What is your strategy in looking for content to write relative to your niche?
-
looking to keep adding to our blog in a big way. Things I use are questions we get a lot, we add them to blog and answer them - works quite nicely. Look at other blogs although in our industry its not really there, etc.
What are some of your strategies for looking for content to write about?
-
Keyword research isn't the primary driver. But I check to see if the queries have adequate volume to justify the time required to produce the content.
-
and hows that worked out for you? honestly - we don't create content based on keyword research -
-
I use the adwords keyword tool. I look at "exact match" primarily.... however, my content is usually very long - at least 1000 words. So, I also look at broad match for lots of long tail queries.
Usually long tail does not influence the content unless I see queries with lots of search that I can include as subtopics.
-
whats your method of assesing topic search volume? basic keyword research?
-
I like this question because I spend most of my time creating content and have an employee who produces all of the photos and images.
I am looking for a few things...
-
topics that have good search volume
-
topics for which I can produce best-on-the-web articles
-
topics that will produce valuable adsense or lead to product conversions
-
topics that my visitors will want to read
-
topics that have WOW! factor
-
topics that are "MUST HAVE" for a site like mine
I have a huge list (several lists, in fact) of topic ideas. I assess them on the basis of....
a) what is the most sharable (will produce likes, links, emails, etc)
b) what has the most income potential
c) what will be the most fun to produce
Mentally a, b, and c are the axes of a chart in 3 dimensional space. I am looking to produce the content that plots farthest away from the origin; however, I must admit that "C" usually wins - and that is OK because that is the content that will perform the best and for which I will be most productive.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool to identify duplicated content on other sites
Hi does anyone know of a tool that could be used to identify if a site is using our content without permission? Thanks
Content Development | | turismodevino10 -
Are Duplicate Bio's Duplicate Content?
I'm wondering if I need to go through all the various bio's our firm has on all the various legal directory and client review sites to make sure they have unique bio's? I really, really don't want to do that, but if they are going to flagged as duplicate content, I will. I'm hoping sites like "findlaw," "avvo," etc, have some built in rel:cannonical or something that says these bio's aren't to be seen as unique content and therefore conflict with what's on our site. Anybody know? Just to clarify, any of the sties that have asked for unique content/bio/about us, I have complied with that. However, a lot don't specifically state it has to be unique, so I've just copy and pasted from our site in those cases. Thanks, Ruben
Content Development | | KempRugeLawGroup0 -
Get duplicate content error in seomoz even after fixed canonical
http://www.webworld.no - We have been getting error Page Duplicate Content Errors. But we have fixed the canonical. Actually, we have list of portfolio and detailed page for each portfolio But We get error all portfolio pages are having duplicate content. But, i made canonical tag to direct to root page. Please help me to overcome this. Also, i see duplicae webworld.no & www.webworld.no. is there anything i need to fix in redirection? in server?
Content Development | | Webworld_Norway0 -
Should we syndicate content?
Hello Mozzers! Our company (FindMyAccident) is an accident news site. The goal is to roll our reporting out to all 50 states; currently, we operate full-time in 7 states. To date, the largest expenditure is our writing staff. We hire professional
Content Development | | Wayne76
journalists who work with police departments and other sources to develop written
content and video for our site. Our visitors also contribute stories and/or
tips that add to the content on our domain. In short, our content is original. A site that often appears alongside us in the SERPs in the markets where we work full-time is accidentin.com. They are a site that only syndicates accident news and offers little original content. (They also allow users to submit their own accident stories, and the entries index quickly and are sometimes viewed by hundreds of people in the same day. What's perplexing is that these entires are isolated incidents that have little to no media value, yet they do extremely well.) The link profile is virtually non-existent. There are approximately 6 linking domains. I don't rest my bets with Quantcast figures, but accidentin does use their pixel sourcing and the figures indicate that they are receiving up to 80k visitors a day in some instances. Not too shabby for the Flying Dutchman of accident news sites. 🙂 I understand that it's common to see news sites syndicate from the AP, etc., and traffic accident news is not going to have a lot of competition (in most instances), but the real shocker is that accidentin will sometimes appear as the first or second result above the original sources. What the...!? The question: does anyone have a guess as to what is making it perform so well? While looking at their model, I'm wondering if we're not silly to syndicate news in the states where we don't have actual staff? It would seem we could attract more traffic by setting up syndication in our vacant states. Should the Panda updates have any effect on their site? Thanks, gang.... Wayne0 -
Handling duplicate content in Blogs
Many wordpress themes like mine have a homepage where the last 3 to 4 posts are displayed on the frontpage. Each post also has its own url where the post are shown seperately. How do I avoid beeing seen as duplicate content by Google?
Content Development | | wellnesswooz0 -
How to organize content for ecommerce site
Hello, We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user. How do you suggest that we make our content visible to the users? We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill. What do you suggest?
Content Development | | BobGW0 -
Article Distribution - Duplicate content or not?
Many SEO's disagree on this subject so I wanted to see what everyone thinks. Producing an article and then distributing to multiple article directories. In the eyes of Google is this considered spam(duplicate content) or it is not? As I understand unique content is good SEO. However, I also understand that visibility of the content on multiple sites is very important. What do youthink?
Content Development | | DmitryP0 -
Define: Good Content
I am curious to hear what you guys consider to be the characteristics of good content and in which order if you have a preference. Here are a few I can think of: Informative (you can learn something new) Substantial (enough of it and thorough) Complete (doesn't give half-baked information or ideas) Unique (not regurgitated original content) Helpful (practical actionable information) Visual (content complemented by media) Referenced (claims made are substantiated through citations) Entertaining (or otherwise emotional, e.g. surprising, sad, shocking, controversial) Formatted (easy to read and follow) Timely (right content at the right time, applies for news) Professional (writing style, grammar, spelling and sentence structure) Can you add to this list?
Content Development | | Dan-Petrovic1