Does PR Content need to be unique?
-
Hi,
I've noticed that some our competitors are publishing unique content for each PR websites. Is that how it should be?
Thanks
-
Assuming you're not just using cheap press release services and are happy to invest time into PR activity to improve the chances of it being successful, it makes sense to tailor you press release for the audiences you send it out to.
Don't think of it in terms of unique vs duplicate content, consider whether the article is a good fit for the audience of the publisher you're pitching it to. If it isn't re-write it so it is.
-
Hi there,
PR is one of the most effective ways to gain traction within minimum amount of time if done properly and a PR with unique content is the way you should go otherwise, the purpose behind gets a hit. Having said how powerful a PR can be, utmost care should be taken not to abuse it. We should be coming up with a PR only when we have a newsworthy article or some interesting stuff about something like a product launch etc. Over doing or releasing PRs too frequently will do more harm than good.
Hope that helps.
Best regards,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Honest thoughts needed about link building / removal.
I have a small online business that has suffered through Google updates over the past year. Turns out that the links built by a previous SEO were harmful - yes, it's the usual story, I know. I've been in touch with an SEO about link removal/link building and have had a proposal. It's not cheap and I would need to dig deep, but it'll certainly be worth it if things work out. If it doesn't, it'll probably become impossible to continue the business. Personally speaking, it's a sorry situation. For link removal, the SEO's proposing to contact the webmasters followed by disavowing, if needed. There's 15k links, but I think a high percentage of these are from industry blogs that I sponsor that have site wide links. Have you heard many success stories about outsourced link removal? For link building, they will be targeting industry websites and blogs. The thing is, I know most of the industry bloggers anyway, and can probably reach out to them myself, if I can develop the right high quality content that they will want to feature. Call me a cynic, but I'm not sure how the SEO can do this. The quality of content on these blogs is extremely high as it's a very creative/visual industry that I'm involved in. I'm just not sure how much scope there is for a third party (with no knowledge of the industry) to do this effectively. That said, there's blogs that aren't directly related to my niche, and I suppose there's possible opportunity there. Maybe??! If the link removal is a good idea, am I better off trying to build links myself and combine that with the link removal service?
Link Building | | Coraltoes770 -
Need Expert Footer Link Advice
We have a sister company that provides online administrative services to .EDUs. The administrative site has thousands of pages, with good pagerank, excellent trust, and a clean bill of health from Google, as does our corporate site. We have the ability to put footer links on every page back to our corporate website. Options: 1. Do nothing for fear of getting penalized by Google 2. Footer Link: Web Design by Logo, with "Web Design" being the anchor text. 3. Footer Link: Web Design by XYZ with "Web Design" and "XYZ" being the anchor text for link diversity. 4. Footer Link: Web Design by Logo with "Web Design" and the Logo (Alt Text "XYZ Corp") being anchors for link diversity. 5. Put up a page (or 2) about web design on the administrative site, have all of the footers link to that page, and have that page link back to our corporate site. We really aren't doing anything wrong here, but both sites have a clean bill of health and the Google spam police have me paranoid. Our corporate site has an excellent link profile with hundreds of links from .gov, .us, and .edu. The links have commercial value, and can drive traffic to our site. Looking for your thoughts before we make a move.
Link Building | | CsmBill0 -
Does Localeze replace the need for manual verifications?
I work with a lot of clients in the insurance industry. For many of them, local results are their best chance for showing up on page one of search results for these competitive keywords. I've been looking at signing them up for enhanced Localeze accounts to help increase their structured citations. Is Localeze an effective solutions for claiming structured citations, or is manually claiming listings more effective? Thanks in advance for your help!
Link Building | | copyjack0 -
Guest Blog Etiquette & Re-using "Expired" Content
Hi everyone, There's two parts to this Q, which is why the title's sort of split in half. We wrote a guest blog post that we were really proud of, which took a good few hours of work. It went live about a month ago, but I just happened to notice recently that it had disappeared off the person's website - I now get a 404 error and I can't find it either using a 'site:' search in Google or via the site's own search tool. I've tried getting in touch with the webmaster, but he's no longer responding to my emails. I really don't know if a) it disappeared by accident (for whatever reason), or b) they purposefully wanted to remove it and now they're avoiding me. My two Q's: Do you think it's cheeky to re-use the content, by giving it to someone else? Or would you say it goes against guest blogging etiquette? It seems a shame to waste it, for it to disappear. If I were to re-use it, would there be any implications regarding Panda, given the fact that it was content that was once live (i.e. effectively 'duplicate', once upon a time), even if the 'original' content is no longer indexed by Google? Would it even be considered a duplicate if published again now? Many thanks in advance!
Link Building | | Gmorgan0 -
Links from Related Sites with Low PR or semi-related sites with High PR?
Is it better to get a link from a site with lower PR but related content or higher PR but semi-related or unrelated content? For example, if I sell shoes, would a link from a PR1 or PR2 shoe or apparel site be better or a link from PR4 website that sells books be better? I'm not talking about sites with completely unrelated content, but how relevant is PR in obtaining relevant links if I am trying to raise the PR and rankings of my own site?
Link Building | | applesofgold0 -
Duplicate content: One version is commercial and the other non commercial for linking purposes
I wanted to know if the following plan would be considered white hat or black hat. I am in the process of creating an instructional how to guide for a particular task. My how to guide will be a DIY guide so that with time and practice, customers can do this task for themselves and save money. I think that it would be a great resource. I want to ask other websites for links to this how to guide but the problem is that my blog has a commercial feel to it. These other websites that I plan on asking for a link probably won't link to my site because it promotes my services. They would be non profits, etc. My site needs to appear non commercial. In order to get around this stigma, I want to duplicate my how to guide twice on my blog. The first instance will be for normal visitors searching for my services. In the second instance, my banner, my tel number, my call to action will be deleted from my site. My website will be neutral. When I request a link from the non profits, I plan on sending a link to the neutral portion of my blog in the hopes that they will see a non commercial site and link to me. What do you think? I could also tell the webmasters that I've neutered my website for this resource only. Will this plan give link juice to my root domain?
Link Building | | jamesjd70 -
Link Building PR versus topic
Regarding link building, what counts the most in terms of PR and relevance(topic). Is it whether, the link comes from a domain/page with high domain/page rank or that the link come from a domain with similar/relevant content? I know, we should always aim to get links from domains with both relevance and good page rank. But which is most important? For example: If we have a web site about swiss made watches. Should i focus on getting links from other domains with information about swiss made watches. Or can i achieve just as good link juice, by getting links from un-related web sites with high PR? We will of course get more qualified traffic from related domains. But from a pure search ranking, what plays the biggest factor?
Link Building | | petersen0 -
Trying to avoid splitting Search Engine juice, need advice
We currently have a political issue with one microsite we're trying to promote. The group that created the website, created it without the consent of the rest of the company and now, although it's allowed to live, we've been given a few restrictions. They main restriction is that when the microsite is linked from the main corporate website it needs to be referenced as a subdomain so http://microsite.company.com. We've been promoting the site as http://www.microsite.com (I'd include the actual websites but don't want to air their dirty laundry). The problem is that a lot of the listings in google are starting to show up using the http://microsite.company.com url instead of the actual url we're about to start promoting and I'm sure that's going to split rankings. Is there a way to appease both sides here. Keep the subdomain from the main site but transfer the juice from that main link to the microsite url? To be clear, I can't just use a 301 redirect because that will change the url from the subdomain to the microsite url (unless i'm wrong) and corporate doesn't want that. Does any of this make sense? Any help would be greatly appreciated
Link Building | | CubicleFugitive0