What are your best tactics for promoting an infographic?
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What tactics have you found to be effective in promoting an interesting infographic that you have created?
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One thing I found works well is to engage with as many of the people you want to use the infographic as possible before you contact them with the image.
I try and connect with them on Twitter, leave a comment on a blog post (with a link to my twitter rather than my website so it does not look like I am trying to spam the blog) or help them in some way.
Along the help lines I have found an email telling them about a broken link or an error on their site is a good way to get their attention. Then when they say thank you I reply with a question about their work, ask for their advice on something related to what they do and mention I am putting together the graphic, if possible I incorporate the information they have given me into the infographic and let them know.
Then when the infographic is ready to send I let them have an advanced copy along with any data used to produce the statistics in it.
In my mind I came up with these ideas but I am sure the truth is more along the lines of the day I spent going through the posts in the link Keri has been kind enough to post, it may take a while to read but it is full of great information.
I think all the information and tips boil down to give the audience something they want and give them a reason to take it from you.
I hope that makes sense
Sean
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SEOmoz has a few blog posts on this that can be helpful. Take a look at our search results at http://www.seomoz.org/pages/search_results#stq=infographic&stp=1
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