Fresh ideas on SEO budget spending
-
I have a client who is willing to spend an additional 5k into his SEO campaign.
I was curious if anyone has any other ideas on spending this in terms of link building. Human edited directories work really well and i have seen some huge successes. Unfortunately i have gotten stuck in purchasing these and would like some fresh ideas. Content is a no brainier.
-
What i really need is some really good talented copy writers. Any references? Please message me or email me.
-
Thanks thus far. Looks like im on the right path!
-
Agree with EGOL any type of link bait (like a calculator) is great. Also consider an infographic. We have published a few and I would describe them as moderately successful.
-
definitely thumbs up from me for datasheets / cheat sheets as well.
-
The calculator is a great idea. We have a Perl calculator that gets a lot of use and a couple of printable data sheets that are popular.
-
Another one I'd add to Egol's response is to consider some kind of tool if it is suitable for their market. Strictly it's still content, but online tools fall outside of what most people think of. A well thought out and useful one can generate quality links for the long term.
Remember to leave budget to get traction for whatever you build too.
-
Content is a no brainier.
The client should prepare articles on the most important things that his clients don't know that they don't know. These should be kickass articles that make everyone who reads them say WOW!
The $5K should be spent on professional editing, a photographer to get great photos, an illustrator to make the graphics that are needed.
If you have another $5K spend it on articles that cover the most important things that his clients should know to get started with his service/product.
If you have another $5K get the best articles storyboarded and shoot video for youtube.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does an external link to an image file on my site help my SEO?
I found a few websites that are displaying images from my site. Curiously, they have also linked these images to the source image file on my website. I found these because Moz showed these sites in my list of backlinks. I assume that means it impacts my Domain Authority. But does this actually help me in search engines since it's not linking to a page on my site?
Link Building | | AlexLenhoff0 -
How relevant are citations to SEO?
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
Link Building | | arthureray0 -
Backlinks from archived content? SEO penalty?
I'm curious, if I go to webmasters and suggest a change to an article in their archives (convincing them that the new link offers more value to their readers), how would Google look at that? It seems to me that if a two-year-old article all of a sudden gets a new link, it might look fishy, and might even bring penalties with it. Thoughts?
Link Building | | JABacchetta0 -
Creating A Scholarship For SEO
My client is a Law Firm just outside of Tampa, and I am trying to get her keyword phrase: "Tampa Car Accident Attorney" in the top 3. One of the strategies I want to use is to create a scholarship for "Tampa Area Students and how a car accident impacted their life" or "Tampa Area Students and how they think they can decrease car accidents." (that's still be worked on). Once the scholarship is created, I want to put it on our Tampa Car Accident Attorney page, and get other companies to link to that page. My question is what links should we go after? Because that will tailor it to who we give the scholarship to. We could give it to a University of South Florida student, and get one .edu link. We could do the same thing for the University of Tampa, or Stetson Law School, but we'd only be getting one link from each of them. If we set it up for high schoolers, we can get more links from the community and schools, but I'm not sure high school .edu links matter all that much. Is 10 high school .edu links as important as 1 college .edu link? I don't know. If anyone has had an experience with this or any insights, I'd greatly appreciate it. Thanks!
Link Building | | KempRugeLawGroup1 -
Diverse SEO On & Off page questions!
Hey everybody. I have been reading several resources on SEO, and wanted to know your opinion on these topics. I know they are diverse and should be on a different set of questions, but i wanted to give it a try. I run a Heavily Specialized Steel B2B eCommerce Site. So my question would be what is the importance of the following topics, taking into mind the nature of my site. The importance on how often the page is updated ? Recommendations on updating relatively static pages ? How important is to meet HTML and W3C Standards, also its validation. The NoFollow and Follow ratio of incoming links. Your opinion onthe inclusion of outbound links to other relevant pages. Is there a best practice? Any comment is welcome, and would be deeply appreciated. Regards,
Link Building | | JesusD1 -
"New" Digg - SEO benefits?
Quick question for the group - I've not used the new Digg. Does it have SEO benefits? I wasn't sure if Google counted these or not. thanks
Link Building | | yandl0 -
Does using "pring2web" hurt SEO?
I've never really seen this before but one of my clients has 4000+ links from Print2Web. Their rankings are falling back a bit but I'm wondering if this is part of the problem. They don't seem to say their service is about SEO so I'm not so sure this is counted as spam or not. The main concern is that the next closest number of links from one site is only 97. Has anyone heard of this service? Can someone tell me from experience if using this service has hurt SEO efforts? Thanks!
Link Building | | BenRWoodard1 -
Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits?
Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits? I am looking to advertise in publications like trade journals or magazines, but want to also reap SEO benefits by getting a link. So I am avoiding buying banner ads, but instead trying to find opportunities for links from editorial mentions, quality article or editorial submissions, etc. Advice on the link proposition, or best way to approach editors, please? Many of these publications are traditional print publications, and their sites are really seo'd. Thanks.
Link Building | | larahill0