If I put some keywords in my pages might it optimize my homepage?

[Rephael]

Let's say that I write content in some random pages in my websites - is there a possibility that it will affect and optimize my home page for the same keywords?

Hope you understand & sorry for my bad English!

[Rephael]

I do put 9 popular product in my home page. The thing is that I don't know how to promote this page.

[AndrewAtMGXCopy]

And on this ecommerce home page, are there 2 or 3 products that you can focus your SEO on?

You might focus on these 2 or 3 based on the following:

• Highest profit margins/product
• Most popular
• Easiest to sell/produce

It's frequently worthwhile to focus your SEO efforts onto these product pages, because:

• You can focus your keywords a lot better
• Users can buy directly from this page (on the home page, they have to choose/think, and you're going to lose a lot of users!)
• You can sell to a much more targeted set of users!

What do you think? Does it fit your needs & constraints?

[Rephael]

It's an e-commerce home page.

[AndrewAtMGXCopy]

@Rephael - what kind of a web page is it? Is it ecommerce, blog, business home page?

P.S. By the way, if you find my answers helpful, please thumbs up!

[Rephael]

Thanks for your response Andrew.

The thing is that when I will create landing pages with the keywords that I want to get promoted in my homepage it will take the traffic to the landing pages instead of my homepage and that's a problem.

What should I do about it?

[Chris.Menke]

Here's a good place to start working on that topic.  The Content Marketing Manifesto.

[AndrewAtMGXCopy]

@Rephael -

Here are some ideas:

• Create & use landing pages: It'll attract more a focused user group, and it'll help you sell better. There's only so many keywords you can stuff on a page before Google starts penalizing you.
• Create content pages and promote your content through link building, social media
• Try to be clever to come up with reasons people should visit your site and link to your site

[AndrewAtMGXCopy]

@rephael - It will only do a small amount for your home page. Nonetheless, you should do it!

Here is why the impact will be small

There are a couple layers that you should pay attention to:

• Page-level

• EXAMPLE: www.example.com/products/apples VERSUS www.example.com/products/bananas

• IMPACT: The keywords MOST STRONGLY affect the particular page that you are on

• WHY: The keywords specify what's on the page you're on. This is the "room" you're in.

• Subdomain-level

• EXAMPLE: kipjacksnauticalliving.blogspot.com VERSUS blogspot.com (notice how they're very different web sites?)

• IMPACT: The keywords LOOSELY affect the particular page you're on

• WHY: The subdomain is the site that you're currently in. This is like the "house" you're in. This gives Google clues about what your entire website is about.

• **This is what you're asking about in. **

• Domain-level

• Don't worry about this. It's not really relevant

Here is why you should still do it

• The more keywords you place on all your web pages, the more information Google's crawler will have
• The more Google's crawler knows about your website, the more confidence it will have to rank you for targeted keywords
• This is just one piece of the SEO work that you need to do -- part of the basic steps.
• However, it won't lift your rankings. The way I think about it is that it will simply make it a stronger candidate for the keywords when you start getting links from other subdomains with the same keywords.

[Rephael]

Thanks for your answer Chris. I link to my homepage from all of my pages in my website. My purpose is to get more traffic to my homepage to some specific keywords and I don't know how to get it except of writing quality content in my homepage with those keywords.

Can you suggest me on this issue?

[Chris.Menke]

Rephael,

That's not going to do much for your homepage search results. It may help a bit more, however, if you link to your homepage from those other pages with those keywords--but only a bit, if at all.