Opinions For Getting Worthwhile Links For Longevity
-
Hi Everyone,
I have just joined the Moz community and have been reading through a lot of content.
I have a question and I would like to put it out to all of the professional digital marketers here to hear their take on it.
Basically I work for a construction company that has developed a way to build extensions to houses which is environmentally friendly and cost effective. Obviously the house extensions market is pretty competitive and I need to work out how I can make headway into the market for the digital marketing side of things.
The website is still under construction and I am having it built in order to will viewers to enter their contact details for more information as well as provide lots of useful content that show why the product will be more cost effective than say a standard timer frame constructed house extension.
We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well.
What I would like advice on is how would you start to build quality links to a site like this. We are not going for just local trade but more national (UK). The main thing is that we have longevity and I know it wont happen very quickly but I want to ensure that we do things the right way.
Thanks
Barry
-
In terms of getting worthwhile links video is actually a pretty solid way to start. You can get a lot of relevant / industry links utilising them, just make sure they link back to your page and not the video hosting one (which YouTube is notable for).
-
Hi Ruben,
Thanks for your response. We have looked into Vimeo Pro as well as YouTube and it is not fully decided which way we will go yet, it is only really from mentions that we said YouTube. The videos will actually be embedded into the site as well.
My main issue is getting the product seen and heard about. It featured in a national renovation magazine recently and that created a few leads but the business owner wants to build a determined web presence for the new product.
Many people search for information about home extensions and outbuildings etc, but we really need to show off the benefits of the actual product itself, ie it can be built off site and brought in much like modular construction (almost like enormous lego) ie, this will benefit inner city developments where there is no room to park construction vehicles etc.
But getting the word out about it, and in front of the right market is no doubt going to be very difficult.
If anyone has thoughts on that it would be greatly appreciated.
Thanks
-
"We are having some professional videos made as well so we can set up a YouTube channel and this will be clearly visible on the website as well."
Can you discuss more about this? When you say "clearly be visible," do you mean you're going to embed them?
Also, are you sure youtube is the best way to go? I don't have an answer here for you, but I do know it's not a foregone conclusion as the best video hosting. A lot of people on here (including Moz itself) support Vimeo and/or some other video hosting platforms. So, unless you've already looked into it, I'd suggest figuring out which one is best for you, since you're spending all the money on nice professional videos.
Lastly, (and this is just so you can get more people with better information to answer your question) I'd add "links" or "back links" to the subject line of your question. It sounded like you were talking about "geo-targeting" which is why I'm guessing no one responded for four hours...that's kind of a long time for this forum.
Best of luck,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website did not gets Google page ranking Yet.. Any Suggestions about Moz DA or PA
Hello Mozer, my Website url is :- http://www.blackbowchauffeur.com.au/ is any suggestions regarding Google Page Ranking or MOZ DA or PA...
Branding | | blackbowchauffeur0 -
Doubleclick how to get static banner ADs
Doubleclick how to get static banner ADs. Its been a week and all my attempts have failed Until last week i have been using adsense and now got a direct AD space sold and tried to add a static image banner in Double click so in specific pages it shows just this clients AD banner and not ADsense banners. But what ever i do i can see just Adsense banners. What settings can i change in Doubleclick that tells to show just my Static AD and not adsense Thank you
Branding | | bsharath0 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
Should I fix a high quality link when the website linking was complaining? What would you do?
While reviewing 404 errors in Webmaster Tools, I noticed that a client had a link from a high authority, well respected forum, to a page which no longer exists. When I checked out the linking post, it was from 2004 and showed a campaign against the company for it's advertising tactics. I'll spare the details but the company has since changed their ways. It's tempting to implement a 301 to get the link juice from this DA 80 post, but since the reason for the link is a negative one and the co-citations are not going to be positive, is it better to just let this link go? Or what about something more up-front, such as setting up a page which states the company's mission statement and commitment to quality and standards and 301 redirecting to there? Even if we let this link be broken, a potential customer could be put off, so it might be a good idea to address this past issue on site? Let me know your opinions on whether there is a way to benefit from this link or whether we are better off allowing the 404.
Branding | | McCannSEO0 -
Commentluv enabled blogs for inbound links?
Question 1: What is the general consensus on gaining links through blog comments on blogs with CommentLuv enabled? Backstory: I was studying our competitor's links and tripped upon something I haven't seen before. There were a number of blog comments created in 2011 by an individual who was probably an SEO hired at least partially for the purpose of making blog comments to gain inbound links for the competitor. I haven't dug deeply enough to find if there are any more recent than 2011. The interesting part was the name/link of the company for this individual which was not the company's actual name but a URL crafted from a main keyword. It obviously has a redirect to the actual competitor's website which is where the link took me AND a link to this individual's "most recent blog post". This blog post on the company site was written by someone else entirely. Question 2: Clearly some manipulation to build links- would these links be considered unnatural? Question 3: Would it be smart for me to find blogs with CommentLuv to gain links to my blog?
Branding | | gfiedel0 -
Facebook Like of Root Domain Linked To Facebook Page
If I install a Facebook Like Button on my Root Domain, How can I have the likes accumulated from that button augment those already on my brand's page? Thank you fellow knowledgenies of the Book of Face.
Branding | | Blobe0 -
How to get Social Mention from an Expert in A field you know nothing about?
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something. I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds). I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums. What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
Branding | | SEODinosaur1 -
What are good paid white hat link building opporunties?
What are some good sites that offer white hat link building opportunies for the Hospitality vertical? I like the guest blogger option but dont know what site(s) are the best options?
Branding | | Melia0