Guest Blogging good or bad?
-
Hello Mozzers,
Matt Cutts once told that guest blogging is a bad way to get links, then he relativized it again and said it's okay. We all know Google doesn't want to count those links, what they want are editorially given links.
Now my question, what's your view on this topic? Do you still use guest blogging as a link building technique?
Best regards,
grobro
-
As others have said, it depends on how you do it!
Like so many things in life, eh?
-
Good guest blogging is still good. Bad guest blogging is still bad.
Sorry if that sounds a bit glib, but it is true. If you are prepared to guest blog anywhere for a link then it is not good. If you are going to write a good article on a quality site that your audience uses then that can be good for many reasons.
-
There isn't a black or white answer here, as it really depends on how guest blogging is done. If the content is 400 words that is put through a content spinner and 40 versions of it are posted on 40 sites that accept any content on any subject, then yeah, it's bad. If it's content that is relevant to the hosting site and their audience, is unique, presents new information, is helpful for the readers, and generally requires a decent amount of time and effort to put together, it's much more likely to be good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bad Links to New Domain - Do I Disavow?
About 2 months ago a new client of mine bought a domain and we built him a nice new site; however, it appears the previous owner of the domain used some spammy SEO tactics. I've had to redirect about 30 pages and now I've found some spammy links. I've only discovered a few of them, but he doesn't have that many links yet so I'm wondering what kind of impact this will have. Is it worth disavowing a half dozen links? The sites are in Chinese and appear to be unmanaged link farms so getting the webmaster to remove them is unlikely. Also wondering what else is lurking out there that I haven't discovered yet... I suggested to the client we consider a different domain since the site is new, but he's become pretty attached to it. Any ideas?
Link Building | | Dino640 -
Clean up bad links or start again?
I am looking to take on a new client but when I looked at their current backlinks they have 420 low quality spammy irrelevant backlinks, all with keyword anchor text and no branded links at all. The site is still ranking well at the moment but I don't expect this to be the case long-term. Would you try and remove the old links and then disavow any that you can't remove or would you start again on a new domain? Not sure which way to play it! Thanks! Karen
Link Building | | Karen_Dauncey0 -
Is it good to post same content of my web page to different articles and blogs
Hi! Actually, i would like to create links equity. may i post the same content to different blogs and article directories and link back to my web page. is this cleaver/correct idea which give some result? Thank you.
Link Building | | Webworld_Norway0 -
Guest bloggers on your own site
I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
Link Building | | Cocoonfxmedia0 -
Are PR releases good for Link Building?
I'm having a bit of a conundrum with Press Releases: I recently sent a press release on PRWeb (which I personally think is just "average" compared to others as it focuses mainly on the CBS network and is not focused at all unless you pay for an expensive release) and got over 100 incoming links from high PR news sites (according to Webmaster Tools) but these links had PRWeb in subtitle, so for all I know these were syndicated releases and not "Pick up By" as PRWeb reports. Will this affect Page Rank value or rankings for any keywords? Are these links treated only as temporary links or permanent back links? (I know sometimes they appear in Google News or Yahoo News, but disappear the next day) Was it valuable to the company? Our business is in health sector exclusively on East Coast U.S. and the release was seen all over the world and not one of the links coming back was from a health-related section. They were high rank online sites, but is there value in such links? added 11/30: I was reviewing competitors' link backs I found they did a lot of press releases and gained a high-level link back from each one. These were the best/highest-authority links they had. The syndicated releases were not even listed anywhere. And then I reviewed their SERPs... and guess what, their ranks increased with each one. (So I don't think "duplication" is an issue. If anything only the syndicated copies were penalized, but not the original one)
Link Building | | HMCOE0 -
Guest Posts on Sites With Irrelevant Outbound Links
Suppose you came across a website in your niche with solid domain authority that accepts guest posts. However you notice some of the guest posts are linking out to somewhat off-topic sites. If you already have an article that you think would be accepted easily and all you have to do is spend 10 minutes to craft an email pitch, would you do it? Why?
Link Building | | ProjectLabs0 -
Can bad backlinks harm your website?
Hi, This has been discussed to death over the web on many forums, some discussions are even very heated arguing both sides. So... from what I have read on seomoz the answer to this question is... YES. And if one was so inclined to build bad backlinks to a competitor it would have a negative effect. Agree?
Link Building | | activitysuper0 -
How do i remove bad links ?
Google have sent me an email regarding manipulativre link or paid link etc. Tey are asking me to fix the issue then resubmit my site for consideration. My site IS still in the search results but i suspect that they may remove it soon. I suspect that a competitor may have a contact in google andthey are submitting complaints against my business but we do have many link to my site . How am i going to know exactly what link are the problem.
Link Building | | SydneyMove0