Impact of rogue keyword in content
-
I have a page that is optimised - title, URL, content etc for the chosen keywords.
However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
-
If you have a landing page other than your homepage ranking for a term for which most of the competitors' results are their homepages, then I'd say your page is quite well zeroed in. Be sure to analyze and document specifically what you're doing on that page before making changes so you can go back to it if necessary. At this point, it's probably authority that's that's going to push you higher in the rankings. Even one or two links to that landing page from good resources will pay high dividends for you.
-
This is what made me question. Competitors are typically returning their homepage so the content is in a different format to this internal page and don't have the rogue keyword.
My gut feeling is to try to reduce the rogue and increase slightly the desired keyword in the content. I might be able to create a key CP = Credit Points and use that just populating CP. I don't have any big problems with ranking and need to get some links going but i'm interested in this specific aspect so I can put it to bed.
-
Excellent point Chris. Thanks for bringing this up.
Best,
Devanur Rafi.
-
Do you feel your rankings are being held down because of this?
Your title tag will go a long way in pointing google to your primary keyword, as will the remaining copy on your page. If title and the general vocabulary of your copy is primarily focused around your keywords you're probably in good shape. If those repeated terms you're talking about are so integral to the description of the product that you can't avoid using them, then it must also be true for your competitors--how do they handle it?
-
Hi, can you tell us what would be the word count on the page in discussion? If my page has 200 words, then having a term occuring 24 times is definitely blown out of the roof and is blatant keyword stuffing. I hope you got the point here. So the same term occuring 24 times in the content of a page that has 2000 words in it mitigates the issue especially if the term is somehow related to the topic being covered on the page. Moreover, a term having way more KD (compared to the target term) on a page which is not being optimized for is something that makes me worried though the term is not used in title, description, URL, H1 etc.
I strongly feel, staying focussed (while covering some of the tightly related terms) is extremely important especially when writing content with an SEO intent. Scattered focus and having multiple unrelated keywords with substantial repetition in the content can harm as its confusing for the search engines trying to rank your page against your target term.
Best,
Devanur Rafi.
-
I don't think that is what i'm after.
I'm looking for the impact of a rogue keyword that is just within the content and is very popular, but not the keyword i'm optimising for within the content and tagging. The rogue keyword is out of context as a bona fide keyword itself but is required and works well in the content.
I'm not too worried about keyword density but is there a point when a keyword phrase breaches a certain % even though it is not used within any tagging.
So if my keyword is 'blue elephant' but within the text I have a disproportionate amount of 'credit points' would it be prudent to try and reduce the level of 'credit points' - or ignore as there should be no impact?
-
hi,
it's really good way to make Unique title for users. as you said bullet point text has repeated with keywords. it can impact in CTR (click through Rate) if your ranking in top 10 listing . unique value always good users experience . just recently i go through Nathan_Safran post he has described very good numeric value about headline i would like to suggest you . hopefully you will get more ideas about unique Headline .
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
H1 tag positioning impact
Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx
On-Page Optimization | | Popidev0 -
SEO and dynamic content
I am working on a project right now and I am looking for some advice on the SEO implications. The site is an e-commerce site and on the category pages it is using an external call to retrieve the products after the page is loaded. How it works is all content on the site is loaded, then after that a js script appends an ID and loads all of the product information. I am unsure how Google will see this, anyone have any insights?
On-Page Optimization | | LesleyPaone0 -
To use or not to use: Keywords with locations
Hello there. I work for a marketing agency that manages SEO campaigns for a variety of small businesses in South Florida. Let's say we have a client that sells cheap shoes at their store location. Obviously, we want to show up in Google rankings for search terms like "cheap shoes south florida" or "cheap shoes miami." Now, my question is, when optimizing a website's content for various keywords, is it really necessary to include keywords with the location (which are often awkward for both reading and writing purposes)? Ideally, I'd prefer to have text that always reads as naturally as possible. Text like this is just an eyesore: Welcome to ExampleSite.com, home of the best cheap shoes Florida. We offer all kinds of cheap shoes Boca Raton. Your whole family doesn't have enough fingers and toes to count how many cheap shoes West Palm Beach we have in stock! Contact us to ask about our cheap shoes Miami discounts today! Olé!" What say you? Is there a way to work around ugly SEO text like this while still effectively ranking for GEO terms? Thanks!
On-Page Optimization | | BBEXNinja0 -
Number of occurances of a keyword
At the moment my site is down due to issue at the datat centre so please don't ask for teh url as it will be some time before it is back up and running. On one of my pages I am targeting two related keyword phrases e.g. "How to use Widgets" and "Using Widgets" Each of these phrases appears once each in the Tile tag, H1 tag and meta description and two or three times in the body text. Which I beileve is current best practice. However the word Widgets appears more 60 times in total could this be hurting the rankings of the other two phrases? Many Thanks
On-Page Optimization | | spes1230 -
Duplicate content and the Moz bot
Hi Does our little friend at SEOmoz follow the same rules as the search engine bots when he crawls my site? He has sent thousands of errors back to me with duplicate content issues, but I thought I had removed these with nofollow etc. Can you advise please.
On-Page Optimization | | JamieHibbert0 -
Problem with fresh content on homepage
On my site my homepage acts as sort of a landing page that is geared towards getting the customer sign up (almost like a PPC landing page aside from a few navigation options...about, blog, contact and the legal docs in the footer). My blog is geared towards other businesses in the industry and the like minded tech people. My problem:
On-Page Optimization | | JasonJackson
From a user perspective I don't feel that blog snippets would add anything useful to the homepage. However, I feel like I fresh content would help my SEO endeavors. Suggestions? Note:
Should be mentioned that all my social stuff is deeply integrated into my /blog so importing tweets, for example, is out of the question.0 -
2 URLs, same content, 1 with keywords. Does this hurt me?
I'm in the process of adding some new features to our site and have a question about our URLs. Most of our URLs consist of either sitename.com/contentname or sitename.com/content/contentid I'm in the process of building a directory to those pages. The directory has a number of filters which will ultimately point to the destination page. sitename.com/filter1/filter2/contentid or sitename.com/filter1/filter2/contentname The destinations will have references. From an SEO perspective, I would think I want the filter1/filter2 version of the link indexed since this will add keywords that someone might search for. However, since the filters are dynamic, if someone just searches for contentname I would want to have sitename.com/contentname returned in the search results. Do I get any SEO benefit out of building those filter links as described if they are not the canonical links?
On-Page Optimization | | JoeCotellese810