Have you used an ad network other than Google Adwords?
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We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do
). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch? -
We've been testing some campaigns with Pulse360 . They have reputable sites like cnn in their network. Still early days but feel free to PM me for more info.
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Bing Ads (AdCenter) is the only other network that's worthwhile. People still use Bing and Yahoo for search, so you will get some traffic, and AdCenter network is less competitive than AdWords, so AdCenter CPC is cheaper.
I've tried out a handful of the other search networks besides AdWords and AdCenter and have never had any success. I've been doing PPC for over a decade and the only networks I spend any money on is AdWords and AdCenter.
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I get calls from lots of networks, both wanting me to advertise and get into our ad space. I can't tell you how much time and employee labor I have wasted on these people and their offers. Most of them are crap but occasionally there is a good one.
What I do now is say.... "Tell me the names of three websites where I can see your ads in the most prominent positions. I need to see your ads on websites that get millions of visitors per month before I can spend time talking to you."
Most can not produce this type of evidence that they are successful. Most will send you the URLs of three crap sites that display crap ads. Not worth your time.
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I've been trying Bing for about the last two months.
Still early days, but we imported our Adwords campaign and it's thus far working really quite well - we're getting some good traffic at a lower level than adwords, and clicks work out cheaper. Strangely our best performing key words on Google aren't turning out to be those doing best on Bing. Still early days, but it is proving worthwhile.
Beyond that it would certainly be worth hearing someone out, but I'd be asking many questions on who's in their network etc. Obviously you'll want to be reassured that any web properties they're showing ads on are relevant to your niche, and the right sort of visitors.
Unfortunately the only way to be sure with most forms of advertising is to throw a hundred pounds or two at it and see what happens!
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Your mileage will vary depending on your industry and of course the quality of your PPC
But from what I've seen in a number of industries, Bing ads come with lower cost per clicks, better click-through rate and similar conversion figures, when compared to Google. Of course, the volume of clicks/impressions is much lower, but that's to be expected.
If you're close to running as well as you can in Adwords, it's well worth looking at Bing ads as your next step.
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I can't say I have but I've really wanted to try some ad words on Bing as I've heard they are cheaper and of course its hitting a different market. On-topic : I would be a bit doubtful as its not super hard to set up ad words of other networks (other than the time) and what kind of cut they would take. It never hurts to hear someone out though and that wont cost you. At least you can make an informed choice that way.
Good luck and let us know your choice!
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