Linkb. uilding

[juanmiguelcr]

Hi all! What would it be a good strategy of linkbuilding? I mean, I have found several pages related to my topic but I don't really know how to face it up. Should I write directly to the webmaster? What's the best way to do it without being penalized?

Thanks!

[KaneJamison]

Hi Juan,

Here are the resources I usually hand to beginning link builders to get them started:

I'd point you towards these three resources to get started:

• http://pointblankseo.com/link-building-strategies
• http://www.linkbuildingbook.com/link-building-resources.html
• http://www.clockworkpirate.com/
• http://www.seomoz.org/blog/category/link-building

It should take you a year of full time link building to truly go after all of the strategies listed in the first 3 resources, and all of them contain tactics that you can use indefinitely. The important I'd focus on is keeping a steady pace of content creation and outreach efforts, diversification of your strategies, and avoiding anything that feels spammy (because that's a good sign that it's a low value tactic).

Feel free to ask any questions here, but that should get you started!

[pointblankseo]

First of all, the article never really recommends anything. It just provides about every tactic out there. There's more than a couple that are considered grey/black.

On press releases - they're not black hat. Just do these 2 things and you're fine: A) only distribute one when it's actual news, not for something like i.e. announcing you published a blog post or launched a crappy $250 blogging contest. B) don't use money anchors, just use naked (URL as anchor) links.

[Jeepster]

That PointBlankSeo article still recommends press releases & article marketing.

However, Matt Cutts on press releases & article marketing as quoted by SearchEngineLand:

http://tinyurl.com/63pabf6

Matt clarified that the links in the press releases themselves don’t count for PageRank value, but if a journalist reads the release and then writes about the site, any links in that news article will then count.

How Valuable is Article Marketing?

Not very.  Both Duane and Matt said that articles syndicated hundreds of times across the web just don’t provide valuable links and in any case, they aren’t editorially given. Duane made things simple: “don’t do the article marketing stuff.”

He suggested contacting an authority site in your space to see if they would publish a guest article that you write particularly for them. If the authority site finds your content valuable enough to publish, that’s a completely different situation from article hubs that allow anyone to publish anything.

[PewLaw]

There are plenty of link building tactics most of which can be found here. Most of those ideas will let you know who to contact and what to do, because every tactic is going to be a little different.