Linkbuilding Suggestions For Technical Site
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Hi Mozzers,
I'm facing a tough link building challenge for a manufacturer's representative of technical controls and am struggling to find links beyond directories.
The site mainly consists of manufacturers products and creating original content is tough for me because of the technical nature of the business.
Any suggestions welcome.
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Nice recommendations, Keri.
AND reduce some of the load on their sales and support personnel?...
It will also enable them to strut their expertise.
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Can you talk to the client and tell them you have an idea to build their links AND reduce some of the load on their sales and support personnel? Get content by having someone (you, or someone technical that is on contract) talk with the sales and support people and get FAQs about the products. Put on the web what they normally have to answer individually on the phone. Make your site better than the manufacturer when it comes to being the place to go for regarding controls.
For a more specific link idea, does the company sell to universities at all? Could you promote any type of deal for professors to be able to order supplies for engineering classes? Offer educational material that a prof could use on their syllabus that has a link back to you?
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Hmm....
How about a competition targeting product designers to design a new product for the company in question or put a spin on an existing product?
Or a competition challenging designers to produce an attention grabbing ad for what sounds like a not very exciting product.
I think there was a blog on seomoz about a lanyard company doing something similar and getting great results.
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...creating original content is tough for me because of the technical nature of the business...
Find someone who can do this for you and pay them. Better would be go to the client and see if they can provide this.
If you have great content it is much easier to get the type of editorially given links that will survive a Penguin audit. That type of link is also much much more valuable that almost any directory.
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though guest post, articles, PRs are the best way to develop natural/one way links. However as you're not technical enough to deal with this issue. So, you may want try with comments, social sharing (Google+, FB, Twitter, etc.).
Start tagging your pages with top bookmarking website (Do Not Spam) with relevant/informative description, which I guess, can be taken from website itself, but don't forget to rephrase or you'll be penalized for dup content issue.
Start participating on the blogs/forums of the same nature, this way you can also develop some technical knowledge and gradually can start writing your own articles, blogposts.
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