Setting Up Title Tags for Multipe Locations and Products
-
Hi There!
So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like
Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com
Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
-
I would do some keyword research to find out how people looking for your printing services are searching. Are they typing the city first? I don't know. I know from my own searching that when I'm looking for a local business or service I usually tag the city on the end...but that's just me. For example if I'm looking for a new Dentist, I would type "dentist olympia wa"
But don't trust my searching habits, do a little keyword research to find out which combination wins out in search volume. Good luck!
-
Thanks for the follow up. Got another similar question. For the index page we have always put the same of the city before everything else so at the moment its
Houston Printing | Direct Mail Marketing | Postcard Printing, EDDM Printing Would you suggest that we put it towards the end? Also let me your opinion of the title tag structure? Thanks for all your help! CC
-
The title tag is a little long, like Dana suggest, but that's how I'd break it down. I'd also incorporate keyword rich internal links between all of those pages.
-
This isn't really an answer about the structure of the title tags. It's more of an observation and comment. If your current title tag is this: Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com, unless your company name is zero characters, your titles aren't fully displaying in Google. Google truncates, or in some cases completely replaces title tags that are over 60 characters.
That being said, my suggestion would be to make it: 4 X 6 Full Color Postcard Printing | Austin Texas
This makes the city clearly a "city" and not the name of a design choice for a postcard.
Just my thoughts. Hope that helps a little!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Products and Services - Reselling - What about the description?
Hi, Let say there is a company which resell products and services of other companies. What do you think should be the strategy for putting the description of every service/product? 1. Should I copy the text from the original website and paste it on my page. In this case we get a website that has a lot of copied content, although it is a valid content. I notice that this is quite popular practice with local distributors who sell products of other (multinational) companies. If so, should I rel=canonical to the original product? But than I wouldn't rank for this product on local market right? 2. Should I come up with original descriptions? Would that give me and advantage over the websites that have copied the description from other pages? Appreciate your answer!
On-Page Optimization | | LeszekNowakowski0 -
Duplicated page titles
Dear friends, We have a problem which occurs on our page with duplicated page titles. Landlords are posting rooms on our page and most of them are giving the same name to the rooms and after that, we are getting more and more duplicated page titles. We are applying random whit this title tag: Accommodation for students in {city.name}: {name}. English title
On-Page Optimization | | Eurasmus.com
Certified student rooms in {city.name}: {name} English title
Erasmus room for students in {city.name} | {name} English title
Student room in {city.name}: {name} English title Also our title tag is sometimes to long but there is no possibility to make them shorter. I think. If anyone would have some idea be free to comment and help us. Kind regards Miško Macolić Tomičić0 -
Anchor Tag around a Div
Just Curious if this is an SEO No-No! I have set up the box to do some cool SEO transitions but am curious if I am loosing on a signifigant amount of internal linking considering anchor text or if Google recognizes the h2 as anchor text. Thanks. [ Article Title Article Synopsis Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.](internal-page.html)
On-Page Optimization | | Vspeed0 -
Use of trademarks in tags and text
Does Google spider read registered trademarks (the 'R' or 'TM') or do these marks impede anything if they are featured in meta tags or text?
On-Page Optimization | | KnutDSvendsen0 -
Keywords on Title Tag and Meta Description?
I have question regarding the use of keywords on title tag and meta description. I will take my website as example... Title Tag: Web Design Company & Digital Marketing Agency in Jakarta Meta Description: Coriate is a full-service website design & Internet marketing firm in Indonesia. We offer the best web solutions and SEO service in the industry. My questions: Is it good? Because I followed Blue Fountain Media. They don't use same keyword on title tag and meta description. You can see on title tag I use "web design" while on meta description I use "website design". Or should I use "web design" on meta description too? Blue Fountain Media doesn't use their company name on title tag. But when I search "Blue Fountain Media" on Google, it only showed their company name. How? Their title tag was "Website Design Company & Digital Marketing Agency in NYC | BFM". Is it necessary to use H1? Because as you can see on my company website Coriate there's no H1.
On-Page Optimization | | Japracool0 -
Using product prices in title tags & other ways to improve CTR
I'm about to launch a new website and was just wondering if anyone had tried this before; On product pages i thought it may be a good idea to include prices, with a message to save more when the customer buys more. Something along the lines of this; [Product name] at/from [Brand name] - Only [Price] [Buy # to save] Etc. Does anyone have any experience with using this in title tags (along with some variation of offering a saving when bulk buying) etc? Any comments would be hugely appreciated! Thanks! [EDIT] Should also just note that we are very competitive on pricing - Looked at more than 70 competitors and we're offering better quality products (than the ones from [supposedly top] competitors we've sampled) for lower prices.
On-Page Optimization | | tea0 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1