Yotpo for eCommerce social reviews
-
Anyone have experiences using Yotpo to support reviews for an eCommerce site?
Best,
Christopher -
I have figured this out so I'll provide the answer to clean up this thread. The Product menu shows the products that have been reviewed with the count for each product. When the Yotpo account is initially created, there are no reviews, so the system randomly selects four products and the count for each is 0. When product reviews are posted by customers, this list will change accordingly.
Thus far Yotpo is working great. The person verification using social media accounts and the ability to post reviews to social media outlets like FB and Twitter are great features.
Best,
Christopher -
In the Moderate tab there is a Products drop down menu. This drop down includes four of our products, apparently randomly selected as best i can tell. These products are then promoted to our Facebook page when someone posts a site review. Is there a way to control which products will be promoted? The ones that were randomly selected are more like accessories than products, and I would like to edit this list of products.
Best,
Christopher -
Using Yotpo to support reviews is definitely a good way to maximise the potential of user reviews on your eCommerce store. Rather than letting your customer reviews sit as secondary content on your product pages, you can share them on your social media profiles since consumers place a lot of trust on user-generated content. Moreover, given the number of "fake reviews" out there, it would be a good idea to verify if your reviewers are actual buyers.
I have recently written a review with regards to harnessing the power of customer reviews, with special mention to how Yotpo can help eCommerce retailers in doing that: http://blog.referralcandy.com/2013/08/13/yotpo/
Hope that helps!
-
I'm using Volusion.
-
Oh, it works nice. What platform are you using it with?
The social aspect is that it gives users the ability to post their reviews to their facebook or twitter accounts. I am pretty sure they just added rich snippets a bit ago as well.
I will shoot of an email in a few and ask Omer about the sending back dated emails. I know that was something they were working on and they were also working on using unique coupon codes as well. Because coupons are great to send that way.
-
Thanks for responding. I am in the process of adding Yotpo to one of my sites now and look forward to activating the reviews soon. The system will send automated email requests to customers who made a purchase in the last 90 days, but currently there is no way to request reviews of products that were purchased prior to that. Sure would be nice if they would extend that range beyond 90 days. I don't fully understand the reach of the social aspects, but I think I have to begin using the system before I can fully appreciate the details and impact.
I also wish they would implement a user forum. In theory, they are working on that, but not sure why that would take more than a few days to do using an off-the-shelf solution. Beyond those two issues, the system does look promising.
Best,
Christopher -
I do. I have found it works really well actually. I beta tested the version out for Prestashop actually. The guy behind it, Omer is a great guy I have had a little contact with him. The only thing that worries me about the plugin is, what do they do with the information.
Other than that, it works flawlessly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social media signals and their roles in Google rankings
Hello, I keep on hearing that social media signals have a role in the way Google ranks pages and sites, but for now, I haven't seen any hard evidence of that. Like any other company, we have pages on facebook, linkedin, google plus and twitter, to which we post daily. No, there are no clients coming in from social media, so I was wondering if it's worth investing time in adding every day updates, unless those count in ranking on Google. What do you think, is there a link between social media and Google rankings, and how much does this weight in ranking my sites? Thank you
Social Media | | anitawapa0 -
How does knowing SEO benefit a consultant in social media
Hi Mozers I'm in the process of trying to secure a client that requires social media expertise. I want to be able to use my SEO knowledge as a benefit. I am struggling to explain in simple terms how a knowledge of SEO underpins a good Social Media campaign. Does anyone know of any good resources I can work through to communicate this issue effectively?
Social Media | | catherine-2793880 -
Do g+ Reviews From New Accounts Count?
We want to get some more reviews on g+ and we have clients who will to write them. The problem is that almost none of them have g+ accounts. While they are nice enough to create a profile, just to do a review for us, I'm wondering if that will even matter? Does anyone know how google handles reviews from scant profiles? My fear is that google will treat reviews from scant profiles like spam, even though they won't be. While I don't mind asking our clients to write us g+ reviews, I can't very well ask them to be active on g+ so google thinks they more credible. Is this fear legitimate? Does anyone know one way or the other? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Ranking without links but through Social Media popularity
Does anyone have an example of a web page that is ranking soley through social media popularity and does not have any inbound (website to website) links? I am creating a presentation on SEO and Social Media and it would be great to have an example. Thanks Carla
Social Media | | Carla_Dawson1 -
Will we penalized for using social media contests to gain fans/followers in the future?
To help build up my company's website, we've been making a huge push in social media and to gain followers on our social pages, we've recently been running a couple of contests. So far it's been a great success - more traffic to the social media pages and more traffic to the website. We are considering making the contests a regular part of our social media & SEO strategy. In the past, our social media strategy has relied completely on "organic" likes (no incentives to follow our company's page) and posted content articles, pictures, etc. In the past month or so, we've began to use giveaway contests as a way to gain followers. Since focusing more on running contests, we've seen a huge increase in actively on our social media pages. We've continued to regularly post content articles, interesting pictures, etc, during the contests, but haven't see the same level of engagement that we do with the contest posts. Right now, it's looking like there is no down-side to running the contests as we're seeing an increase in traffic on the social pages, getting some additional traffic to posts and on our site, but before we start to completely commit to this strategy, I have a couple of questions: Is there a reason we shouldn't continue to run these contest to increase fans and interaction? How likely is it that Google will penalize us in the future for gaining followers through contests (instead of "organic" followers that followed us without an incentive)? There are some fans/followers that are serial contest entrants and are always entering a contest - could having too many of these fans raise a red flag for Google and the other search engines? How often is too often to be running a social media contest? Basically, I want to make sure that we are using social media as a long term SEO tool and are setting ourselves up to be successful in the future and not get penalized for gaining followers the wrong way. Any tips, strategies or advice is very much appreciated. Thank you!
Social Media | | airnwater0 -
Why aren't social interactions showing any data? It was last week, but now displays nothing? Anyone know why this is?
Hi, As I look through the various accounts I work on I can no longer see any data from the social interaction on Facebook or Twitter. This now means that no data is displayed about growth rate etc. Does anyone know why this is? Thanks, Adam
Social Media | | adamgthorndike0 -
How long until Social Spam achieves the same notoriety/problem as Link Spam used to be
What are people's thoughts on whether or not social spam will become a major problem soon, just like forum profile/blog comment spam, etc, and what do you think the search engines will do about companies that are blatantly gaming the social signals game I.E. since social proof seems to be google's answer to combating anchor text manipulation and content farms, what do you think will be google's answer to combating the rampant social spam that will surely overtake us.
Social Media | | ilyaelbert0 -
Incentivisation Strategies for Social Sharing of Product Pages
Hey, What are some great tips for gaining social shares on ecommerce product or category pages? I understand great images and video will go along way, but it's difficult on a large scale ecommerce store. Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this? Thanks.
Social Media | | LukeyJamo0