Link over-building?
-
Hello all.
One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable.
Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth?
Thanks!
Frank
-
For local results they can be worth the effort. However, in my opinion, you would be better off investing the time and money into content or usability testing.
-
could doing all of this at once run us into problems with unnatural link growth?
The problem here could be one of "unnatural links" rather than "unnatural link growth".
-
Hi
So are you saying directories (even top-end ones such as Yahoo, BotW and Business.com) have NO benefit for organic search rankings? -
A couple years ago directories used to be a decent technique for improving your rank, but have since been devalued through algorithm changes. SEOMoz probably maintains them because they can have an impact in local results as some of them can count as citations.
-
If directories are so devalued, why does SEOMoz publish a directories list?
Serious question. -
In the first month of a new client I go on a huge citation building spree, and I've never encountered an issue. Some of the citations are directories, so I would say that you should have no problems. Just make sure you just use the companies name in the directories, and don't try getting any keywords in there. The links aren't worth much at all, like Jesse said, and trying to keyword stuff will just end up hurting your efforts.
-
Thanks Jesse.
We have done research on the directories we use, and try to focus on sites with high DA and Pagerank, and a few within our vertical. I agree that the majority of directories have no value, and tend to cause a negative effect. We do take care of the social links, but many of our new clients do not yet have a social presence, so it must first be created and built out before we link to it. That pretty much negates my main concern.
Frank
-
Potentially. Depends on the directories. Directories in general carry little-to-no value and most end up hurting more than helping. Especially blog directories. Google doesn't like these sites and generally it's my least favorite method of grabbing links for SEO. Local listings is important, however, and there are some directory sites that are decent enough to warrant grabbing links from but I'd say there aren't many more than 5 in all of the internet galaxy.
To dumb it down, if your question is simply "will building 20 links in one day get us a penalty?" the answer is most likely "no." However if the links are poison and this pattern continues, expect a penalty to be imposed eventually.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
link building problems
Hello everyone
Link Building | | mkeshavarzmozprodt
I am not sure about the way Moz rank websites but sometimes I think it's a bit confusing. As an example, it kept changing in 3 days by going up and down. In addition, It is not compatible with my Ahrefs ranking. Would you please tell me which one is more correct and accurate in terms of my website authority?
It would be my pleasure if you take look at it first. Thank you in advance.
https://www.englishdon.ir/0 -
Link Building
Hi Mozzers, I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website. My question is that is it essential to have back links back to our website to achieve high search engine rankings? I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value? Any help and feedback would be greatly appreciated. Jason 🙂
Link Building | | 4Cornernetworks0 -
Whats the Best Link Building Strategy for News Sites
Hello, I have a news portal and l am working with 3 editors, they are writing 3-5 daily unique news articles. I would like to know if whats the best link building strategy for news sites that l need to keep getting links from? What sort of sites l should find links for best link building? Please inform me. thanks.
Link Building | | rk19800 -
B2B E-Commerce Link Building Strategy
Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!
Link Building | | SpencerEverett0 -
How to build links for a domain name that is redirected to another url?
I'm helping a friend build links to his site because he recently moved across country. His primary domain isn't very SEO friendly (shef1.com) so he registered another domain (stephenshefrinphotography.com). Shef1.com has been around for awhile and has at least been crawled with a page rank of 1 so we decided to keep shef1.com as the main website and redirect stephenshefrinphotography.com to it. So for SEO sake I know it's best to at least have a keyword in your URL so I have been using the url stephenshefrinphotography.com in my link building efforts for local directories and blog comments. Is this the right way to go about this or should I be using the main url shef1.com? He had virtually no backlinks until I started helping him but the ones I have created over the last month are not showing up on the link analysis in my campaigns. I just want to make sure my efforts aren't in vain. Advice please. Thanks!
Link Building | | mrsmelmitch0 -
What are the pros and cons of using a link builder? Can link building be outsourced?
Hi, I have great content on my website which I would like to build external links to from other websites. I am told this will increase my domain authority and ultimately help search engine ranking positions. I have very limited time in my hands and now thinking of outsourcing the link building component to a specialist. Is this a good way of doing it? Could you recommend professional link builders?
Link Building | | Saunders18650 -
Need help with link building
How do I get good links to my site. Is it best to hire a link builder, or do it myself. I am new at seo
Link Building | | mikespy0 -
How much Link Building?
I'm wondering how much additional directory links to a site, on a monthly basis, would be too much, and potentially seen as too manufactured in Google's eyes. I am referring specifically to good quality, or relevant, directory links, nothing very spammy. I know there is no specific number, just wondering what the consensus is. Would a 10% monthly increase in linking root domains generally be considered too much? 5%? Thanks for your input!
Link Building | | NiallTom0