Product/service keyword in business title????
-
Is this Ok to add a keyword with business name in the google places (without having in the domain name)? While we create google listing for new business? Please view attached image.
Source - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide (13. Product/service keyword in business title)
-
Hi Varun,
It's great to have you here in the forum! As Matt-Antonio and ClaudioHeilborn have correctly stated, the business name you enter when you create your Google+ Local page must be your real business name, with no additional keywords of any kind. This advice is based on what Google states in their Google Places Quality Guidelines:
Do not attempt to manipulate search results by adding extraneous keywords or a description of your business in the business name field.
The guidelines are the best place to go to understand the rules Google has published regarding the use of their product. Here's the link: https://support.google.com/places/answer/107528?hl=en
Hope this helps!
-
As Matt-Antonino says and the original post from Miriam Ellis you attached also says: it MUST be part of the Real Company name and consistent with the name you use in your web and off-line material.
"If your business name currently doesn't contain a product or service term, don't take a wrong turn by simply adding keywords to the business title field on your Google+ Local page or other citations. This is not allowed!"
Cheers
-
If it's part of the business name, I don't see why not. If you go to that site you circled, the name is Boston Village Auto Body & Repair. I would say that's a fair title. If your business name was Woody's Shop and you put it in Google as "Woody's Auto Body & Car Repair Shop in Boston" then probably not so good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proximity of keywords in text
In content, does the proximity of semantically related keyword matter ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Importance - meta title keyword
HI I want to find out how important people think it is to have the keyword as the first word in the meta title? Is this something that would even make a difference?
Intermediate & Advanced SEO | | BeckyKey0 -
2 pages optimised for same keyword... what should I do?
Hi, I have two pages appearing in positions 11 and 12 for the keyword: 80 btl mortgage. These are: https://www.commercialtrust.co.uk/btl/landlord-advice/mortgages/btl-mortgage-80-ltv/ https://www.commercialtrust.co.uk/btl/product-types/80-buy-to-let-mortgages/ Both pages are good, provide useful information and I would not wish to remove one of them. However, I am concerned that the reason neither one of the pages is on page 1 is because the keywords targeted on both pages is essentially the same. Should I reoptimise one of them for other variations of 80 BTL mortgage keywords? (e.g. 80% LTV Buy to Let Mortgage, 80 Buy to Let Mortgage, etc etc) Or, is there another solution I haven't yet thought of? I welcome your insights! Thanks! Amelia
Intermediate & Advanced SEO | | CommT0 -
Have Title Tags Changed After Hummingbird?
Now that Hummingbird is really looking at longer-tail searches and almost a Q&A style search, should the way we do our title tags change? Moz still recommends: Optimal Format Primary Keyword - Secondary Keyword | Brand Name
Intermediate & Advanced SEO | | netviper
or
Brand Name | Primary Keyword and Secondary Keyword But is this really right anymore after Hummingbird? Should we be more of a Q&A type title tag, while still using our Primary Keyword? For example: If I am targeting Red Nike Shoes, should my title tag be: Red Nike Shoes, Nike Shoes | Shoes.com or now: We carry the latest Red Nike Shoes | Shoes.com or Find Red Nike Shoes on sale at shoes.com What are your thoughts?0 -
Why is Google rewriting titles with the brandname @ the front followed with a conon " : " i.e. > Brandname: the rest of the title
Example: https://www.google.nl/search?q=providercheck.nl&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#bav=on.2,or.r_cp.r_qf.&ei=9xUCUuH6DYPePYHSgKgJ&fp=96e0b845c2047734&q=www.providercheck.nl&rls=org.mozilla:en-US:official&sa=X&spell=1&ved=0CC4QBSgA Look @ the first result: www.providercheck.nl
Intermediate & Advanced SEO | | Zanox0 -
Ranking locally without local keywords in title?
I have a website that targets national keywords. I would like to be able to rank locally for these keywords as well without having the city in the title. What is the best strategy for this?
Intermediate & Advanced SEO | | cprodigy290 -
What to do with non-existing products (removed products)?
Hello, I'm selling unique products - only one of a kind of each product.
Intermediate & Advanced SEO | | BeytzNet
This means that whenever a product is sold, it is removed from display. In order not to upset Google by keep removing indexed pages I created a "sold items" page which links to all of the removed products. The problem is (or maybe it's not a problem) is that I got to the point where I have more "sold items" then existing items (and the list keeps adding up). What should I do with the non-existing items?
Was I correct? ---------------------------------------- ADDED INFO --------- The way the site is built is that I have main category pages and each of them is showing a large amount of products. Most of these products got indexed by Google. Each product has its own unique URL (Products do not return...) Once a product is sold it does not come up in the product categories - I only have a general "sold items" in the footer that shows all of them (with a lot of pagination). Since the products are rapidly changing, i thought it would upset Google to have a hundred 301 redirects in each week or two. Since the products are very similar to one another (only different measurements / colors etc.), I thought of having a link from a sold Item to a similar available item so if Google will direct someone it will probably be to the available product. The problem is that the sold items are now 4 times more than the number of available items... I don't think that a store should display 2008's t-shirts on 2012... Another problem that may rise with so many products is that I'm afraid that the one type of product that is being sold much more often will take charge at the end on the entire site since I will end up with 8,000 sold items of this product, 1000 sold items of other products and 1000 available misc products... this might also start causing duplication problems as the products are quite similar. Should I stop with the "Sold" products and use 301's? Thanks0 -
URL Structure - Keywords vs. Information Architecture/Navigation
I'm creating the URL structure for an ecommerce site and was wondering if it's better to structure my URLs according to the most popular way people word their key phrases or by what makes most sense from a navigation perspective. Let's say I'm selling clothing (I'm not, just an example). I want the site to be open enough so a user can navigate by Person Type (Men's, Women's, Children's), Clothing Type (Shoes, Shirts, Hats), and Brands (Nike, Reebok, adidas). My gut and past experience say to structure the URLs from the least specific to the most specific: mysite.com/mens/shoes/nike But I know "men's Nike shoes" is searched for more than "men's shoes Nike", which would render this URL: mysite.com/mens/nike/shoes I know mysite.com/mens-nike-shoes would be best, but the folders setup is what I have to work with. So which is best for SEO? URLs that play to the structure of the most searched for key phrases? Or URLs that follow the information architecture/navigation of a site? Nate
Intermediate & Advanced SEO | | rball10