What is the impact of changing a primary .edu to a subdomain .edu?
-
Hello
I'm looking for feedback on the impact of search rankings, overall SEO efforts and how Google will view changing example.edu to subdomain.example.edu
All URLs/content under www.example.edu and example.edu would be 301 redirected to subdomain.example.edu, essentially making subdomain.example.edu the primary domain.
Thank you!!
-
Universities are really bad about changing the URLs of their homepage, department pages and other important content. Most of the time they do it for no good reason or even bad reasons.
I'm looking for feedback on the impact of search rankings, overall SEO efforts and how Google will view changing example.edu to subdomain.example.edu
Why would you want to stink up the URL of your homepage?
-
301 redirects don't pass all their link juice, so you may see a slight rankings drop, but otherwise Google should treat the site the same.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing domain name and site design while recovering from penguin? Still SEO power in EMDs?
Our website recently suffered from a penguin update courtesy of some black hat techniques used by an SEO company we hired a few years ago. We are working on cleaning up and disavowing the old spammy links, but at the same time this penalty has hit us while we were working on making some major changes to our website. As a law firm we have 2 separate practice websites we are planning to merge under 1 domain to help boost our local results. Our problem is that the domain names for each practice are specific to the type of law they practice, so we will have to move both practices to a branded name domain that works for both practices. I thought since traffic was already affected because of the penguin update this might be an opportune time to change the domain name, but since I am far from an expert at SEO I'm wondering if there are variables I am unaware of that might make this decision a very bad one. Also we currently have exact match domains for our two different sites -- the way I understand it EMDs don't carry the same SEO weight they once did, but the firm is worried that losing the EMDs is going to cause a dramatic drop in traffic. If we keep the EMDs but permanently redirect them to the new site, will it maintain their SEO value? Would google consider that black hat and possibly penalize us for it in the future? Thanks for any advice or insight!!
Branding | | MyOwnSEO0 -
Facebook name change error
I keep getting "The Page name you entered does not meet our guidelines. Please review our Page name policies." My name change is well within policy. The page has about 400 fans. I am literally changing a minor aspect. Getting rid of a plural word. Any work around since facebook's site is not working for this?
Branding | | Atomicx0 -
Examples of Domain Change for Big Brands
Hi I am trying to put together a case study with big brands that have changed their domain names over the last 2 years. So far I have: t-mobile.co.uk -> ee.co.uk guardian.co.uk -> theguardian.com Are there any others you could think of? It'd be much appreciated! Thanks, C
Branding | | Carlos-R0 -
Google Maps Address Change
Below is an email from a former client. He is a personal trainer and his wife is a personal trainer and therapist. They used to operate out of their home. But now they have another location for their business. My questions: Will the address change work? How long will it take ? Is there anything more they can do? We've come across an interesting problem in the last couple of weeks. It took a while to figure out what was going on, but I think I've found the source. When one searches 'xxxx Athletic' on google maps (a very common way to find businesses as you know), the address that comes up is xxxxxxxxx (our home). Clients are coming to our house rather than the gym. Luckily we're only a few mins away by car, so they aren't late once they figure out what has happened. We need to change it to our new business address. I have tried to do this via Google Places, and thought I was successful this morning, but alas the listing is still our house. Perhaps it will take a few days to update, but in the meantime I have added a page to my personal Google+ profile with the proper address info. If you happen to know anyway to help us that would be great.
Branding | | DanielFreedman0 -
Impact on Global SEO of Losing One Regional Site
Hi, Plans are in place to have an affiliate company take over the marketing, sale, and distribution of our products in one region of the 35 that we currently operate in. The regional site is responsible for 10% of our overall global traffic. 26% of the revenue to that specific site comes from organic search traffic. The question is whether the loss of this traffic and these pages will have any negative impact on our global SEO status?
Branding | | Corel0 -
Change Primary Image on Google+Local
My old logo did not fit well in the new Google+Local page and so I resized it and uploaded it a couple weeks ago using the Google Places admin tool. I have tried it on multiple locations but it does not show up on the actual Google+ page. The images do show up in the admin tool (so it wasn't that the logo didn't upload properly). I changed the description text to see if any changes were going through and those appeared after about 24 hours. Anyone been able to successfully upload new images to Google+Local?
Branding | | SEOTGT0 -
What is the impact of the new google+ share button on SERP
Hello mozzers, I'm currently wondering what will be the impact of the new social signal ( Google+ Share ) on SERP an organic traffic. As we all know by now , Facebook share have an higher social signal authority then the Facebook like on SERP @Randfish posted some great info at: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings Since Google rolled out the new Google+ Share social signa at : https://developers.google.com/+/plugins/share/?utm_source=blog&utm_medium=gplusdevelopers&utm_campaign=shareplugin I was wondering if somebody had the chance to do some clear testing on the SERP impact of this new social signal even if its a fresh addition to the social signals. Best regards, Yan Desjardins - Online marketing manager
Branding | | SherWeb0 -
Company name in TITLE tag first have an impact on user behavior?
Does anyone know if there any sort of study or have an opinion on the following: Does the company name appearing the browser tab have any affect on how a user interacts with a site from a branding perspective or a TITLE tag / meta description in SERP "paying off" perspective? That is, optimizing titles COMPANY NAME | KEYWORD instead of vice versa so that when the title shows in the browser tab, the company name is displayed but not much else.
Branding | | hunchfree0