What is the impact of changing a primary .edu to a subdomain .edu?
-
Hello
I'm looking for feedback on the impact of search rankings, overall SEO efforts and how Google will view changing example.edu to subdomain.example.edu
All URLs/content under www.example.edu and example.edu would be 301 redirected to subdomain.example.edu, essentially making subdomain.example.edu the primary domain.
Thank you!!
-
Universities are really bad about changing the URLs of their homepage, department pages and other important content. Most of the time they do it for no good reason or even bad reasons.
I'm looking for feedback on the impact of search rankings, overall SEO efforts and how Google will view changing example.edu to subdomain.example.edu
Why would you want to stink up the URL of your homepage?
-
301 redirects don't pass all their link juice, so you may see a slight rankings drop, but otherwise Google should treat the site the same.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why not just use an alias if the only change is a different domain Name?
We are rebranding our store with a new name. We have purchased a NewDomainName. Can I just make the "Old Domain Name" an alias for the "NewDomainName"? The site will not change in any other way than having a new logo. This is an e-commerce site with over 100 categories of artisan made products. So once we move the site, the old domain will be empty. Thank you Stephen
Branding | | stephenfishman1 -
How does the background on my product photos impact SEO - step and repeat vs. plain background
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours. I want to gain SEO from my effort and definitely not hurt it! Thanks!
Branding | | A_Wo0 -
Pros/Cons on Where to Host Stores for Ecommerce Solution Provider (subdomain vs. throwaway domain, etc)
Hello! Does anyone have any experience with the pros/cons for where to host storefronts as an ecommerce solution provider. I'm looking for a recommendation on where to house the stores/websites people create with our software (think of us like a shopify/squarespace). What are the pros & cons of creating stores on the main domain name “brand.com” versus buying a new top level domain name who’s only purpose will be to hold all the subdomains, such as “mybrand.com”, or even “.my.brand.com”. store.brand.com <— subdomain our our primary domain
Branding | | andrewmeyer
store.my.brand.com <— subdomain of a subdomain
store.mybrand.com <— subdomain of a throw-away domain Weebly/Squarespace/Tictail go with the first option (store**.weebly.com** and store.squarespace.com). Shopify goes with the 3rd option (store.myshopify.com) Are there any advantages or disadvantages to one or the other? Am I missing any other options? Thanks in advance!0 -
The pros and cons of subdomain or new domain for a new brand?
Hi there Moz experts, We're launching a new brand and product offering for a completely different audience than we've worked with before. We're expected a significant amount of business to come from inbound marketing, so we're wondering whether we should launch the new brand as a subdomain of the parent company or as a completely separate domain. The parent company's website has thousands of inbound links and is over 10 years old, so I'm thinking in the short term it would be easier to get new content ranked there. However, in the long term I think it would be better for the new brand to have a separate TLD. Thoughts or other things I should consider? Thanks!
Branding | | EveryActionHQ0 -
How to market a brand when the brand name is constantly changing?
I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well. My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product? We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal. Anyone have any tips? Thanks!
Branding | | GalcoIndustrial0 -
Ecommerce specialized portals subdomains or different domains
Hi, I am trying to decide between two different options that can affect branding and seo, I would like to hear opinions about the different options I have. Suppose that I want to open an ecommerce site for sports goods, but I want to have an specialized store for running goods. My example company name is MAZ and the country I am targetting is UK, for my general sports store I will use mazsports.co.uk, the question I have is what should I do for my "running" specialized store, every store will have a diffferent design, its own blog, its own items and its own link build campaigns. These are really different sites, but the ecommerce platform will be the same, the shopping cart could be shared and the same people working on the same warehouse will send the shipments. With this example data I see two options: Use different domains, for example for the running one, mazrunning.co.uk, using maz like the shared brand part on the domain and use a site like maz.co.uk listing the different specializations. Use subdomains for the different specializations, running.mazsports.co.uk. We will work hard to position every site, we will manage every store in its own google webmaster and analytics site, after the two initial sites (one general and one specialization) we will create a few more, maybe 5 or 6 specialized sites. In my sector people search for the specific specializations more than in general so I would not like that Google sees the running.mazsports.co.uk of the example like part of the ecommerce store mazsports.co.uk, I would like that if someone is searching for running material the site that will be shown to them is the specialized one. What should i do in this case? Thanks!
Branding | | tcruces0 -
Will you show a case study/live analytics of Moz before and after name change?
so many people are interested these days in changing domains either for branding purposes like you did or some people believe that having an exact match domain will save the day. I believe posting any knowledge you have gained through your fantastic looking analytics system could shed light on a subject so many people seem to be asking about. Some things I would love to know regarding the amount of people that you have either gained or lost through organic search along with your ranking for the term "seo" And other things you guys must be learning along the way as well. I would also like to know your opinion of having a meter of some sort tell us just how many new people type in Moz vs seomoz I tink it would be a great topic for people to learn about branding from as well as a way to show off your new analytics. Fellow Mozers to you agree or not? ( I now see all the little tricks you guys have been putting in our head by never using seo in branding for a long time aside from of course your name) Great job on the transition. Sincerely, Thomas PS. Did Roger get a new coat of paint or did you just take him to the car wash?
Branding | | BlueprintMarketing0 -
What is the impact of the new google+ share button on SERP
Hello mozzers, I'm currently wondering what will be the impact of the new social signal ( Google+ Share ) on SERP an organic traffic. As we all know by now , Facebook share have an higher social signal authority then the Facebook like on SERP @Randfish posted some great info at: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings Since Google rolled out the new Google+ Share social signa at : https://developers.google.com/+/plugins/share/?utm_source=blog&utm_medium=gplusdevelopers&utm_campaign=shareplugin I was wondering if somebody had the chance to do some clear testing on the SERP impact of this new social signal even if its a fresh addition to the social signals. Best regards, Yan Desjardins - Online marketing manager
Branding | | SherWeb0
