Opinions For Getting Worthwhile Links For Longevity
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Hi Everyone,
I have just joined the Moz community and have been reading through a lot of content.
I have a question and I would like to put it out to all of the professional digital marketers here to hear their take on it.
Basically I work for a construction company that has developed a way to build extensions to houses which is environmentally friendly and cost effective. Obviously the house extensions market is pretty competitive and I need to work out how I can make headway into the market for the digital marketing side of things.
The website is still under construction and I am having it built in order to will viewers to enter their contact details for more information as well as provide lots of useful content that show why the product will be more cost effective than say a standard timer frame constructed house extension.
We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well.
What I would like advice on is how would you start to build quality links to a site like this. We are not going for just local trade but more national (UK). The main thing is that we have longevity and I know it wont happen very quickly but I want to ensure that we do things the right way.
Thanks
Barry
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In terms of getting worthwhile links video is actually a pretty solid way to start. You can get a lot of relevant / industry links utilising them, just make sure they link back to your page and not the video hosting one (which YouTube is notable for).
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Hi Ruben,
Thanks for your response. We have looked into Vimeo Pro as well as YouTube and it is not fully decided which way we will go yet, it is only really from mentions that we said YouTube. The videos will actually be embedded into the site as well.
My main issue is getting the product seen and heard about. It featured in a national renovation magazine recently and that created a few leads but the business owner wants to build a determined web presence for the new product.
Many people search for information about home extensions and outbuildings etc, but we really need to show off the benefits of the actual product itself, ie it can be built off site and brought in much like modular construction (almost like enormous lego) ie, this will benefit inner city developments where there is no room to park construction vehicles etc.
But getting the word out about it, and in front of the right market is no doubt going to be very difficult.
If anyone has thoughts on that it would be greatly appreciated.
Thanks
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"We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well."
Can you discuss more about this? When you say "clearly be visible," do you mean you're going to embed them?
Also, are you sure youtube is the best way to go? I don't have an answer here for you, but I do know it's not a foregone conclusion as the best video hosting. A lot of people on here (including Moz itself) support Vimeo and/or some other video hosting platforms. So, unless you've already looked into it, I'd suggest figuring out which one is best for you, since you're spending all the money on nice professional videos.
Lastly, (and this is just so you can get more people with better information to answer your question) I'd add "links" or "back links" to the subject line of your question. It sounded like you were talking about "geo-targeting" which is why I'm guessing no one responded for four hours...that's kind of a long time for this forum.
Best of luck,
Ruben
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