Multilingual Structure
-
Hello fellow SEO fans, I've got a setup that I'm interested in some opinions on.
I have a website which has the following setup:
www.site.com (english version of the site)
www.site.com/nl (dutch version of the site)
Now, my experience tells me the dutch version would be written in dutch (not using Google Translate) and the meta data et al should also be in dutch. But my question is:
If somebody in, say, Netherlands perform a search in english for a specific keyword, we would want the www.site.com page to appear in the SERPs, not the www.site.com/nl page, because the person has searched in english. However, because there's a www.site.com/nl page, purely the /nl page will be optimized and linked to in order to rank it higher in the SERPs for dutch searches and not english searches? But if that's the case, then the person in the Netherlands searching for the english version of the keyword, probably won't see www.site.com in the ranks because of targeting and keyword distribution?
Bit of a tricky situation that I've been pondering over and can't quite put the nail on the head.
Any assistance would be appreciated.
-
@Gianluca - Thank you very much for stepping in here, I know you're a busy man so this is appreciated. What you've suggested is definitely an option and I'll investigate that approach when I'm back in the office. Thank you kindly.
-
In your case I would use the hreflang mark up like this:
That way you are saying to Google that whenever a search is realized in English (and independently of the country, because the code used is just the ISO language code), it must present the English home page URL.
Vice versa, if a search is done in flemish (independently of the location), it must present the Flemish home page.
This should be repeated for all the pages of the site.
-
Oh I'm sorry to hear there are problems already.
I thought that you are worrying about some possible problems in the future.
Maybe it's not very clear what the current problems are, mate, and maybe that's the reason there are no more answers with more specific information. Maybe you should be more specific about the current problems and not only about the ones which might or might not happen.
Cheers and still be happy, life is more than this.
-
Unfortunately over thinking is a requirement here because the site's not ranking as it should be, and I cannot just be happy until I've made a plan unfortunately.
I appreciate your response mate, I just need someone a little more technical to assist me.
-
Don't worry that much!
Just do it as you intend and be happy!
- if the english page is with english content and english (context & anchor) backlinks it will rank for english terms
- and same for the dutch page - there is no way 100% dutch (as content and backlinks) page to rank for english search terms.
My 2 cents.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual website
My website is https://www.india-visa-gov.in and we are doing multilingual. There are three options 1. TLD eg india-visa-gov.fr (French) india-visa-gov.de (German) 2. Subdomain eg: fr.india-visa-gov.in (French) de.india-visa-gov.in (German) 3. Folders https://www.india-visa-gov.in/fr/ (French) https://www.india-visa-gov.in/de/ (German) We have tried the 3rd option but need to know whether its better or not for the long term health from SEO. Does the MOZ DA carry better in Subdomain or TLD or Folders? What does MOZ recommend to maintain DA? Thanks
Technical SEO | | amitdipsite150220200 -
Google is not indexing my new URL structure. Why not?
Hi all, We launched a new website for a customer on April 29th. That same day we resubmitted the new sitemap & asked Google to fetch the new website. Screenshot is attached of this (GWT Indexed). However, when I look at Google Index (see attachment - Google Index), Automated Production's old website URL's still appear. It's been two weeks. Is it normal for Google's index to take this long to update? Thanks for your help. Cole VoLPjhy vfxVUsO
Technical SEO | | ColeLusby0 -
Multilingual -> ahref lang, canonical and duplicated title content
Hi all! We have our site eurasmus.com where we are implementing the multilingual.
Technical SEO | | Eurasmus.com
We have already available english and spanish and we use basically href lang to control different areas. First question: When a page is not translated but still is visible in both langauges under /en and /es is it enough with the hreflang or should we
add a canonical as well? Nowadays we are apply href lang and only canonicals to the one which are duplicated
in the same language. Second question: When some pages are not translated, like http://eurasmus.com/en/info/find-intern-placement-austria and http://eurasmus.com/es/info/find-intern-placement-austria,
we are setting up the href lang but still moz detects title and meta duplicated (not duplicate page content).
What do you suggest we should do? Let me know and thank you before hand for your help!0 -
Does Site Structure Affect Google
Hi - I'm pretty new at this. We’re running an e-commerce affiliate site at http://www.mydomain.com. So we don’t take payments but customer gets passed through to third party sites when they select to buy a product. We have a blog at http://www.mydomain.com/news. I think Google is treating these 2 sites as as separate sites for PR. For this reason we're thinking about moving this to http://news.mydomain.com. Anyone have any experience in this?
Technical SEO | | richardjoseph0 -
Technical question about site structure using a CMS, redirects, and canonical tag
I have a couple of sites using a particular CMS that creates all of the pages under a content folder, including the home page. So the url is www.example.com/content/default.asp. There is a default.asp in the root directory that redirects to the default page in the content folder using a response.redirect statement and it’s considered a 302 redirect. So all incoming urls, i.e. www.example.com and example.com and www.example.com/ will go to the default.asp which then redirects to www.example.com/ content/default.asp. How does this affect SEO? Should the redirect be a 301? And whether it’s a 301 or a 302, can we have a rel=canonical tag on the page that that is rel=www.example.com? Or does that create some sort of loop? I’ve inherited several sites that use this CMS and need to figure out the best way to handle it.
Technical SEO | | CHutchins1 -
What is the best way to change your sites folder structure?
Hi, Our site was originally created with a very flat folder structure - most of the pages are at the top level. Because we will adding more content I want to tidy up the structure first. I just wanted to check what the best way to go about this was. Is it best to: First configure all the new 301 redirects to point to the new pages, while leaving the actual links on our site pointing to the old pages. Then changing the links on the site after a few weeks. Configure the redirects and change the actual links on my website at the same time to point to the new locations. My thinking that if I go with option 1 route then I will give Google a chance to process all the redirects and change the locations in their index before I start pointing them to the new locations. But does it make any difference? What is the best wat to go about making this sort of change to minimize any loss in rankings, page rank etc? Thanks for the help.
Technical SEO | | Maximise0 -
Site Structure question
when deciding the Site structure for a e-commerce site Is it better to keep everything mysite.com/widget.html or use categories like mysite.com/Gifts/widget.html
Technical SEO | | DavidKonigsberg0 -
URL Structure
Hi Guys, I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions. The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories: Shopping category aggregates all products related to feeding List category aggregates all lists related to feeding Question category aggregates all question and answers on feeding So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines: /shopping/feeding /baby_list/feeding /ask/feeding Would love to hear your points of view on this. Thanks! Walid
Technical SEO | | walidalsaqqaf0