Google certification
-
Hi
Just wondering what everyones thoughts on Google certification? I was wondering if anyone had any experience doing the analytics and adwords tests? Do you feel they give you a benefit or advantage to others in your field? And also what is the cost of the exams?
Thanks in advance
-
I agree.
Google should make the tests very difficult and require a very high score for a person to say that they are "certified by google".
The test is easy and only 75% is needed to be "certified".
Do you want a person who does not know 25% of the facts running your $20,000 per month campaigns. That means that they are blowing $5000 per month.
Google needs a kick in the pants.
-
I have mixed feelings about them. While it looks good to be certified by Google, the test are really not that hard and more about their Adwords program ins and outs. Helps if you go in with a complete knowledge of PPC strategy first.
Just my thoughts.
Richard
-
This is exactly right, I have them but the only value outside of what I learned to pass them is if you are trying to be a Google partner (http://www.google.com/analytics/partners/apply).
-
They are rubbish because the passing score is so low.
-
Dirk hit the nail on the head with his answer. I took both of them (and passed). The studying helped w/the resources (analytic's academy) and I actually learned things I didn't pick up already.
-
As with all kinds of certifications - it can help convince others (your boss, potential clients,...) of your skills. Doing the tests for the certification also forces you to check if your knowledge is still up-to-date. Apart from that, it's just a piece of paper.
Dirk
-
Hi,
I do have experience & cleared both the test . It is free now. Please visit below URL to know more on this.
Who will give benefit or advantages?
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any data for Google results page click through rates?
Hi. Trying to find data for click through rate for the Google search results page? If I run Adwords, do I want a PLA listing or a text listing? Or do I work on PLA + Organic or Text + Organic? What percentages do each position get approximately? E-commerce website. Technology sector. Any help?
Paid Search Marketing | | YNWA0 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Google Adwords Conversion Tracking - Recording Wrong Page
Hi Guys I have a problem with my Google Adwords conversion tracking. Basically whenever I check to see which page it is recording, it shows me the incorrect one. Now I probably checked a thousand time now and the conversion tracking code is not on this specific page, but is on the one that I really want to track. I have also checked that the code is correct and that there is nothing missing. But strangely enough when I look at historical data, it does show that is was tracking conversions on the correct page, but for some reason the past couple of weeks it's reporting conversions from another page, which is the incorrect one. If somebody could please give me some insight as to what could maybe be the cause of this, I would appreciate it. Thank You Dave
Paid Search Marketing | | DavidZA10 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0 -
Google PPC Management
Okay, so I have a client who wants me to manage their ppc on Google. It seems like either they give me access to their PPC account or I manage it via my own account and pre-bill for the cost, later supplying reports. Are those the two options? Thanks...MJ
Paid Search Marketing | | 945010