Is building a Link Network from scratch a good idea?

[Johnnyh]

My SEO agency are suggesting that they will build a Link network from scratch by buying domains and building blog sites on them. All sites that link to my site would in theory be 'clean' and as we build up their authority we increase the value of the links to my site. One of the upsides is taht we would have complete control of all the links. This does sound a bit spammy but in theory could it work?
Any input is much appreciated.

Regards

John

[Johnnyh]

to create a link network I should have said!

[Johnnyh]

ok looks like a bad idea to create a nink network.

Thanks for the input guys.

John

[garfield_disliker]

I wouldn't really recommend you ever build a link network, but there is plenty of precedent for successful content networks. (e.g., buzzfeed, gawker, etc, etc.)

If you're doing it for the links, then give it up already because it's going to be terrible content and you're not going to be able to "build authority" as much as you think. The result will probably be you'll have 6 junky blogs that all get de-indexed in the course of a few months.

If you're actually interested in putting good content on them and building useful websites (and let the links land where they may) then it might actually be fruitful.

[KevinBudzynski]

John/Thomas are 100% correct. If it's not natural, it's spammy and Google is getting quite good at recognizing this. Even if it not recognized today, it will be in the near future. Small decisions today can lead to big trouble tomorrow. STAY AWAY!

[BlueprintMarketing]

John,

I agree 100% with Chris do not under any circumstances build a link network. You are much better off not messing with Google's temper. Essentially if you were to do that even with the best intentions you would be waiting for it to be destroyed by Google rather it's immediately or if it is in the far future it will fail.

Do not do this under any circumstances I hope this is of some help,

Thomas

[Johnnyh]

Hi Chris,

Thanks for that.

John

[GPainter]

Sounds spammy because it is spammy.

Short answer no

In the short term it could work but in the long term you would be fighting google, it makes more sense to run a singular blog and increase authority on one blog (especially if its a niche) and if it goes really well you can set up more however creating multiple of the purpose of gaining links will end badly and make your site look spammy in the eyes of google. You need your site to have natural links for different sources if it has loads of blogs pointed to it it won't look so great.

Google is always tweaking its algorithm and has already shown a distaste for guest posting so think carefully about the longevity and effort it would require.

May want to rethink your strategy if you ask me.