Have you used an ad network other than Google Adwords?
-
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
-
We've been testing some campaigns with Pulse360 . They have reputable sites like cnn in their network. Still early days but feel free to PM me for more info.
-
Bing Ads (AdCenter) is the only other network that's worthwhile. People still use Bing and Yahoo for search, so you will get some traffic, and AdCenter network is less competitive than AdWords, so AdCenter CPC is cheaper.
I've tried out a handful of the other search networks besides AdWords and AdCenter and have never had any success. I've been doing PPC for over a decade and the only networks I spend any money on is AdWords and AdCenter.
-
I get calls from lots of networks, both wanting me to advertise and get into our ad space. I can't tell you how much time and employee labor I have wasted on these people and their offers. Most of them are crap but occasionally there is a good one.
What I do now is say.... "Tell me the names of three websites where I can see your ads in the most prominent positions. I need to see your ads on websites that get millions of visitors per month before I can spend time talking to you."
Most can not produce this type of evidence that they are successful. Most will send you the URLs of three crap sites that display crap ads. Not worth your time.
-
I've been trying Bing for about the last two months.
Still early days, but we imported our Adwords campaign and it's thus far working really quite well - we're getting some good traffic at a lower level than adwords, and clicks work out cheaper. Strangely our best performing key words on Google aren't turning out to be those doing best on Bing. Still early days, but it is proving worthwhile.
Beyond that it would certainly be worth hearing someone out, but I'd be asking many questions on who's in their network etc. Obviously you'll want to be reassured that any web properties they're showing ads on are relevant to your niche, and the right sort of visitors.
Unfortunately the only way to be sure with most forms of advertising is to throw a hundred pounds or two at it and see what happens!
-
Your mileage will vary depending on your industry and of course the quality of your PPC
But from what I've seen in a number of industries, Bing ads come with lower cost per clicks, better click-through rate and similar conversion figures, when compared to Google. Of course, the volume of clicks/impressions is much lower, but that's to be expected.
If you're close to running as well as you can in Adwords, it's well worth looking at Bing ads as your next step.
-
I can't say I have but I've really wanted to try some ad words on Bing as I've heard they are cheaper and of course its hitting a different market. On-topic : I would be a bit doubtful as its not super hard to set up ad words of other networks (other than the time) and what kind of cut they would take. It never hurts to hear someone out though and that wont cost you. At least you can make an informed choice that way.
Good luck and let us know your choice!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
301 Redirects and Google Shopping Feeds
I am moving my site from Volusion to Shopify. The domain remains the same but the URL paths are different. With respect to my Google Shopping feed, is it best to send old URLs (with 301 redirects) or to send the new URLs?
Paid Search Marketing | | vgusvg0 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
Google Analytics Matched Search Query Not Working
On Google analytics for our clients when you check the Matched Search Query under Traffic Sources > Overview, it says "There is no data for this view.". I have Google searched it and i am not finding my answer to why this is not displaying my information. On my personal analytics account when i clicked on matched search query it displays exactly what the person searched when it trigered my adwords ad. I have no idea why this account doesn't display the same info when it appears to be setup in the same way. Example: If i am broad match targeting the keyword "outdoor sports", and someone searched "Canadian outdoor sports for kids" It would show exactly what they searched under Matched Search Query. Anyone know how to resolve this issue?
Paid Search Marketing | | VITALBGS0 -
Adwords for Video Question?
Hi I'm just wondering how specific the targeting can be for an adwords campaign that targets youtube videos. Specifically if the following scenario is possible... If I was to promote a car alarm, is it possible to have my adverts show up before news stories of car thefts? i.e. can I pick and choose individual videos? Thanks
Paid Search Marketing | | adamlcasey0 -
Google Remarketing Tag
Is the code snippet for a Google Remarketing Tag specific to one domain, or will it collect the audience list for any webpage(s) of any domain? Best,
Paid Search Marketing | | ChristopherGlaeser
Christopher0 -
Does an AdWord campaign affect your rankings?
Say for instance you are in the business of "lawn mower repair," and you are ranking for that keyword. If you were doing an AdWord campaign on that keyword, would that also affect your organic rankings in the SERPs for that keyword?
Paid Search Marketing | | Bill4Time0 -
Keyword domains for AdWords - duplicate content an issue
Hi guys, A client of mine has bought a raft of keyword domains for use in an AdWords campaign. This isn't my area of expertise, hence the question. They have a hosting account which can host an unlimited number of domains. Can they set up the domains with the same content on each site and then use AdWords to drive traffic to the sites? I've suggested they can use rel="canonical" to specify that the preferred site is the main site of the company which should bypass the duplicate content issue. Is this the best way to host the sites or is there a better alternative? Thanks in advance, Brendan.
Paid Search Marketing | | brendanbelladesign0