Press Relases as Link Building is valid?
-
Dear Mates,
We are looking for increase our Domain Authority, so we was submitting our site to BOW, Yahoo Directory and we want to know if Press Releases sites (paid press) are too good to do the inversion.
What sites are recommended, we think could be very usefull build a list of the real top PR sites (Paid and Free)
Thank you for your time
-
Actually, one aspect that we forgot to mention was that the real link value is not from the press release. The real value is if any of the online blogs or newspapers picks up the story and runs it, hopefully with a link.
http://www.prweb.com/ is said to reach many "real" writers. Have not used it myself though.
If you use it, please share your experiences.
Fredrik
-
I think its hard to say exactly what is the ONE best site for this. It also depends on what kind of products you have.
One of the biggest problems is that your press release lives for a very short time on for example a frontpage. Then where does it go? Does it have a dedicated URL?
We have been using www.mynewsdesk.com, there you get your profile page and that has time to collect some pagrank. You can see the below example of one of our clients:
http://www.mynewsdesk.com/se/pressroom/lmg
If you have a look at that in OpenSiteExplorer you can se that the pagerank is atleast decent.
http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.mynewsdesk.com%2Fse%2Fpressroom%2Flmg
-
PRweb & if money isn't really the issue, go with BusinessWire. The PRweb.com link itself will probably be the most valuable from a PRWeb release though, unless you get picked up outside of the typical syndication network. BusinessWire works the same way, but has a better professional image.
If you have the money and do not have newsworthy announcements, look into facilitating an outreach campaign or buying some friendships of authoritative sites within your industry. Donating to relevant foundations, sponsoring local events (with websites) and work harder to get known online, digitally within your industry online.
There are tools & strategies that will help you identify the resource-related authority sites within your industry too.
-
The main idea is to increase the Domain Authority (the budget is not the problem),
So what is the best or most trusted resourced to submit PR and get great authority?
-
Hi Claudio
Some PR sites are great and some not so great. You have to check the domain and pagerank of the page where your release will be posted. Will it also rotate and be shown on frontpage? How long? Also make sure you have proper links back to your landingpage and make sure they are not put as nofollow.
You can use www.opensiteexplorer.org to investigate the pageranks etc
Here is also a list of free PR sites:
- Free-Press-Release.com
- PRLog.org
- ClickPress.com
- NewswireToday.com
- Express-Press-Release.net
- Free-Press-Release-Center.info
- TheOpenPress.com
- PressMethod.com
- PressBox.co.uk
- BusinessServicesuk
Good luck
Fredrik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any link building value to design showcase websites?
I am interested to hear people's opinions on this. We are launching a microsite that is for branding purposes only, no real SEO strategy beyond optimizing for branded terms on it. However the design of the site is strong in my opinion. I think it could get picked up by "sites of the day" websites, showcases, galleries, etc. Would there be SEO benefit of in being featured on those sites since they tend to be curated lists of only the best sites and therefore editorial links? Or is there danger of those not being seen as quality links that could get you into trouble?
Link Building | | IrvCo_Interactive0 -
B2B E-Commerce Link Building Strategy
Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!
Link Building | | SpencerEverett0 -
Do I ditch the link building and risk the drop?
I am currently on top of SERPS but am worried about some of the links being built by my seo company. We add loads of content to the site which I think is fine. We have somebody working on the on page and tech side of things which I think is fine. However I am still paying an seo company which basically builds links for me. Because I am in top spot for many terms I am nervous to turn it off. However I am also nervous that one day I will wake up and we will have been penalized! They do not build many links and they are convinced that google still want to see a varied link profile. If I stop paying then some of the ‘better’ or higher PR sites will no longer have a link to my site and will therefore drop off. We do have a great site with great content so I think we do many things well but I am nervous that these paid for links will be the death of me if I am not careful. The question is do I get rid of the link building and risk the drop? Or is a small amount of links just to keep the link profile looking Ok and not overdoing it the right move? Thanks a lot. Dave
Link Building | | draeseo0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Building links to reviews: Movies, Restaurants, etc
My site has lots of reviews: Movies, TV, Music, Restaurants, etc. I'm looking for sites that take critic reviews and link back to the critic's site. We're already on Metacritic.com and Rottentomatoes.com, which seems to be the two biggies for movies & tv. But I'm sure there are more out there. Also, I'd love to find sites for restaurant reviews (specifically in the Boston area). Are there any lists out there of sites like these? I'm NOT looking for UGC sites that allow user reviews. I'm looking for sites that accept professional critic reviews, preferably via some sort of automated feed. Thanks Mozzers!
Link Building | | BostonWright0 -
Link Building & Moz metrices
I am just starting up so no flaming please. Okay so i was given a project and i was amused to see a lot of backlinks to the website with viagra pills title. This is why i assume the domain authority is very low. I tried asking a few website owners to drop the links but they said its a lot of manual work they wont do it(that was shocking) So what next? Would building authority links in any domains help me in this case?
Link Building | | hardik_hrc0 -
How many nofollow links should we build to have a natural link profile
Hi guys, As with many link builders we have been building lots of dofollow links for our site, so many that mainly our incoming links are dofollow. Some pages have 99.5% dofollow external links which I know is not very natural. In your experience in terms of percentage how much should you have in terms of nofollow external links in your link profile. I noticed SEOMoz has about 12-13% nofollow external links, shall I go with this figure? Thanks guys. David
Link Building | | sssrpm0 -
Demand Media & Link Building - OMG?
When the last linkscape update happened, I saw a new incoming link from USA Today Travel. SeoMoz rates the link as a 9.5 for DA and PA is 24. The article was written by someone from Demand Media. I tried contacting the author to work out a deal. Since I did not receive a response, I investigated Demand Media myself. They are a large group of content writers. I have finished building the site and now I'm in the link building process for highly competitive keywords. My 2 Questions: I can write articles all freakin day about what I do. I NEED to build links. Should I become a freelancer for Demand Media? I don't care about the pay because I am well paid. Is there anything to be concerned about with the Panda Update? All responses are appreciated. Please give me a thumbs up if you found this question interesting (because apparently some other post says nobody gives thumbs up)
Link Building | | Francisco_Meza1