E-commerce site Content guidelines
-
Hi Everyone.
Im the owner of a mens underwear company start up I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe people tell me do a blog, but honestly on a start up who has time for that? plus we are not shedding money to hire a full time employee to take care of that.
I have inserted text related to the category i try to keep my ratio below 7% and under 120 words. but is that enough? I have seen sites ranking #1 under mens underwear with way less content or almost non existent.
Any comments would help me a lot.
Thanks
R
-
Magento Community Edition 1.6.02
-
This site is built in DreamWeaver.
I don't use CMS for my most important pages - because I want them to be finely craft arrows... also building LONG content pages with lots of images in Dreamweaver is much easier for me than building them in the tiny window of a CMS.
-
Great! Glad to hear that you have the fever!
-
EGOL,
Are you doing this on a CMS like Magento or Open Cart, or something else? I'd definitely be interested in trying to implement something like this on Magento.
-
I dont quite understand.
Im using Magento so I'm not quite sure I can add content to the prodcuts displayed.
I was planning on adding content to the category header and also add content to the Meta description since according to google webmastertools videos the SE uses as a sniped in the serach results.
I have attached a printscreen of a page with no content and wehre I paln to palce content but the idea of inserting content to each prodcut is very interesting. Would you be able to elaborate on it? if you can and have time.
Thanks
-
By the way EGOL. Thanks for the though love and right now I do belive that this is the most important job of my life. I have a lot at stake and that's why I was motivated to post in this forum looking for some expert opinions.
Raul
-
My category pages show a thumbnail of each item and a unique block of text for that item. This text block is usually 50 to 100 words per item.
So, if I have category pages with 20 items, they are going to have 1000 to 2000 words. These seem to rank really well and they pull in lots of long tail queries.
-
Hi Bashseo.
I want to place content on our categories, the main goal is to rank well in each category, we dont have that many probably 10 - 12.
Thanks
Raul
-
Hi EGOL.
Our site was founded in 2003 and we had a good run as online retailer, however 2 years ago we decided to focus only on our brand and since then we have done it. we started selling our brand just 2 years ago and focusing on our site probably 8 months ago.
Thanks you for your comments and I will make sure to write along those suggested lines. However lets say a customer lands in one of my category pages (Mens Boxers) please have in mind that I do know the content has to be interesting but how big should that block be? IS it the same if I write 60 words as if I write 300? I could probably say the same in both versions.
Thanks
Raul
-
Raul,
If you wouldnt mind, could you shed a bit more detail as to what you meant by the following question:
"I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe people tell me do a blog"
As a fellow ecommerce store owner, I can definitely relate to your unique situation. Content for ecommerce sites can sometimes be a bit different than other non-ecommerce sites, and things can definitely get very confusing. As EGOL mentioned, you have to have the mentality that your going to make your site the best damn site on the planet. Unfortunately, sometimes that can be EXTREMELY difficult to do, but EXTREMELY simple to say (especially when a person doesnt work in the ecommerce field). Where exactly are you looking to get your content? Product Pages or Category Pages? Some content on category pages can be very helpful for UX depending on the brand, and if there is anything to say that wont distract your customers. Product Pages are the pages where your going to have more flexibility as far as content is concerned.
In regards to the blog, you dont have to blog 10x per week, and there are plenty of websites out there that are geared towards helping people who have absolutely no clue about blogging. Here are a couple links that should help you out:
1. Darren Rowse - 31 Days To Build A better Blog : [http://www.problogger.net/31dbbb-workbook/
2. ](http://www.problogger.net/31dbbb-workbook/)http://skyrocketseo.co.uk/blogging-for-your-business-guide/ (This was written by forum member James Agate, a very generous contributor here)
There is more out there, but that should be plenty to get you started.
Hope that helps
-
Im the owner of a mens underwear company start up...... but honestly on a start up who has time for that?
Sir,
There are many underwear sellers out there. I can name at least a dozen and I can't even tell you what kind I am wearing right now.
If you hope to compete with these other companies you will challenge them by using your voice to clearly explain why their product is half ass and yours is not. If you don't have anything to say about that then why are you in this business?
If you can make your case and present your products clearly with enthusiasm, verve, humor and common sense then you have a chance to succeed on the web and I will bet my money on you. If you can't then I am willing to bet a month's pay that you will fail.
I have inserted text related to the category i try to keep my ratio below 7% and under 120 words. but is that enough?
People buying underwear don't give a damn about this. Google doesn't care either. Forget the numbers and do a fantastic job describing your product. If you don't care enough about it then let the underwear selling to somebody else. Why should anybody anywhere buy from you?
Show people that you know your stuff. Explain why your product is the one that they should buy.
I have seen sites ranking #1 under mens underwear with way less content or almost non existent.
Success on the web does not fall to the lazy man or to the sloppy. it goes to the person who does a fantastic job. Since these guys are doing such a crappy job that should motivate you to show them up. When I see crap like that above me it gets my blood pumping to outdo them.
You arrived at this battle about ten years too late. They have a huge head start on you and you must play catch-up if you want to unseat them. They grabbed the high ground when the time was right. Its just like getting the best location on Main Street or at the Mall. You must fight uphill to make up for being tardy. They are not going to step aside for you.
.. plus we are not shedding money to hire a full time employee to take care of that.
II think that this is a job that you should trust to nobody but yourself. Certainly you should know an awful lot more about underwear than they ever did or ever will. Why would you hire a cheap noob to explain your valuable product and try to sell your hard work on your most important marketing place?
Tomorrow get out of bed and decide to make your website the best place on this planet to purchase underwear. Write articles that help people learn to judge quality. Write articles to help them select the right style, the right fabric and the proper fit. Certainly you must know a lot about these things. You probably don't see that type of information on the cheap ass underwear sites. Yours can be different if you get it into your head that building a great website is one of your most important jobs. Make yours the best-on-the-web where people can learn and buy with confidence.
That's how you win on the web.
-
Regarding 170 words, are you referring to the meta data description or the actual content in a product page? If you are referring to the latter, you can (and should ) have much more content than 170 words.
Best,
Christopher
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is search volume measured (i.e., thousands)?
Some are in thousands, but it's not always noted and I'm sure there is more than 1 query for a term. Thanks!
Keyword Research | | rootmktg0 -
Is there ever a time when we shouldn't care about content showing in search?
I often get push back from our content team about optimizing blogs for organic search. They'll say things like "but this isn't relevant for search" or "well, this is intended for people who come directly to our blog, I don't think it'll matter if it shows up in search." This is especially true when we publish product announcements and customer case studies. As an SEO, my opinion is definitely biased, but I 100% disagree and believe that search is relevant for every piece of content -- it's just that we might approach SEO differently for a product announcement (i.e. looking at branded search queries) vs. a more general "how to create an editorial calendar" type post. Would like to hear thoughts from the Moz community, though: what do you think? Is there ever a time when search isn't relevant for a blog post? Ever a time when we should skip the keyword/phrase research and tracking? Why or why not?
Keyword Research | | AsanaOps0 -
Should I Build A Niche City Site or Link to Existing Directory?
I have a main site for real estate that works fairly well. There's city pages within the site. I have been able to get the specific citynamehomesforsale.com domain and now I'm back to the old question of whether to build out a high traffic niche site to capitalize on the exact keyword match or should I just link it to the directory (domain.com/city) Thanks!
Keyword Research | | Jarvatar0 -
Does anyone know of a good keyword identification tool to be used on a particular piece of content?
I'm hoping for a tool that would extract keyword possibilities from an article, run them through a keyword popularity tool such as Google AdWords Keyword Planner and present ranked results (including number of monthly searches) to the writer. That would enable the writer to choose relevant popular keywords (especially phrases) in the web headline, page title and text. Does anyone know of such a tool? I'm considering having one built in-house if nothing already exists. How it might work Ideally, this might be a browser add-on. The user would highlight the story or blog text, and click on the browser add-on button to start the tool. Using something like viewer.opencalais, the text would plug into a keyword extraction tool and automatically run the results. In the next step the extracted terms would automatically plug into the Google AdWords Keyword Planner and run the results for “Keyword Ideas.” I think this can be done via the AdWords API: https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService?hl=fr The user would then be presented with a series of ranked keyword possibilities based on relevance and popularity. Why it’s useful This would make it far more efficient for busy journalists (or anyone) to write effective web headlines.
Keyword Research | | TampaBayTimes0 -
E-Commerce keyword question
We sell ItemA. One of the phrases that brings people to our site is "ItemA for sale". Should I just try to target "ItemA" or should I try to get "for sale" in there? I have seen a few other variations such as "on clearance" or "to purchase" as well. Can I just focus on "ItemA" or do I need all of those variants as well?
Keyword Research | | EcommerceSite0 -
Can I target the same keywords on multiple sites?
I am launching a series of geographically specific sites to support my main website. Is there any problem with targeting the same keywords on both sites?
Keyword Research | | theLotter0 -
Wouldn't this be an issue of duplicate content?
I'm currently in the beginning stages of doing SEO analysis for a new client. They're an IT support company here in Phoenix, AZ. In doing some keyword research and competitive research, I've noticed that one of their competitors (who ranks in the top 3 for many of the targeted keywords), is doing something that I thought would surely be a duplicate content issue. On their home page, they have dozens of links of zip codes in the Phoenix area. Each link leads to a page devoted to that zip code. Each page is identical, except that the zip code is changed in the header tag. Most of these zip code pages are indexed in Google. Isn't this an example of duplicate content, or better yet, content spamming? I've seen this thing quite a bit with high ranking sites, and I thought these were the kinds of things that were getting taken care of in the post "Panda" era. I might just be misunderstanding this whole thing, but any guidance or intel would be greatly appreciated.
Keyword Research | | creybot0 -
My site fell off the serps for two keywords I tried to optimize the home page for
I was doing some keyword research about 45 days ago and stumbled across two keywords that I was ranking in the mid hundreds and decided I wanted to see if I could rank them. I went in and changed my title to my blog, and the description. Then about a week later I changed my mind and wanted to go for two other keywords so I changed it again. Then within a day or two, my site completely fell off the serps for those two key words that I changed the title to optimize for. None of my other rankings were effected for any of the other keywords, in fact most of my keywords have risen because of recent backlinking. I thought it was just a temporary google bounce because I was playing with my title of my blog or something, but after almost two months I am still nowhere to be found for words that I should easily at least be in the top 1000, especially because I was at about 150 by accident. Anyone have any ideas on what might have happened? Thanks.
Keyword Research | | FastLearner0