you.
Just ensure you aren't hiding the <video>tag behind a load of JavaScript and then reference the .mp4 version of the file in the <content_loc> element of your video sitemap, along side a thumbnail and other required metadata -http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472</content_loc></video>
However, in answer to your Q's, there are a couple of things you can do to make the rich snippets surefire
- You should also add the videoObject schema mark up (http://schema.org/VideoObject) before the <video>tag <div< span="">itemprop="video" itemscope itemtype="http://schema.org/VideoObject"></div<></video>
- If you're delivering both videos through the same player, i basically wouldn't worry about it and would just mark everything up to match the default (i assume) HD settings. Otherwise, i'd mark the two different versions as different schema.org videoObject's, using videoQuality and videoFrameSize to differentiate one as HD and one as SD. In your video sitemap, you should then include both videos under the same URL.
- Google claim they don't currently crawl Theora files. While this will certainly change going forward, i would for now just include the MP4 file in the video sitemap. What you include in the actual HTML probably wont matter, but safest bet will be to have the MP4 referenced.
Hope that's useful!
Phil
-
there is a video site map that is generated by each of the 2 services not links below. When you make a video.
The ability for the video to display in higher resolution or HD or just regular low-resolution is determined by the quality of the video you upload. So shoot in high definition Google prefers it. I believe most are questions can easily be answered by going to the sites below however you do have to include the generated site map in the actual robot txt on your website. It will give you 56 times more power than a link not associated with the video. I believe Oculu has some fantastic prices and great SEO I use wistia personally however you only get the 1st 3 videos for free and then a little bit more expensive it gets or a lot more than oculu which most of my clients end up using because it looks good and does everything needed.
http://www.reelseo.com/video/video-platforms/
I hope have been of help let me know of but if you need any more.
Sincerely,
Thomas von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having a Video important for SEO or is it the time-on-site that's important?
Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here." Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up. (Crossing my fingers I explained this well enough) Thanks for any input, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Video Title length
Hi, I was wondering if there is a limit that anyone puts on Video Titles or descriptions? This is for video that is hosted on our server and not on Youtube.
Image & Video Optimization | | mattdinbrooklyn1 -
Integrate video - only thumbnail?
Hi! If I integrate a video to my website (vimeo or youtube) the pagespeed slows down. Now I integrate my video in wordpress with special plugins. These plugins shows only the thumbnail, only if the user clicks on these thumbnail, the video is loading. So is my pagespeed perfect ... .. buuut now my question: Google loves tables, images, video ... Sees google these thumbnail still as a video or now only as a image? Thanks!
Image & Video Optimization | | Operi0 -
How to build links with really good S3 hosted video using JW Player
I have a number of really good quality videos that are embedded on my own site. Many are "how to" or "what to do if" type video guides with questions answered by experts. They were professionally shot. So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player. We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage. Now the real problem is how to get some link benefit from them. They should be viable and valuable link bait. My initial thought was to do a PR Web type press release with the video embedded in it. The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely. PR Newswire has different issues but the end result is the same, I can't embed those videos with them either. As far as I can tell, all I could do with a press release would be to link to the videos. Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally. So, I put it to the experts. Does anyone have any suggestions as to how to get some link benefit from these videos? Any ideas at all? I am stumped. Any advice would be appreciated.
Image & Video Optimization | | LawSEOSeeker0 -
How to get video content indexed (incl. example)?
Hi, I am currently working with my first client on SEO, and I've been asked (among other things) to help them get their video content indexed by Google. Since this is my first client, and I haven't worked much with videos, I hope I can get some tips. An example of one of their "theme pages" is about studying in Australia. The site is in Norwegian and don't mind the pop-up: http://www.studenttorget.no/australia I would love to get some feedback to what I should do about this page in order to help them get their videos indexed. By the way, they're considering hosting their own videos, and creating a system to keep everything local. Is this a better solution to seo than if the videos are hosting on YouTube/Vimeo or something else? Thanks. Jens P. Berget
Image & Video Optimization | | berget0 -
Isn't video content killer-link bait?
I have not tested this yet and but I cant find anything useful on it searching online. My theory is that if you host a video on one of your own webpages and have the embed code of that video right under it then isnt everyone that grabs that embed code and sticks it on their site/blog giving you a backlink? When you click on an embed YouTube video it takes you straight to YT so surely someone embeds one of your videos that is hosted on your site it must give you a backlink? If this is the case then what would the ancor text be if any? and how would you change it? What's the value of this think over a pure text link from the same page? If this the above is correct then surely video is an incredible link building tool? The challenge still lies with making cost effective, quality video content but if you can get the hang of that then your on to a winner right? YouTube may get millions of hits and 'be the second biggest search engine' but having own branded, self hosted, killer-link-bait videos on your site must be the way forward? Adding a video site map will help tell Google the video is there and it should get indexed in video searches. Also if it gets visibility in universal search you get visitors coming straight to you site....
Image & Video Optimization | | grahammilton10 -
Best way to host video?
Hi, We are planning to host videos on our site for the first time. It looks like YouTube is a bit too over focused on ads these days for commercial use, can anyone recommend any better video hosting services? I also realize that hosting somewhere like YouTube has little SEO benefit, am I better off hosting them on our site if possible? Please share your experiences with the various services and methods of hosting. Thanks
Image & Video Optimization | | Maximise1 -
Anybody knows of agencies who produce/optimize/market video content?
Hi everyone. Hope someone can help me hook up with a video content provider. Need one to produce optimized video content and market it, too. Did a Google search and found some. But I trust a crowd-sourced answer so I try here at SEOMoz. Anybody?
Image & Video Optimization | | macmallseo0