If i was to drastically improve 5 critical things on my site, what would you suggest?
-
I have put in a lot of improvements on my site both onsite and offsite, I was just wondering from a critical point of view, what 5 things would you suggest would require an improvement, that will consequently lead to both, a better user experience and better Rankings on Google? Open even to criticism Thank You..... Find my site here:http://bit.ly/1vW4GGP
-
Thanks Andrew and Monica, you been very helpful, implementing the same for a better user experience, Thank You!
-
In addition:
• The content is the most important part of what needs to be fixed. Nothing is uniquely valuable. And from a consumer standpoint, I have no faith in your content marketing strategy based on the several grammatical errors, punctuation missteps and lack of uniform capitalization.
• There is nothing engaging about the graphics you have, everything is really cluttered. I am not sure why your page titles are showing in the upper left hand corner of the screen either, it is erroneous and it looks messy.
• I would add some user created content like reviews or images of cell phones and people using them. Something more relevant to what you are advertising.
• The copy on your site should advertise the uniquely valuable asset you can offer perspective clients that your competition cannot. I am not sure what that is from reading your site.
• The first thing I would do after fixing the content is updating the meta data to follow best practice. Moz has some great guidelines in their Learning SEO section.
-
After a quick look:
- 200+ meta titles are far too long
- Only your homepage has a meta description - every page needs one
- Lots of missing, duplicate or irrelevant H1s
- In my opinion, the homepage is too busy and cluttered
- Contact details should be on every page - maybe incorporate your email address/telephone number into the header
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL Crawl Reports providing drastic differences: Is there something wrong?
A bit at a loss here. I ran a URL crawl report at the end of January on a website( https://www.welchforbes.com/ ). There were no major critical issues at the time. No updates were made on the website (that I'm aware of), but after running another crawl on March 14, the report was short about 90 pages on the site and suddenly had a ton of 403 errors. I ran a crawl again on March 15 to check if there was perhaps a discrepancy, and the report crawled even fewer pages and had completely different results again. Is there a reason the results are differing from report to report? Is there something about the reports that I'm not understanding or is there a serious issue within the website that needs to be addressed? Jan. 28 results:
Reporting & Analytics | | OliviaKantyka
Screen Shot 2022-03-16 at 3.00.52 PM.png March 14 results:
Screen Shot 2022-03-15 at 10.31.22 AM.png March 15 results:
Screen Shot 2022-03-15 at 4.06.42 PM.png0 -
PDF best practices: to get them indexed or not? Do they pass SEO value to the site?
All PDFs have landing pages, and the pages are already indexed. If we allow the PDFs to get indexed, then they'd be downloadable directly from google's results page and we would not get GA events. The PDFs info would somewhat overlap with the landing pages info. Also, if we ever need to move content, we'd now have to redirects the links to the PDFs. What are best practices in this area? To index or not? What do you / your clients do and why? Would a PDF indexed by google and downloaded directly via a link in the SER page pass SEO juice to the domain? What if it's on a subdomain, like when hosted by Pardot? (www1.example.com)
Reporting & Analytics | | hlwebdev1 -
Differences in site search revenue in GA
I just put in a piece of software to replace a really bad built in site search engine on my 3dcart website. Now I am trying to measure the change, but I am having some issues. When I check the ecom data in the conversions section of GA with the built in segment Performed Site Search, I get promising results. Approximately 5% revenue increase over LY. But if we jump to behavior, site search, usage, and then check the visits with site search, I get a decrease by 4%. And the actual revenue is off, by like double (150k compared to 80k) Anyone have any idea why I am getting these results? The site search function is set up. Tracking is enabled, query parameter is keyword and search url is /search.asp?keyword=
Reporting & Analytics | | ShockoeCommerce0 -
Dip in traffic from Pune for our sites in Google Analytics
Hi, We have noticed dip in traffic from Pune after 6th May'14 in our Google Analytics account for few of our sites. Did anyone noticed the same for your site. Kindly let me know if you have any idea. Thank and Regards
Reporting & Analytics | | vivekrathore0 -
Improved keyword ranking but less traffic
Hello fellow mozzers! My collegue and I are a bit puzzled in regards to our recent website statistics. In november 2013, we upgraded the technological platform of our website to be fully HTML5 coded, and implemented the schema.org Products scheme to systematically tag all our products on the site. To prevent too much loss of visitors, we created a 301-redirect table from almost all our old URL's to the specific new ones, as we implemented a new URL structure as well. The first few months were bumpy as expected, making a huge drop in rankings before rising up again. Our keyword rankings are better then ever (60% of the keywords in top 3, average competition, 25% more on first SERP) but our number of visits dropped by about 10%. Our bounce rate went down from 20% to 14%, our returning visits are stable, but our new visitors stats dropped by 25% as well. This comparison was made between equal periods in the current year and last year, using organic data stats. (new technical platform vs. the old one) What could be the reason that our number of visits dropped 10% while our keyword ranking is better then ever? We don't have any manual penalties in GWT and can't understand why visits would drop so much while ranking improved. May it be so easy that there's just less search volume on our ranked content or does anyone have other ideas? Thank you all in advance!
Reporting & Analytics | | EconostoNL0 -
How to transfer 5 domains under one Brand domain without using 301 redirect with minimum SEO loss
My situation is rather complicated , I have 5 domains with different but identical services. Some with good traffic some without, but 2 main domains have manual penalty from Google (I have tried a lot to get rid of the penalty but no success) so finally I have decided to move all our websites under one anchor website 'a brand' and pass all the seo juice + blog articles under the same. Now the problem with the procedure is that we cannot redirect the penalized domain urls to new one as penalization will also be transferred and the whole motive of creating a new brand will be lost. So if somebody could guide me as of how I should proceed transferring SEO value with minimum traffic loss but without using 301) **One way I could figure out is using canonical (Am not confident over it) but say I create 5 identical pages on new domain and declare them as canonical of old domain pages (So is it safe? will it transfer the penalty of old domain to canonical new urls? ) ** Rest i am bifurcating all the traffic sources like direct / organic / referral / Social etc and chalking out what we can control manually and in what ratio, gradually I will work on each section to transfer the traffic. Main Problem is of Organic and Not available. Some suggestions or blog urls would be appreciated.
Reporting & Analytics | | ngupta10 -
When to note Keyword improvement/decline?
Every report we have fluctuations in our rankings, but the majority of them are only a few places up or a few places down. Other than first page and top 3, when do you all start noting fluctuations (good or bad)? Would you start at 5, 10, 20 etc? Thanks, Ruben
Reporting & Analytics | | KempRugeLawGroup0 -
When i first add my url to seomoz then i had a general report of all the faults my website had in SEO and suggestions where can i find it now , i cant find it ?!
when i first add my url to seomoz then i had a general report of all the faults my website had in SEO and suggestions where can i find it now , i cant find it ?!
Reporting & Analytics | | fireproductsuk0