Setting Up Title Tags for Multipe Locations and Products
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Hi There!
So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like
Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com
Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
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I would do some keyword research to find out how people looking for your printing services are searching. Are they typing the city first? I don't know. I know from my own searching that when I'm looking for a local business or service I usually tag the city on the end...but that's just me. For example if I'm looking for a new Dentist, I would type "dentist olympia wa"
But don't trust my searching habits, do a little keyword research to find out which combination wins out in search volume. Good luck!
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Thanks for the follow up. Got another similar question. For the index page we have always put the same of the city before everything else so at the moment its
Houston Printing | Direct Mail Marketing | Postcard Printing, EDDM Printing Would you suggest that we put it towards the end? Also let me your opinion of the title tag structure? Thanks for all your help! CC -
The title tag is a little long, like Dana suggest, but that's how I'd break it down. I'd also incorporate keyword rich internal links between all of those pages.
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This isn't really an answer about the structure of the title tags. It's more of an observation and comment. If your current title tag is this: Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com, unless your company name is zero characters, your titles aren't fully displaying in Google. Google truncates, or in some cases completely replaces title tags that are over 60 characters.
That being said, my suggestion would be to make it: 4 X 6 Full Color Postcard Printing | Austin Texas
This makes the city clearly a "city" and not the name of a design choice for a postcard.
Just my thoughts. Hope that helps a little!
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