How Many Keywords & How Will They Take to Rank?
-
Hi Guys
Just taken on a new site with around 80 keywords with no links because the site is new. Each page is optimised correctly, very user friendly with completely unique content for each and every page.
I'm interested to know what would be your online marketing "plan" for such site to begin ranking.
Thanks
Gary
-
Hi Guys
I apologise for not responding sooner. Attached are "most" of our keywords we are ranking for (for individual pages) since launching in Feb this year. We're now starting to execute a marketing plan that will contribute to earning links. Hopefully this will begin to rank our more "competitive" keywords.
Have you guys worked with many start ups? How quickly were they able to rank for non competitive/competitive keywords?
Would really like to hear from you regarding your experiences, to ensure I get everything right from the get go. Thanks.
Gary
-
Hey Gary,
I may be getting a bit confused here, as well. Are you saying you want to create 80-100 pages with one keyword to be focused on per page or are you saying you are trying to optimize single pages for 80-100 keywords? Something about this isn't quite clear.
-
I must be misunderstanding something, how can you have 80-100 completely relevant keywords for each page?
they cannot be relevant for each page if each page is targeting only one keyword
of course each page will have other semantically near keywords in it, but 100? Doesn't make sense.
anyway, if you are targeting 100 keywords, and you have 100 pages, each page with content designed around one keyword
given that little information you are fine and I don't see any reason to cut the number of keywords/page, I don't see any logic in it and I am wondering why are you in doubt, what have you experienced or read to think otherwise?
-
Just the one keyword per page
-
How many words per page?
-
Thanks for your feedback.
We have around 80-100 researched keywords which are completely relevant to each page, and have produced the necessary content to improve UX for these specific pages.
The question is, do we cut out around 40-50 keywords or more? Would this have a more positive impact on the keywords we choose to use that are deemed by us as very important? Or should we now just concentrate on developing great content that is relevant to our products and services..?
-
I'd say that the number of unique keywords that a website can go after is limited only by how much unique, substantive and valuable-to-the-visitor content that you can produce.
Now, once you bring ROI into the equation, you are limited by the number that can either pull in a few conversions per year or make a meaningful contribution to the popularity of the website.
-
Hi Gary!
It's never really been my mindset to think of these things in terms of raw numbers. I've always thought more along the lines of possible topics than numbers of keywords. If I had a brand new business to work with, I would likely do keyword research as an aid to helping me brainstorm both my basic pages (for product/service terms) and then my interesting possible topics beyond that. So, a basic page would be something like water heater repair and an interesting page or blog post beyond that might revolve around how to best choose water heater settings to save on your energy bill. Something like that.
There really is no limit to the number of keywords a website can aim to rank for - limits tend to revolve around how you stage accomplishing the work, based on the available resources or funds. Once the website is launched, you must determine how frequently the business is capable of producing or funding its on-going publication efforts. For many small businesses, a single blog post a week is a major achievement. For larger companies, that might be 5 posts a week. Sustainable growth is the ideal here.
-
What make you believe limiting the number of keyword you are targeting would bring any SEO value?
unless you are stuffing to much keywords into the same pages I strongly believe it doesn't matter how many keyword you target
what it really matter is the backlink profile supporting those keywords
assuming you don't have unlimited resources, of course you cannot focus on unlimited number of keyword from the very beginning
make a list of all the potential keywords, filter by conversion rate and competition and choose a reasonable set of keyword to focus on at beginning
focus on agroup doesn't mean ignore the others, I mean I would still monitor other groups and I would still generate good content for those keywords if it make sense, if source materia is available if the topic is hot, etc...
-
Thanks Miriam
For a new start up business, would you place a limit on the number of unique key words used for the website?
We're two months live with around 40 key words ranking in the top 50. The other 50 key words are more competitive and are yet to appear in the top 50.
-
Hi Gary!
Thanks for the additional info! So, for a local business like this, the marketing plan would typically look something like this:
-
Invest most effort in the quality of the website's UX, on-site Local SEO and content. Sounds like the company is well on the way to this. Just to be sure, though, go through the site to double check that contact information is highly prominent on the site and that the basic city+product/service terms are well represented.
-
Do a citation audit to check for both current and old versions of the name, address, phone number and website. Where citations are lacking, build them. Where they feature any incorrect information, edit them. Check for duplicate listings, too. Build both generic citations and industry-specific citations.
-
Develop a strategy for ongoing content development on the site or site-based blog.
-
Implement a review acquisition strategy that will be utilized on a monthly basis.
-
Gather testimonials on an on-going basis and post them on the website.
-
Research social opportunities that are a good fit for the business model. Create profiles there and begin participating.
-
Research non-structured sources for additional citations/mentions of the business, such as news articles and blogs.
-
Research industry-specific offline participation opportunities, like trade association conferences, expos and workshops. Participation in these can then develop content opportunities for the site, new people to network with socially on SM platforms and new business.
-
Audit the client's link profile and begin combing through all of the above to discover where opportunities may lie to develop content, outreach, news opportunities, etc., that can lead to natural links
This is a very general outline, applicable to most local businesses. Hope it helps!
-
-
Hi Miriam
The company is for Hardwood Flooring.
One business location in central London. Competition is fairly tough. All keywords on the site have been targeted to target specific wood colours, types and locations in London.
-
Hi Gary!
You've categorized this question as Local Strategy. Is this a local business? B&M or SAB? How many physical locations? How tough is the competition? The more information you can provide, the better answer you'll receive from the community.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does More Guest Posts Effect Website Rankings in a Negative Way?
Hello Everyone, On an average I am getting around 20 backlinks for 15 days. All these backlinks are done through proper outreach and guest posts in relevant websites. We have a team of four people doing only outreach and getting backlinks through proper guest posts. But I am worried on whether it will effect my website ranking in a negative way? Kindly get me clarified with my doubt. Should I continue this or should I reduce my numbers?
Link Building | | sandeep.clickdesk0 -
Should I use general keywords or city specific keywords for back link campaign?
I am working on a new client that offer appliance repair in all of california and I was wondering would it be ok if I just target general keywords like "appliance repair" instead of city specific keywords like "los angeles appliance repair" for the back link campaign . I am sure city specific would be better for rankings, but would the general keywords help local seo at all? What is the best way to go about this with out having to make a city specific page for all listings? thanks
Link Building | | jesse13410 -
Why did Moz take the fun video out of its Robots.txt file?
I loved this. The new robots.txt file is a big yawn. I miss the video. Can you guys add it back (or something equally delighting)? Pretty please?
Link Building | | danatanseo1 -
We have written great content - how will people find it?
Hi We have allocated resources to write some great content (how to's, best practice, videos) etc which will benefit customers as they will find it a useful resource. We are using this not as a sales channel but as a trust and information resource to build a community It is currently located about 2 levels deep in our website, what are the best ways of getting people to find these articles on the web? I have placed some social sharing icons at the bottom of the page to Facebook and Twitter but are there other channels because at present the only way they will find this information as if they visit our website. Do we also need to be practive and distribute this content around the web perhaps as a guest writer? which raises duplicate content problems as it would also be on our website or is there a better approach?
Link Building | | ocelot0 -
Rankings unchanged
I have been working away on my site for almost a month now, following all the advice I have gotten here and things seem to be going great. I have built a pretty large 400+ number of backlinks from blog posts, press releases, forum posts etc. Everything is very nice and white hat, really almost nothing spammy at all, maybe a couple of blog comments that I shouldn't have made but nothing in the big scheme of things. The problem is that my position in SERP has not changed at all. Its strange my on page SEO got me to the first page of all my keywords but from there I have not moved a bit. I am local service site and I am still waiting for my pin from google places (third try) and I know that will have a huge effect on my main city. I also have landing pages in 3 other small local cities though and those haven't budged a bit either. I just wanted to see what people here had to say, possibly I am just not patient enough? it has been probably 1.5 weeks since my links really started to index and show up in webmaster tools.
Link Building | | ayetti1 -
Mutliple language website with same keyword for different language
Hi you all, how are you? I'm having a problem with a new client. His website is multilanguage, and he wanted to position his website in Google US, Google Brazil and Google Argentina. The problem is the following: the client is an hotel chain, and for every hotel they own they have an internal website. Because each internal website is well optimized for the keyword that include the city the hotel is in, now the page is decently positioned with the internal pages, not the home. This is fine by me, but here is the problem. Each language (es, en and pt) ranks better in each country. How would you exchange links? Because I have, for each keyword, three websites, each one in a different languages. Coul you give me an idea with this? Someone has experienced the same thing? Thanks!
Link Building | | arielbortz0 -
How long does it take for google see my new backlins and take an effect on my rank?
how long does it take for google see my new backlins and take an effect on my rank?
Link Building | | ctam0 -
Please take a look at the SEO of my site
Hello, I was wondering if you guys could analyze my site and give me pointers on how I could improve it's SEO. I'm a health and wealth coach, NLP coach, and life coach in the Boise, Idaho area. bobweikel.com Also, any link building advice you can give would be great. Here's my backlink criteria Age (as old as possible) A lot of unique content A clean site Backlinks going to that site Facebook followers Which of course means high search engine rankings Thanks
Link Building | | BobGW0