How to Recover Ranking from Latest Google Panda and EMD Update?
-
We have 7 websites with the exact match domains. Our Website has been affected by Google recently updated (Panda and EMD Update).
we don't want to do any changes in our existing domains. What should we do?
So, What is the exact solution for that. Help Us out!
Website Names:
- http://www.hamptoninndenverairport.com
- http://www.wingatehotelcolumbia.com
- http://www.fairfieldinnhotelaurora.com
- http://www.hamptoninnhotelcrestwood.com
- http://www.laquintahoteldavenport.com
- http://www.redroofinnhotelcedarrapids.com
- http://www.hamptoninnhotelcarolstream.com
Thanks in advance.
-
Hello Guys,
we know latest update Google algorithm and latest changes our domain is 1 year old, as you guys review all domain age. and we have implemented all SEO latest strategy before panda and penguin update it was in top ranking we looking exact solution for get back ranking soon . can any one suggest best recover solution. we highly recommend some Prospective and effective response which we can implement on all domain kindly response with technical point. Please don't response diplomatic Answer. you have not specify and strong point so....
Thanks a lot
-
Hello bjgomer13.
Thanks for you quick feeeback. i have checked your commen and some questions. hare are your answers:
I have logged into Google Places, but there no any drop off happening. Google local listing is verified with following URL: http://www.fairfieldinnhotelaurora.com
Here is the link: https://plus.google.com/114797688953223927445/about
**You are right saying that there is two pages appear for the same business: First one is ****Individual ****website and second one is brand site..and Google gives priority for the **
I have already sent request for reconsideration.
I don't want to change dmoain and continue with this all are domain so..I hope that here is some other technical answers which i expect and those really can justify exact issue ....
Thanks you so much for you time and feedback again
-
Hello Deb Dulal Dey,
**Thanks for your valuable response i really exited to know that how you can consider quality link building ? is there any tactic to do natural and quality link, we have not done any link building on all of those site . we have done only local business directory which very high authorized domain ... as you aware about like yahoo, bing, superpages and many more.... we expect very technical response from your site... **
Thanks a lot again feedback.
-
Hello Marcus Miller,
Thanks for your valuable feedback yes i have checked your comment on content duplication but that sentence you mention "Welcome to the Hampton Inn Denver-International Airport Hotel" is common sentence any one can use welcome sentence on website we have written good quality content on site as well as display in good manner we have not copied any single line from other related website. before panad and penguin update site was ranked well on some of brand keyword if we had duplicated content on site so might be last Google algo update site was effected but at time it was as it is in ranked hope fully there is some other technical ans we expect for you guys who really can justify exact issue ....
Thanks you so much for you time and feedback again
-
Hello Marcus Miller,
Thanks for your valuable feedback yes i have checked your comment on content duplication but that sentence you mention "Welcome to the Hampton Inn Denver-International Airport Hotel" is common sentence any one can use welcome sentence on website we have written good quality content on site as well as display in good manner we have not copied any single line from other related website. before panad and penguin update site was ranked well on some of brand keyword if we had duplicated content on site so might be last Google algo update site was effected but at time it was as it is in ranked hope fully there is some other technical ans we expect for you guys who really can justify exact issue ....
Thanks you so much for you time and feedback again
-
The problem here is that those sites are exactly the kind of sites that the Panda and the EMD updates were designed to filter out of the search results and whilst you don't need to make changes to the domain names you will lose additional value from those exact match domains and you need to make considerable changes to the content of each website to make them a unique and valuable search result.
If we look at the first site in the list and take a small selection of text:
"Welcome to the Hampton Inn Denver-International Airport Hotel"
If we google this we get over 30 sites returned using this exact same description as you are using on that page.
If we just stop to consider the initial blog post that Google put out about Panda and what they were targeting I believe this holds much of the answer for you and the approach you need to adopt going forward.
"This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
http://googleblog.blogspot.co.uk/2011/02/finding-more-high-quality-sites-in.html
You need to consider the content on these sites. Don't use content that is copied from other sites and create original content and information that provides value to potential users. Maybe expand on some of the attractions guides or identify other content that is of value to your target audience and use that to help promote the sites and bring people in.
Sorry, I wish there was a simple, easy or even technical answer to this but I suspect you just need to make the content a whole lot better and more unique and you will be okay. Can't promise the EMDs will rank as well as they may have done previously but certainly, there is a lot you can do.
-
What I feel is that EMD update is about stripping out the extra values some exact matched domains were enjoying. For say, this domain http://www.wingatehotelcolumbia.com is most likely to get better ranking in key phrase like this – “Wingate Hotel Columbia” , just because the domain has the keywords in it. But now this is coming to an End. Of course there are some issues like when you have a domain this like, even when you are building Link with branded terms, it will appear to Google that you are acquiring links with exact matched key words that might trigger a Penguin penalty.
So, there are two options –
- 1. You need to continue building great quality links and create a brand presence
2. You need to buy a new domain that does not look like a series of keywords.
_It is your take. _
- 1. You need to continue building great quality links and create a brand presence
-
When you say, you've been affected, what exactly do you mean? When did you see the impact and what % was the drop in traffic?
Have you logged into Google Places for each business and checked the analytics/impressions/clicks for each? Is the dropoff happening their too?
One thing I noticed that I believe is hurting you is that these two pages appear to be for the same business:
http://www.fairfieldinnhotelaurora.com
http://www.marriott.com/hotels/travel/denas-fairfield-inn-and-suites-denver-aurora-southlands/
This is a big problem because although your web site is legitimate, can you blame google for perhaps seeing it as an imposter when Marriott.com (in all it's authoitative glory) has the same business? If this is happening on every one of your domains (all of which appear to be franchises of bigger corporations) then my money is Marriott.com page is what's causing your domain to be flagged. I would re-submit your site to Google and explain the situation...hopefully once a human eye sees the scenario, they will fix the issue.
In Google's defense though, it's easy to see why they would flag your domains...imagine if you bought a domain name like chicagounitedairlines.com and Google didn't flag it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Very strange, inconsistent and unpredictable Google ranking
I have been searching through these forums and haven't come across someone that faces the same issue I am. The folks on the Google forums are certain this is an algorithm issue, but I just can't see the logic in that because this appears to be an issue fairly unique to me. I'll take you through what I've gone through. Sorry for it being long. Website URL: https://fenixbazaar.com 1. In early February, I made the switch to https with some small hiccups. Overall however the move was smooth, had redirects all in place, sitemap, indexing was all fine. 2. One night, my organic traffic dropped by almost 100%. All of my top-ranking articles completely disappeared from rank. Top keyword searches were no longer yielding my best performing articles on the front page of results, nor on the last page of results. My pages were still being indexed, but keyword searches weren't delivering my pages in results. I went from 70-100 active users to 0. 3. The next morning, everything was fine. Traffic back up. Top keywords yielding results for my site on the front page. All was back to normal. Traffic shot up. Only problem was the same issue happened that night, and again for the next three nights. Up and down. 4. I had a developer and SEO guy look into my backend to make sure everything was okay. He said there were some redirection issues but nothing that would cause such a significant drop. No errors in Search Console. No warnings. 5. Eventually, the issue stopped and my traffic improved back to where it was. Then everything went great: the site was accepted into Google News, I installed AMP pages perfectly and my traffic boomed for almost 2 weeks. 6. At this point numerous issues with my host provider, price increases, and incredibly outdated cpanel forced me to change hosts. I did without any issues, although I lost a number of articles albeit low-traffic ones in the move. These now deliver 404s and are no longer indexed in the sitemap. 7. After the move there were a number of AMP errors, which I resolved and now I sit at 0 errors. Perfect...or so it seems. 8. Last week I applied for hsts preload and am awaiting submission. My site was in working order and appeared set to get submitted. I applied after I changed hosts. 9. The past 5 days or so has seen good traffic, fantastic traffic to my AMP pages, great Google News tracking, linking from high-authority sites. Good performance all round. 10. I wake up this morning to find 0 active people on my site. I do a Google search and notice my site isn't even the first result whenever I do an actual search for my name. The site doesn't even rank for its own name! My site is still indexed but search results do not yield results for my actual sites. Check Search Console and realised the sitemap had been "processed" yesterday with most pages indexed, which is weird because it was submitted and processed about a week earlier. I resubmitted the sitemap and it appears to have been processed and approved immediately. No changes to search results. 11. All top-ranking content that previously placed in carousal or "Top Stories" in Google News have gone. Top-ranking keywords no longer bring back results with my site: I went through the top 10 ranking keywords for my site, my pages don't appear anywhere in the results, going as far back as page 20 (last page). The pages are still indexed when I check, but simply don't appear in search results. It's happening all over again! Is this an issue any of you have heard of before? Where a site is still being indexed, but has been completely removed from search results, only to return within a few hours? Up and down? I suspect it may be a technical issue, first with the move to https, and now with changing hosts. The fact the sitemap says processed yesterday, suggests maybe it updated and removed the 404s (there were maybe 10), and now Google is attempting to reindexed? Could this be viable? The reason I am skeptical of it being an algorithm issue is because within a matter of hours my articles are ranking again for certain keywords. And this issue has only happened after a change to the site has been applied. Any feedback would be greatly appreciated 🙂
Algorithm Updates | | fenixbazaar0 -
Using Google to find a discontinued product.
Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product. It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?) No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock? Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.
Algorithm Updates | | isaac6631 -
Google Open Graph
Hi I wanted to find out what makes Google select a site to show the answer to a question you type in search? For example, typing What is COSHH, brings up this site http://rospaworkplacesafety.com/2013/01/08/what-is-coshh-about-coshh/ and this answer top of Google SERPs. COSHH stands for 'Control of Substances Hazardous to Health' and under the Control of Substances Hazardous to Health Regulations 2002, employers need to either prevent or reduce their workers' exposure to substances that are hazardous to their health.8 Jan 2013 Is it their open graph mark up only? Becky
Algorithm Updates | | BeckyKey0 -
Ranking Software
Hello Can anyone recommend the best rankings/tracking software - something that will track upto position 500 in the serps. Thanks
Algorithm Updates | | webguru20140 -
Why Am I Ranking in Bing but Not Google
My website is ranking is ranking in Bing, but it's nowhere to be found on Google? What can be some causes for this?
Algorithm Updates | | locallyrank0 -
Dramatic ranking shifts
I’m starting to notice some interesting behavior in Google rankings. It seems like most days, rankings move around but movements are relatively small. Then, maybe once or twice a month, there are days (like today) where everything seems to shift around in more dramatic fashion. I don’t know if it’s algorithm updates, or maybe they do light crawls every day and heavy crawls a few times a month..?? anybody have any idea what is behind these big waves of ranking changes?
Algorithm Updates | | znotes0 -
Google personalize search results ...
Hi cant find the right term or word for it but google seems to personalize my search results according to my previous searches so that the rankings i get for a certain term isnt correct. Can i turn that off somehow ?
Algorithm Updates | | danlae0