Have you used an ad network other than Google Adwords?
-
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
-
We've been testing some campaigns with Pulse360 . They have reputable sites like cnn in their network. Still early days but feel free to PM me for more info.
-
Bing Ads (AdCenter) is the only other network that's worthwhile. People still use Bing and Yahoo for search, so you will get some traffic, and AdCenter network is less competitive than AdWords, so AdCenter CPC is cheaper.
I've tried out a handful of the other search networks besides AdWords and AdCenter and have never had any success. I've been doing PPC for over a decade and the only networks I spend any money on is AdWords and AdCenter.
-
I get calls from lots of networks, both wanting me to advertise and get into our ad space. I can't tell you how much time and employee labor I have wasted on these people and their offers. Most of them are crap but occasionally there is a good one.
What I do now is say.... "Tell me the names of three websites where I can see your ads in the most prominent positions. I need to see your ads on websites that get millions of visitors per month before I can spend time talking to you."
Most can not produce this type of evidence that they are successful. Most will send you the URLs of three crap sites that display crap ads. Not worth your time.
-
I've been trying Bing for about the last two months.
Still early days, but we imported our Adwords campaign and it's thus far working really quite well - we're getting some good traffic at a lower level than adwords, and clicks work out cheaper. Strangely our best performing key words on Google aren't turning out to be those doing best on Bing. Still early days, but it is proving worthwhile.
Beyond that it would certainly be worth hearing someone out, but I'd be asking many questions on who's in their network etc. Obviously you'll want to be reassured that any web properties they're showing ads on are relevant to your niche, and the right sort of visitors.
Unfortunately the only way to be sure with most forms of advertising is to throw a hundred pounds or two at it and see what happens!
-
Your mileage will vary depending on your industry and of course the quality of your PPC
But from what I've seen in a number of industries, Bing ads come with lower cost per clicks, better click-through rate and similar conversion figures, when compared to Google. Of course, the volume of clicks/impressions is much lower, but that's to be expected.
If you're close to running as well as you can in Adwords, it's well worth looking at Bing ads as your next step.
-
I can't say I have but I've really wanted to try some ad words on Bing as I've heard they are cheaper and of course its hitting a different market. On-topic : I would be a bit doubtful as its not super hard to set up ad words of other networks (other than the time) and what kind of cut they would take. It never hurts to hear someone out though and that wont cost you. At least you can make an informed choice that way.
Good luck and let us know your choice!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Express Vs Adwords for small business
Hi there I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Paid Search Marketing | | coolhandluc
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account? As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome. Many thanks0 -
What is the best way to update Adwords final URLs if I'm moving to a new CMS?
Hi there - One of my clients is redeveloping its website. That means, the domain is remaining the same, but the whole site is being rebuilt in wordpress so all the adwords final URLs need to change OR be redirected. There are 550 live adgroups and 3400 ads. We haven't set up tracking. I can't find anywhere what the best thing to do is in this case. The key issues seem to be: 1. 301 redirects - given we have to do these anyway as part of migration, this seems to be the easiest path as Google is ok about redirects as long as they don't go to a different domain. From what I'm hearing, you don't get adversely impacted in terms of quality score etc. This has the huge advantage that you don't have to edit the ad therefore no loss of statistical history or risk of downtime whilst you wait for approval. HOWEVER, there is some concern that if you then redirected again IN THE FUTURE, the redirect might not work (in some browsers) or cause a loop. I'm also concerned that it's messy to leave it like that (ie: with the wrong URLs throughout). 2. Buik updating ads - I don't think this is an option as if you bulk download and then reupload, Google will see this as a new ad, and delete all the statistical history - I'm also concerned that that WOULD impact quality score as you'd be starting from scratch! 3. Changing each ad individually - as far as I understand you'd have to create copies of all the ads (so that you keep the history of the old ones) and effectively create new ones with the correct URL - one by one. You end up with a messy account (a lot of paused ads) but you keep the history? This is obviously the most time consuming and I can't see a way of avoiding ads having to go in for approval again, given the urls are all different, so you'd have to do this a an ad level, not an adgroup/campaign level etc. People redevelop their websites (without changing domains) all the time. It seems strange that no one is mentioning this problem! Any ideas?! Many thanks
Paid Search Marketing | | catalystmdc0 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Adwords and Analytics Conversion Tracking within Adwords
I am trying to decide whether to setup conversion tracking in Adwords using the website/page as a source, or Analytics. I do understand the (basic) difference, however in tossing up the pro's and con's of each I would be grateful for some input. The advertiser is in the (offline) retail and service industry and so conversions being tracked include completing a form, making a booking etc - so it is no problem to implement the tracking snippet. My gut instinct is that Analytics is not as accurate as a reflection as the webpage (due to the way it records only the last conversion). Would it be a mistake to use both? (my concern is that double clicks will be recorded)
Paid Search Marketing | | E2E0 -
AdWords Different Budgets on Different Days
I have a single campaign and this is what I want. Mon, Tues, Thurs, Fri to have a budget of $270 per day
Paid Search Marketing | | UnderRugSwept
Wed to have a budget of $324 per day
Sat, Sun to have a budget of $432 per day Currently, the only way I can see to do this is to have three separate campaigns, which is very disagreeable. Please tell me there's something I'm overlooking. Thanks0 -
Google PPC - coupon balances
So, I know that you can't simply transfer a coupon credit in Google AdWords to another account. My question, if anyone knows, is there a way to do this using My Client Center? We manage multiple accounts, and have another coming on board that has a pre-existing coupon credit. We were going to set up a new account (which we would handle billing for and just invoice) for the client. But, that would leave them unable to use a coupon code. If it's managed under MCC, is there a way to work around this?
Paid Search Marketing | | DeliaAssociates0 -
Adwords Bulk Discount
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts0 -
Google CPP
I'm having some issues setting up a Google CPP extension, and am looking for help. I just set up a new ad group with a call extension. The bid for CPP is high enough to cover the adword bid plus $1 for the call. However, it is saying that the ad is ineligible. Research is leading me to believe that you need to have 25-40 clicks on an ad in a month in order to qualify. This will be difficult provided the budget and style of the ad. I also have another ad group under the same campaign. That has 79 clicks in the last month. Google is marking this ad as ineligible as well. What do I need to do to make the ad eligible? Anyone have some advice or something that I've missed? The ad extension itself and phone number have been approved. Thanks again for your help!
Paid Search Marketing | | DeliaAssociates0