Google+ Vanity Urls: Brand vs Keyword
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We have recently been assigned a Google+ vanity URL for our Google page.
By default, Google has assigned to us our top performing non-branded keyword. (Probably roughly twice the highly targeted search volume of our brand)
My question is:
Should I go with my BRAND NAME as my Google+ vanity url, or should I go with my TOP KEYWORD as my Google+ vanity url?
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There are clearly benefits to both.
Brand -
- Trust.
- No confusion as to who owns the page.
- Further Brand recognition
Keyword -
- Could be easier to remember
- Could help your rankings.
- Could get direct traffic all by itself.
- Could generate brand awareness
If I were Nike, then I'd go with my brand name over 'shoes'. But as an unknown pest control guy, I'd take 'pestcontrol'
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People will more likely get involved (circle and comment) on a brand vs on a g+ account that is made for SEO.
The advantages on the SEO side will be higher with more people getting involved vs a keyword optimized vanity URL.
Just my opinion.
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I have actually found using your BRANDNAME+KEYWORDS can give you the best of both worlds, just don't overdo it. If it's too long, stick with just BRANDNAME+MAIN/ROOTKEYWORD so if you are a New England web design company for example and your company is named "ACTUS", you could do https://plus.google.com/actuswebdesign - for example.
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+1 for Brand Name as Vanity URL.
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